Li Jingwei sat in the corner, looking at Ye Chen, who was enjoying great glory for a while, and immediately knew in his heart that he had lost this time.
Not only was his goal not achieved, but he was tricked by the other party.
Thinking of this, he got up and left angrily.
The Yangtze River interview lasted until after nine o'clock.
"Mr. Ye, you have worked hard today."
After the show ended, the female host said to Ye Chen, with a smile on her face and her mentality was completely different from before.
"Thank you for your hard work. If nothing happens, I'll leave first."
After Ye Chen finished speaking, he turned around and left.
That night, Ye Chen bought a ticket and returned to the company.
Early the next morning, there was an early morning food meeting in the city.
"Mr. Ye, what you said on the show about holding a national basketball tournament is true?"
Xu Hong asked with some disbelief.
"What if?
How can I go back on my word in front of so many people?"
Ye Chen took a sip of tea and said.
"Here, Mr. Ye, this expense is really too much. Our current working capital is less than 20 million, but the bonus you gave is already as high as 10 million. This does not include venue fees and free drinks.
"
Xu Hong said with some embarrassment.
"Yes, Mr. Ye, we will definitely have a price war with Jianlibao. The construction of the later factories will require an initial payment of 13 million. This is a hard expense that cannot be wiped out. The funds are indeed not enough.
"
The director of the marketing department also said.
“The most important thing is that this does not include post-production costs.”
"It doesn't matter."
Ye Chen waved his hand, "You have fallen into a trap with your thinking. I didn't say that the national basketball competition will start at the same time."
"We can start from the Guangdong region first. I calculated that even if the entire Guangdong region is held at the same time and finished at the same time, the cost will not exceed 600,000."
"When the epidemic in Guangdong is over, we will start from the surrounding provinces, and we will do it slowly. We will have enough funds."
This method was actually Ye Chen's idea.
If it were for ordinary marketing, throwing in 600,000 yuan would not even make a splash, but if it is used to hold basketball games, if nothing else, the word Red Bull will continue to be popular in Guangdong for at least a month.
.
By the time the competitions in various provinces are over, a year will have passed. With this kind of marketing for one year, Red Bull will be completely resounding in the streets and alleys of China.
The total marketing expenses are actually only 10 million. The price of 10 million will not only increase the popularity of Red Bull, but also make consumers have a good impression of the Red Bull brand. In the end, Aiwujiwu will even increase the sales of other morning food products.
The most important thing is that if this event is successfully held without any accidents, Red Bull will be deeply tied to the keywords of basketball and sports.
If when others talk about sports, they will automatically think of a drink, then this sports drink can be considered a real marketing success.
"Mr. Ye, since there is a competition to be held, why is it basketball?
I think based on the popularity of our domestic sports, football should be the best."
"Football..." Ye Chen was stunned for a moment, then looked at the executive and said, "That thing requires too much venue. No matter how popular it is in China, it cannot hide the fact that it is not suitable for China for the time being."
"Our positioning of Red Bull is exercise, recovery, refreshing and anti-fatigue, so we need to connect the Red Bull product with strength."
"Compared with football, basketball can better reflect the aesthetics of power and violence. What we need to do now is to use the power and aesthetics of violence of basketball to reflect the power of Red Bull's product."
"We want our target customers to imagine basketball and power as soon as they see Red Bull!"
"do you understand?"
"clear!"
"Mr. Ye, when will we start holding this basketball game?"
someone from the marketing department asked.
"The sooner the better. Contact the director of the Guangzhou branch immediately and ask him to take the lead in organizing the basketball game. Remember, all participants must wear the clothes we issued and have the Red Bull logo printed on them. The bigger the better!"
"In addition, try to make the schedule as long as possible, don't let the heat dissipate too quickly, and let the bullets fly for a while."
"Before the game starts, you can do more publicity, such as asking a few old men and women to walk around with banners on the street. Anyway, in a word, you must let others know that this game is supported by Red Bull!"
"The voice must be loud, the movements must be big, and the things done must be high-profile. Six hundred thousand dollars must be used to produce a marketing effect of six million, do you understand?"
"clear!"
"Tell me about the company's other products. How has your recent contact with Wahaha been?"
"Recently, our northern market has suffered some serious losses. Wahaha's popularity across the country is indeed not comparable to ours. In some places, it was even sold out."
When Ye Chen heard this, he frowned and said, "Show me the recent sales data."
Someone from the marketing department quickly handed over a document.
Ye Chen took it over and looked at it carefully, and found that everything was still within the acceptable range. Although Wahaha's sales were strong, the early morning food was still a leader. In the early stage, the market share dropped a bit seriously, but in the later stage, it was basically stable.
Living.
Even if you don't do anything now, it won't be a problem for you to last three or four months.
“Where’s the Southern Market?
How's the penetration?"
Ye Chen closed the file and asked.
"It's okay. Our products are very novel. Even if some store owners don't recommend them, children will find them and buy them."
Xu Hong said, "But the sales of new product beverages are very bleak, especially for Six Walnuts, which can be said to be infinitely close to 0."
When Ye Chen heard this, he was not very surprised. In his eyes, this was very normal.
Qingchen Food is not a trustworthy brand in the eyes of the southern market. The cost of six walnuts is high, which naturally leads to a high final retail price.
Therefore, when faced with similar products from Wahaha, there is no way to fight back.
"Don't worry about this right now. Let's protect the northern market first and slowly advance the southern market. Our current goal is Jianlibao. After finishing Jianlibao, we will go back and take care of this baby."
"In the next one to two months, the demand for Red Bull should be very large, so the sales volume of some products is not good. We can produce less first and give up the production line to Red Bull. We must ensure sufficient supply in the future.
!”
"clear!"
"The meeting is dismissed!"
…
Over at Jianlibao, Li Jingwei was sitting alone in the office, his brows furrowed, his eyes covered with two big dark circles, and he looked very sleepy.
After what happened yesterday, his view of Ye Chen has changed.
He originally thought that Ye Chen was just a very talented and reckless entrepreneur, but now it seems that he was completely wrong.
But now Ye Chen's knowledge reserve far exceeds that of an ordinary college student.
The key is that this person is ruthless and shameless, and will do whatever it takes to achieve his goals.
What troubled Li Jingwei the most was that the other party actually wanted to hold a basketball game.
He could see at that time that the other party wanted to tie the Red Bull brand to basketball and promote it nationwide.
Once successful, Jianlibao will have no ability to block the development of Red Bull, and even its own survival will be a big problem.
He hadn't slept all night. He thought about it all night, but he didn't figure out what to do next to withstand Ye Chen's attack.
A price war?
This is the most effective way to deal with food shortages. Everyone knows that early morning food is in dire straits right now, and there are holes everywhere in the company waiting to be filled.