"What's going on with the people in the marketing department?
How can such a big move by the other party be counted even if you don’t even know it?”
Mr. Zong asked somewhat unhappy.
"Mr. Zong, it's my fault."
Yang Xue didn't quibble and admitted it directly and generously.
She knew very well that in Zong Zong's eyes, all sophistry was in vain.
"Since the other party has no intention of cooperating at all, then we will directly engage in a price war. Judging from the last Jianlibao and this time, the other party's marketing and public relations levels are indeed top-notch. It will be very detrimental to us to fight with the other party.
"
"The other party is currently in high debt, and its products have not yet fully established its foothold in the South. Our goal is to defeat the other party through a large-scale price war and then complete the acquisition!"
"This is our first opponent across the country and also our last opponent!"
Mr. Zong said, with fierceness in his eyes.
The people below also straightened their backs and began to pay attention to this early morning food.
You must know that the scale of the two does not match. Since Mr. Zong can turn him into an opponent, it can be seen that he has a very high evaluation of him.
"The marketing department will tell you about Qingchen Food's product status this time."
"Morning Food's production range is very wide, no different from ours. Except for nutritional solutions, they make everything, and they have certain innovations in almost every category."
"In terms of food, especially children's food, popping candies and planet cups are very novel and very competitive."
"In terms of drinks, although Red Bull has stopped marketing, sales have increased steadily. In addition to this, they obviously attach great importance to the four products."
"The first is Nutrition Express. The sales of this product in the north are very good. In Jiangbei Province and several nearby cities, the sales volume even exceeded that of Jianlibao for a time. It is the hero of their start-up."
"The second product is Melatonin, which is positioned as a brain supplement. I haven't heard of it before. It should be a new product."
"The third product is called Babao Porridge. It is a canned product and its sales volume is average."
“The fourth product is quite special, it’s water.”
"What is it?"
Mr. Zong didn’t understand.
"Water is just ordinary water. What they advertise over there is mineral water. In fact, it is ordinary tap water that has been filtered. The price is relatively low and the profit is close to 3,000%! Although the sales volume is not very good, it is good for morning food.
The profits it brings should be quite high.”
“You’re crazy to want to make money, aren’t you?”
Mr. Zong sneered, "You dare to sell this kind of tap water, how fucking shameless!"
"But this idea is very good. People in the R&D department can learn from it and come up with similar products as soon as possible!"
After hearing this, the people below couldn't help but laugh.
“These data are all from the past, right?
Now Qingchen Food has begun to vigorously advertise its products, and if we don't respond, their sales should increase significantly."
Mr. Zong said.
"I have to say that this factory really has a lot of ideas. Let's start a price war. How much money do we have now?"
Mr. Zong turned to look at the finance department and asked.
"It's more than 30 million yuan. We just bought a factory for nearly 100 million yuan. We will still need money to invest in the factory in the future."
After listening to this, Mr. Zong became a little silent.
Not only him, but the people below also started whispering to each other.
Is this enough money?
Everyone is a little unsure. Although Wahaha is a large factory, it happens to be running out of funds.
Qingchen Food is a small factory, but its branches are all over China. If you are unhappy, you don’t know where you can get a mortgage loan to get it back.
Although Qingchen Food's debts are as high as tens of millions, those who owe tens of millions are the bank's father, and the bank will not allow them to fail under any circumstances.
Even if the bank allows it, the city government that gave Ye Chen free land will not allow it.
The more we think about it, the more we feel something is wrong. Why do we feel that entering into a price war with morning food is a bit like declaring war on the whole world?
"Whether it's enough or not, the price war must be fought. Starting today, the R&D department has been working harder recently. All morning food products must follow up on the research and development. We must come up with corresponding products for each category of the other party."
“In a word, you can’t lose even an inch of your product line!”
Soon, the dealers got the news about Wahaha's profit increase, and the huge profits made them consciously recommend Wahaha's products.
People in the business world, whether in their own industry or outside the industry, all smelled the strong smell of gunpowder, and a war between the two sides seemed to break out in the next moment.
As long as Qingchen Food comes up with a profit-sharing plan, the North-South food war will truly begin.
However, many people think that Qingchen Food will choose to reconcile with Wahaha and survive by losing market share. After all, the gap between the two is still relatively large in the eyes of outsiders.
People in the business world are not fools. They know very well that although there are many early-morning food factories, they are all rented, borrowed or cheated, and they are not theirs anyway.
Wahaha is different. People buy their factories by themselves, and every particle of dust in them belongs to them. When life and death are really at stake, if they mortgage the factory, it will cost them a lot of money.
Therefore, everyone is still optimistic that the two will reconcile. Of course, the early morning food will suffer a lot in the process.
The news from Qingchen Food was also very fast, and I immediately found out about the other party's profit concession.
"Mr. Ye, the distribution volume of our four products is around 6 million bottles, and the sales data have not been released yet. As for melatonin, which you value, the market is estimated to be less than 100 million."
Xu Hong said.
"What's the reaction from Wahaha?"
"They have begun to give away profits, and the margin is very large. The person in charge in Hangzhou has called me tonight. There is even a small newspaper there saying that Wahaha has prepared 90 million to start a price war with us."
When Ye Chen heard this, he smiled: "Who doesn't know how to use blindness?
Ninety million?
If he had 90 million in liquidity, he could still take Jianlibao, so why would he be arguing with me?
Go ahead and put it in the newspaper tomorrow and say that Qingchen Food, as a large international company, has now prepared 100 million!"
"Don't say that we have prepared 100 million to fight a price war. That is too vulgar. Just say that we have prepared 100 million to give back to our families who buy early morning food!"
After Ye Chen finished speaking, everyone below fell silent.
After a while, someone suddenly said: "Mr. Ye, I think we can try to negotiate with the other party in exchange for time for development. I think that although Wahaha does not have 90 million, there is still 30 to 40 million, and it is still there.
With zero debt, our 30 million is not enough to repay the debt."
"Yes, Mr. Ye, I also think we can talk about withdrawing from some markets and trading space for time."
After the two of them finished speaking, nothing else was said, obviously acquiescing.
Faced with Wahaha, which has a strong foundation, everyone feels that it is a wise choice to retreat appropriately.