However, Ye Chen next to him looked disdainful: "Exchanging space for time?
Do you still understand this?
Reconciliation, what do you use to reconcile with others?
At least now in the market, we have not shown the strength to be evenly matched with the opponent."
"Now that the other side has started a price war, it shows that they have realized that our existence will threaten their position, so they can't wait to kill us."
"The more it goes like this, the less we can talk to them, because when people say you threaten it, you'd better really threaten it."
"If you say to it with a shy smile, 'I don't, don't talk nonsense, let's be good friends and build a community with a shared future for mankind', that's of no use at all."
"You have to take your 40-meter-long knife, put it on its neck, and tell it, 'I don't have it, don't talk nonsense, let's be good friends and build a community with a shared future for mankind', then it will
It will understand each other with you, and then it will feel that its destiny and your destiny are one and the same."
"So, talking to them now is tantamount to surrender. The only consequence of surrender is death!"
Ye Chen said, his tone suddenly became serious: "I will pretend that I didn't hear what I said just now. From now on, if anyone dares to say anything that shakes the morale of the army, they will pack up and leave immediately!"
"I paid to hire you to do things, not to cause trouble for me, do you understand?"
"clear!"
The person below replied subconsciously.
They clearly felt that Ye Chen was really angry.
"My words have been made very clear. The other party has already started a price war, so we can't be cowardly. We must fight the other party with real swords and guns!"
"Mr. Ye, I have received a marketing plan for Wahaha here. The profit margin is 40%. At the same time, you can buy a drink and get a drink for free. If you buy a box of Wahaha drinks, you can get two bottles of the same price separately. I think we should also follow this plan.
Is this the standard?"
The marketing department director said.
"No, this marketing is outdated."
Ye Chen waved his hand and said, "I've already thought of a specific marketing plan, and it's called One Yuan Enjoyment."
"What does that mean?
It's very simple, even if you put some marks on the bottle cap, when the other party opens the bottle cap and finds the mark, he can take the bottle cap and add a little money to exchange for another bottle of drink."
"The added amount is not necessarily one yuan. It depends on the profit of our products. The reason why I say one yuan is because it makes sense."
"Mr. Ye, just add one yuan. This will protect our profits and give consumers a discount at the same time."
Ye Chen heard this and smiled: "One yuan?
Then this is not a discount, it is called humor. How much does our product cost?
Is there a big difference between yours and someone else buying a bottle at the original price?
And there’s also a bottle cap missing.”
After speaking, the conference room fell into silence again.
After a while, Xu Hong suddenly said: "Mr. Ye, I suggest you not to add any money and let consumers redeem drinks directly with the marked bottle cap."
When Ye Chen heard this, he thought, isn't this the "one more bottle" in the future?
He is worthy of being a future food tycoon, and sometimes it just takes a few clicks.
The plan of "One More Bottle" is indeed a pinnacle in the history of beverage promotions, but this pinnacle also has flaws, so Ye Chen doesn't want to copy it.
"Well, it's called Fifty Cent Enjoyment. As long as the consumer wins the prize, he can use the bottle cap and fifty cents to exchange for any drink in the morning food!"
After Ye Chen finished speaking, he immediately decided on the plan, then ended the meeting and left directly.
Other members of the meeting also left the conference room one after another and started working on their own, but the marketing director kept thinking about what Xu Hong said just now.
As soon as Ye Chen's order was issued, Xu Hong had already started looking for someone to produce bottle caps.
The next day, in Ye Chen's office.
"Mr. Ye, special bottle cap samples have been made. Just sign your name and we will start mass production right away."
"Um."
Ye Chen nodded, "When the time comes, go urge the people in the marketing department. Don't be idle. Go do market research across the country to see which provinces Wahaha has the highest market share. We will specifically target these provinces.
Increase the winning rate of Fifty Cent Lexiang."
"Advertisements for major products cannot be stopped. The advertisements should be more exaggerated and bigger, such as painting the walls, posting banners, etc. Don't let it go in rural areas. Ordinary people can't bear to drink drinks all year round, so our focus is
Put it on the banquet table."
"Everyone loves face, and this is the time when they are most willing to spend money, so we must position our products to be higher-end, but at a price that ordinary people can afford!"
"We should make these people feel that buying morning food products at home and hosting a banquet will be more respectable!"
"In the vast rural areas, whoever wins the countryside will win the world, do you understand?"
"Also, we currently have 30 million in funds. Apart from leaving part of this money for wages, the rest is invested in advertising and marketing.
Especially in the south, Wahaha’s hometown must be taken away from me! With so much money invested, if the mayor’s share in the south cannot increase, all the marketing managers of the major branches will leave!”
Li Quanlin on the side suddenly became anxious after hearing this: "Mr. Ye, this is not possible! We still need to keep at least more than 10 million yuan in project funds!"
"If I don't stay, I owe everything. The engineering team is designated by the government and guaranteed by the government. Are they still afraid that I won't be able to escape?"
"Mr. Ye, after knowing that you owe money everywhere and don't pay back, the local governments no longer dare to provide you with guarantees."
Xu Hong whispered from the side.
"Then tell him that if he doesn't guarantee it, we won't do it. Anyway, the land has been mortgaged and we have the loan. If they don't guarantee it, they will wait for us to go bankrupt!"
When Xu Hong next to him heard this, he was clearly acting rogue!
But this trick is probably really effective. After all, so much money was given to Ye Chen. If he went bankrupt and couldn't afford it, the local municipal government would really have to shed its skin.
Thinking of this, Xu Hongji couldn't help but sigh, what evil did these people do in their previous lives to be able to cooperate with Ye Chen.
As soon as the Qingchen Food sales event came out, it immediately slapped many people in the face. It also made many people understand that Qingchen Food and Wahaha are now in a fight to the death, and there is no possibility of retreat for both parties.
Once one of the parties appears to be at a disadvantage, the entire trend will accelerate rapidly, and the disadvantaged party will be quickly suppressed, and will be unable to breathe in a short period of time.
At the same time, the plan to enjoy the 50-cent discount on early morning food has also been reported by many media and newspapers.
In this era of simple and rude marketing methods, Morning Food will impress people every time it sells it, and every marketing method is enough to be included in business textbooks.
Gradually, the media shifted its focus from the business war to the marketing team of Qingchen Food.
Everyone is speculating on what kind of marketing genius is behind all this.