The conference room was full of people, and in front of everyone was a copy of the sales data of the past few weeks, not just for Jianlibao, but also for Red Bull.
The faces of these executives all showed exhaustion, and they obviously had not slept well.
To be precise, they haven't had a good night's sleep since Morning Food launched Red Bull.
One small meeting a day and one conference every three days. In the past, apart from regular meetings, there would not be many meetings in a month.
The company's decisions are basically made by Li Jingwei alone.
"Did you watch yesterday's show?
This is what you call mud-legged, this is what you call junior high school graduation."
Li Jingwei said with sharp eyes, suddenly stood up and slapped the table, pointed at the director of the personnel department and shouted, "If you don't want to do this anymore, get out of here! What the hell are you investigating!"
The personnel director was shuddered. The data investigation did not correspond to the actual situation. This was indeed his fault, but he was also helpless!
After many investigations, it turns out that the other party did get married right after graduating from junior high school. There is no information showing that the other party has any experience of continuing to study.
But he couldn't refute Li Jingwei face to face at the meeting, otherwise he would be working against his career.
After Li Jingwei finished yelling at the Personnel Minister, he said feebly: "Look, look at the data in front of you."
After everyone heard this, they quickly opened the document in front of them. There were two reports on it, one for Red Bull and one for Jianlibao. The market curves of the two were obviously in two directions.
Jianlibao is constantly declining, and Red Bull is constantly rising, and the amplitude is getting bigger and bigger.
"They have announced that they will hold basketball games across the country and give out large bonuses. This will make Red Bull's popularity skyrocket throughout China. I have to say, this is really a good move. Why didn't we think of it?
Woolen cloth!"
Li Jingwei said, lit a cigarette, and said helplessly while smoking.
The people sitting next to him were so smoked that they wanted to cough, but they knew that Li Jingwei was angry now, so they didn't dare to say anything.
"Mr. Li, I think we must come up with an effective plan to restrain the opponent's momentum. From the current point of view, the opponent's growth in the market has become somewhat unstoppable. Once the opponent's basketball game is successfully held, it will really be like taking off the other party.
The wild horse is reined in and cannot be stopped."
The marketing minister said worriedly.
"That's not right. According to our investigation, the other party started building large-scale factories across the country before their wings were full. They certainly don't have much liquidity now. How can they get so much money to hold this event?"
Basketball game?”
“Isn’t he leveraging the country?
With so many factories, how much does it cost to mortgage them?"
"They currently have at most 20 million in working capital. This basketball game will cost at least over 10 million, right?"
"He is not a fool. How could he hold basketball games across the country at once?"
Li Jingwei rolled his eyes at the other party and said, "It must be based on different regions, such as Guangdong. It only costs six to seven hundred thousand at most to solve it, but the effect created can even be compared to our six million effect."
!”
Li Jingwei took a deep breath of cigarette and felt a little emotional in his heart.
Talent, what a fucking marketing talent!
"Mr. Li, let me start a price war! Now the other party doesn't have much capital and it's a small factory. As long as we start a price war, it will definitely bring down the other party!"
The marketing director said.
If large manufacturers want to crush small ones, price war is the most direct and effective way. Throughout the ages, various companies have tried and failed.
"How much money do we have on our account now?"
Li Jingwei turned to look at the finance department and asked.
"Mr. Li, we have invested 16 million yuan in the Asian Games, and we will need about 10 million more in the future. Over 30 million yuan has just been sent to the Li Ning Garment Factory, and we have just signed a contract with the United States. Do we also need it in the New York Building?
The little money will be paid soon."
The finance officer said with a slight frown, "Besides, it's soon the bidding time for CCTV's prime-time advertising. There will be at least 200 million in bidding fees left here, unless we give up on our own initiative."
Li Jingwei also had a headache after hearing this. Although Jianlibao is famous now, the actual liquidity in the account is not much. Most of it has been invested, and there is no profit at all in the short term.
If Ye Chen hadn't popped up halfway, they wouldn't have had any financial problems at all, and the investments they made could also get a lot of returns later.
When it comes to price wars, Li Jingwei really doesn't dare to fight.
He doesn't have much money on hand, but Ye Chen has more than 20 factories that are constantly transfecting blood!
More than 20 factories are pulling levers at the same time. Although this seems to be extremely risky, if you are not careful, everything will be lost.
But risks and returns are relative. If there are no big problems on Ye Chen's side, these factories can be mortgaged to banks and a large amount of funds can be exchanged.
A price war?
Li Jingwei is really not sure that he can defeat the other party.
Thinking of this, he became a little irritated. As the leader of the domestic beverage category, he was actually put in such a mess by a factory that was established less than half a year ago. If word spread, it would probably make people laugh.
"Let's find the mayor of Guangzhou."
Li Jingwei put out the cigarette in his hand and said weakly.
"what do you mean?"
"Just find someone to report that the Red Bull sports drink is not up to standard, and ask people from the Guangzhou Municipal Bureau of Industry and Commerce to cooperate and conduct spot checks."
When the people below heard this, they immediately understood that once someone reported Red Bull sports drink, the Industry and Commerce Bureau would have reason to temporarily ban the production and sales of Red Bull in the local market, and then conduct random inspections.
Even if there are no problems with the final product, these ten days and a half of random inspections will interrupt the opponent's rhythm and even cause bad public opinion, causing Red Bull to collapse from its original momentum!
Of course, it is impossible for ordinary people's reports to make the people of the Industrial and Commercial Bureau so aggressive.
But it would be different if Jianlibao took action in person. After all, Jianlibao is a local company, and Red Bull is foreign after all. Under the current local protection policy, the Industrial and Commercial Bureau will sell Jianlibao to save face no matter what.
Thinking of this, everyone was a little shocked. As we all know, Li Jingwei is an extremely arrogant person. Since the founding of Jianlibao, he has not encountered any opponents.
But now that he is forced to use such despicable means, it can be seen that Li Jingwei really has no choice.
Of course, these subordinates did not dare to say anything about this decision.
Li Jingwei was also very helpless at this time. He really had no choice. No matter what, he must contain the opponent's unstoppable momentum.
If you just wait for the other person to grow up, you will definitely be the one who dies, and by then you won’t even have the chance to commit adultery.