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Chapter 160 Melatonin

Chapter 160 Melatonin

The next day, the conference room was full of people as usual.

Ye Chen came in and sat down, and said directly: "Good morning everyone, our war with Jianlibao has come to an end, now we are free to take care of Wahaha."

Everyone burst out laughing after hearing this. Wahaha is now one of the top large companies in the country. No matter in terms of status or scale, it cannot be compared with today's early morning food.

As a result, in Ye Chen's mouth, the status of the two seemed to be reversed.

"I read the financial, profit, sales and other data for this period last night. Nutrition Express and Babao Porridge performed very well. These two products can be used as main products and should be promoted more."

"There are also two products that we need to pay more attention to, one is mineral water, and the other is six walnuts."

As soon as he finished speaking, the people below started talking.

The marketing director couldn't help but said: "Mr. Ye, the profit of mineral water is now 2,300%. The sales volume is low but the profit is high. We can understand the vigorous promotion of this, but why are there six walnuts?"

"Its profits are not very high, and sales are negligible."

"The bleak sales volume is due to problems with positioning and marketing. If these two points are done well, the potential of the product can be realized. To put it bluntly, I just fancy the potential of this product."

Ye Chen said calmly, "The names of the six walnuts can be changed to melatonin!"

Ye Chen originally named this product Six Walnuts because he wanted to give it a try. However, current data showed that the name Six Walnuts did not bring much effect to the market, so he simply changed the name and copied the classic

.

After hearing this, the people below looked at each other in confusion. They had no idea what the name Melatonin meant, and they vaguely felt like it was the name of a nutrient solution.

Ye Chen ignored them and continued: "Our product line is basically the same as Wahaha's. The only thing we don't have is that we don't make nutrient solutions, so the competition in the future will be very fierce, and the battle lines and time will be drawn out for a long time.

Everyone must be prepared for a protracted war!”

"As for the marketing of the product, Nutrition Express can directly copy my previous copywriting and methods without any problems. For rice pudding, the marketing department will make a specific plan. I only give a specific idea, that is, meal replacement, lunch,

It’s fine for dinner, and it’s a filling, cheap, and nutritious meal replacement.”

"People from the marketing department will buy the front pages of all newspapers in Hangzhou tomorrow. The more authoritative newspapers will only write one sentence: Morning food, your best choice."

"For other newspaper pages, just write some small articles to advertise a few main products. Do you know how to write them?"

Ye Chen said and looked at the marketing director.

"I know, bragging...well, not using exaggeration, is what makes consumers have a strong interest in our products."

The marketing minister said.

"Well, children can be taught."

Ye Chen nodded.

"As for Six Walnuts, it will be the focus of this competition. I have said before that its positioning is to replenish the brain, so the marketing plan must also be from the direction of replenishing the brain."

"Mr. Ye, you just renamed six walnuts to melatonin."

Xu Hong reminded from the side.

"Oh yes, yes, melatonin."

Ye Chen quickly corrected him, "I took a look at the packaging of this product, and I don't think it is new. I changed it to tin foil boxes, which can reduce a lot of costs."

"In addition, make a small pocket on the outside of the package and put a card inside the pocket. This cannot be an ordinary card. Some exquisite patterns must be printed on the card."

“Isn’t Journey to the West very popular now?

Just print the characters from Journey to the West. One card prints one character, and the probability of each character cannot be the same. For example, the probability of the Golden Horn King and the Silver Horn King is a little higher, about 60%. The probability of Monkey King and Zhu Bajie is

Just lower, thirty or forty percent."

"You can set up awards, first prize, second prize, etc. You can arrange the specific settings yourself."

"There is another very important thing. The cards must be as beautiful as possible. They don't cost much anyway, so don't save. Each card must be marked with anti-counterfeiting marks."

Ye Chen finished speaking in one breath, but the people below didn't react yet.

Although their minds were a little confused, they could realize that this was a very good marketing plan. At least they had never heard of this before Ye Chen.

Half an hour later, the meeting ended and everyone slowly left. Only Xu Hong remained in the conference room.

"What are you doing? You still want me to treat you to dinner?"

Ye Chen looked at Xu Hong who was not leaving and said.

"Can I pull you down and I'll pay for your treat?"

Xu Hong said angrily, "I just want to ask something, why are our product lines basically the same as those of Wahaha, but you are the only one who doesn't make nutritional solutions?"

"I don't want to do it."

Ye Chen said calmly, "Those things will be classified as drugs in the future and collectively called health products. Things like health products are harmful to people!"

"Why are you hurting people?

Although the advertised efficacy of that thing does not match the actual efficacy, it will not kill people!"

"Let me tell you this, in more than ten years, there will be a lot of useless sons of bitches whose families have died and have no place to bury them. They will bring a bunch of health care products to deceive the elderly.

The money they saved for retirement was completely defrauded."

Ye Chen stood up and lazily continued: "Although I, Ye Chen, will do whatever it takes to make money, I will do whatever it takes for businessmen and colleagues. For ordinary people, I can't bear to steal money."

After saying that, he left the office directly.

Xu Hong stood there, recalling what Ye Chen said just now, feeling that the other person was like someone who had traveled through time.

The key is that the scolding was too harsh.

On Wahaha's side, the atmosphere in the conference room was very happy. Their journey north was extremely smooth, and the market continued to expand.

"Mr. Zong, I estimate that by the second half of this year, our sales will exceed 200 million!"

The marketing manager said excitedly.

"Yes, Mr. Zong, we were a little worried about the resistance of their local businesses when we were going north, but as a result, the other party didn't even dare to let go of a fart, especially that Fumei Foods. The flames of war hadn't even had time to reach him.

At that time, they started discussing acquisitions with us.”

"That's right, isn't there a ranking list evaluated by an authoritative organization?

The first one is us, and the second one is a company called Morning Food. Until now, Morning Food seems to have no mouth, and has been silently beaten in the market without any intention of resisting. "

"The same can't be said for morning food. They are now focusing on a product called Red Bull, which directly competes with Jianlibao, and they still have the upper hand. They really don't seem to pay so much attention to other products, as if they want to give up.

"

"I guess the other party felt that the risk of competing with us was too great, so he launched a category that did not overlap with ours to avoid competition. It shows that in his mind, we are more difficult to deal with than Jianlibao."

"It seems that the other party has now withdrawn its marketing of Red Bull in Guangdong and started to sell it in a low-key manner. It is probably because they do not dare to engage in a price war with Jianlibao and have reconciled."

"What kind of reconciliation? To put it bluntly, he is just scared! He is scared of us and Jianlibao. This is the tragedy of a small factory!"


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