Two days later, the marketing department came back with the news that he had successfully obtained the qualification to be interviewed by the program "Yangtze River Interview", which was a week later.
After Ye Chen got the news, he immediately called Xu Hong, who was still on a business trip, and asked about the photos.
"Has the person been found?
Can it be done?”
"Mr. Ye, yes, there are many related companies here, but I am really not good at Cantonese and English and it is difficult to communicate, so I have to come back two days late."
"Okay, just come back a week ago. I have already obtained the interview qualification, and the time will be in a week."
Ye Chen responded.
He had forgotten that Xu Hong didn't know English. If he had known he would have gone there by himself. In his previous life, due to business dealings, he often lived in the United States for more than half a year, so Ye Chen's English was basically equivalent to his native language.
"Okay, promise to bring the finished product back!"
Jianlibao is not idle either. The popularity of Red Bull sports drink in the market has completely affected their nerves, and the top management of the entire company has begun to get busy.
Such as the public relations department, legal department, marketing department and marketing department.
Among them, the people in the marketing department were angry and admired Qingchen Food. What they admired was that their marketing thinking and methods were indeed too avant-garde, and were directly beyond the level of this era.
What's annoying is that as a marketing talent of China's number one beverage company, he can't come up with a plan that can compete with Morning Food!
This made this group of people who usually call themselves a top team feel deeply frustrated.
At eleven o'clock in the evening, the Jianlibao headquarters is brightly lit.
The assistant to the general manager walked into the general manager's office with a report and said: "Mr. Li, we got the news here that Qingchen Food has been qualified for Yangtze River Interview in a week's time."
"Well, let's talk about it together during the meeting later."
Li Jingwei said without raising his head.
He was not surprised by the news. Although it was difficult to obtain the qualification for the Yangtze River Interview, for people like Ye Chen who would do anything to achieve their goals, there was nothing difficult in the world.
After all, the most humble person is invincible!
At half past eleven, it was already dark outside, and most of the ordinary employees in the entire Jianlibao building had left.
Only a conference room on the upper floor had lights on.
"Morning Food will participate in the Yangtze River Interview program next week, and their chairman Ye Chen will go there in person. According to this person's habits, he will not give up until the cowhide is blown to pieces this time."
The assistant to the general manager said helplessly.
"How can this person be so bragging! Have you read the recent articles?
At first glance, I thought Red Bull had unified the world!"
"The key point is that we still don't know how to refute the rumors. What they say is serious and I almost believe it."
"Let's not talk about this for now. How are the four things you were asked to investigate?"
Li Jingwei asked.
"The ingredients of Red Bull have been broken down. There are no special ingredients. They are all regular energy-boosting ingredients. The only thing that can be added is caffeine, but there is no explicit prohibition on this in domestic laws and regulations."
"The Little Tigers also want to cooperate with us, but this group has been so popular in Asia recently, so the time will be a little slow. We have also found the fans of the Little Tigers, and we can ask them to surround the early morning food factory at any time."
"As for Ye Chen, we have been investigating for a long time. His background is really simple. He graduated from junior high school and has not learned any business knowledge. His parents are ordinary farmers."
"After graduating from junior high school, the educational level is not high."
Li Jingwei crossed his arms and said thoughtfully, "Then this early morning food interview is actually an opportunity for us."
"This..." The people below looked at each other, not understanding the meaning.
Li Jingwei explained: "Maybe Ye Chen is a business genius and has good control over the market and marketing, but if you look at Qingchen Food's marketing articles for Red Bull, they all use very high-end methods.
Using words to describe him, even Ye Chen himself was packaged as a young and promising highly educated talent."
"But after all, Ye Chen only has a junior high school education. His speech and behavior must still look uneducated. There is still a big gap between him and the character he created."
"There is another very critical point. The information shows that Ye Chen has never been abroad, which means he cannot speak English, but what does their marketing article say?
It is said that Red Bull sports drink is overcoming obstacles abroad, and it was developed abroad under the leadership of Ye Chen himself."
"So how can someone who lives abroad all year round not speak English?"
"So, for this interview, we can do two things. The first is to send someone in, question the other party about the Little Tigers on the spot, and see what his answer is. Doesn't he want to be popular?
Let’s warm him up in front of the people of the whole country!”
“The second thing is to find someone who speaks English very well and has lived in the United States all year round, and uses English to question the authenticity of his products. Doesn’t he want to brag about how good his products are abroad?
Then slap him in the face in public."
"Yangtze River Interview is a live show, so as long as we can raise strong questions on the show and make him make a fool of himself, the overwhelming marketing of Red Bull Sports Drink during this period will be self-defeating!"
When everyone heard this, they all thought it made sense.
Business genius and marketing genius are born, but a sense of high-level speech and behavior cannot be faked by a person with a junior high school education in a short period of time.
"In a week, I will watch the talk show in person. I want to see how far this guy who graduated from junior high school can pretend."
"First contact several newspapers. Once there are any flaws in the other party's interviews, they will publish a large-scale article to question me. I must thoroughly defeat this guy who likes to brag and is uneducated!"
"Do you understand?"
"knew!"
"The meeting is over, let's all go back and rest!"
A week later, Xu Hong came back with photos that had been photoshopped. Ye Chen took these things and flew overnight to Guangzhou, the headquarters of Yangtze River Interview.
Guangzhou, as the bridgehead of reform and opening up, has already seen the prototype of rapid development. High-rise buildings can be seen everywhere, and products from various countries can be seen from high-end to low-end.
Ye Chen took a taxi and came to a building with the words: Yangtze River Interview. When he walked into the lobby, a beautifully dressed young woman came over and said gently: "Hello, sir, do you have an appointment?"
"Yes, I am Ye Chen, the chairman of Qingchen Food Co., Ltd."
"Okay, please come to me."
The woman obviously knew the other person, and immediately led Ye Chen to a reception room on the third floor.
Two minutes later, a well-dressed woman walked in. She was about 27 or 28 years old. She was wearing a business suit and a bun, and she exuded a capable aura.
"Hello, Mr. Ye, I am the supporter of this interview. In order to ensure the authenticity of the interview, our programs are all broadcast live, and the following audience members are also randomly selected on the street, so in order to prevent any unexpected events at that time
Situation, we can try to answer the questions now."
"No need, your program is broadcast around eight o'clock, right?
Then we can start directly after eight o'clock. I will go back to the hotel to rest now, and I will be back on time at eight o'clock."
After Ye Chen finished speaking, he left without looking back.
The female supporter was stunned in place. Many large companies would come to participate in the Yangtze River Interview program. Since it is a live broadcast, they would ask for the lines to be checked before the start to avoid any mistakes during the live broadcast.
But this is the first time a female host has seen such a confident person like Ye Chen.