Poaching people

The kid next to me was unconvinced and wanted to hit Tathagata Buddha, but he was short of money. After all, two yuan was already a huge amount of money for a kid. As a result, he actually won three cents to redeem it!

The high original price and low winning price, coupled with the cards that made people want to put them down, caused a rush of buying near the school.

Until around three o'clock in the afternoon, market feedback from the south and the north was sent to the headquarters of Qingchen Food. The pile of data can be summarized in two words: It exploded.

Morning food has exploded across almost all lines, and all products have experienced rapid growth, the most prominent of which are mineral water and melatonin. These are also the two products that many executives were least optimistic about at the previous meeting.

For a moment, the headquarters was buzzing with excitement. Xu Hong opened Ye Chen's door with excitement: "Mr. Ye, our sales data came out today, and it's very good!"

"How good is it?"

Ye Chen asked calmly.

"Sales have more than doubled, and this is just one day's data. Judging from the trend chart, it is really only a matter of time before we overtake Wahaha!"

"Are sales in the southern region also very good?"

"It's very good, and even some are in short supply. We have fewer factories in the south than in the north, and the production capacity is slightly insufficient. I have arranged for factories in nearby areas to provide emergency supplies!"

"Mr. Ye, shall we publicize this news to the outside world?"

"Don't do it for now, let's wait until our sales surpass Wahaha in an all-round way before making an announcement."

"yes!"

After a few days of waiting, the sales volume of early morning food has increased visibly, and in many places it is even more popular than Wahaha.

However, Qingchen Food has not announced the news to the outside world, which makes people in the business community anxious. As melon-eaters, they also want to know who can have the upper hand in the first head-to-head confrontation between these two companies.

"What's going on with Morning Food? Why do they keep publishing sales data to the outside world?"

"I don't know. Maybe the sales data is not very good and I'm too embarrassed to announce it to the outside world!"

"No, I have seen a lot of people buying early morning food these days. There are even queues in some places!"

"How is it possible? If the sales data is really good, how could it be hidden away? It's just that the sales are too poor and I'm embarrassed to show it."

There are a lot of discussions in the market, and the basic argument is that the data on morning food is not very good, so they dare not take it out.

Even Wahaha thinks so.

Three days later, at four o'clock in the morning, the owner of a canteen in Hangzhou was sleepily preparing to close the shop.

"Boss, wait a minute, here's a bottle of mineral water."

The three drunken men staggered and said, their faces flushed.

"Is a bottle of water enough for three people?"

The boss was a little speechless.

“Can’t I still win the lottery?

I'm waiting to exchange 60 cents for two bottles of melatonin to drink. This drink has made me a little confused, and I want to replenish my brain."

"Fine!"

The boss said and handed out a bottle of mineral water.

The three of them opened it and saw that there was indeed a prize. They exchanged the thirty cents for a bottle of melatonin. Then they opened it and saw that there was another prize. Then they handed over another thirty cents.

"It just so happens to be the last bottle, here it is for you! No matter if there is a prize or not, I am going to close the store. I will replace it tomorrow when I have restocked it!"

The boss said, took the last bottle, and then pulled down his rolling shutter door.

He didn't know that the last bottle of melatonin he just handed out was creating the history of morning food.

At five o'clock in the morning, Ye Chen was still sleeping. A ringing of the phone pulled him back from his dream, and he answered the phone dimly: "Hey, who is it?"

"Mr. Ye, it's me!"

Xu Hong said excitedly on the other end of the phone.

"What's the matter? If there's nothing important, just go to the finance department and get your salary."

Ye Chen said sleepily.

"Our sales volume has surpassed that of Wahaha! Just tonight!"

After hearing this, Ye Chen said calmly: "I'll come over right now."

Twenty minutes later, Ye Chen arrived at the office, and Xu Hong was already waiting for him there.

"Why don't you go get some sleep? If you act like this, others will think I forced you."

Ye Chen looked at the dark circles around the other person's eyes and said.

"I can't sleep, Mr. Ye!"

Xu Hong's excitement has not subsided, "Originally, the data was fed back to me at nine o'clock today, but there was a problem with the phone. It was not until 4:30 in the evening that all the data was summarized and sent to me. It was exceeded!"

"How much is the difference?"

Ye Chen said as he prepared to pour two cups of coffee.

“The food category exceeded 1.3%, and the beverage category exceeded 4%!”

"Um?

so much?"

Ye Chen was also a little surprised. He estimated that it was a very good result to exceed 1%.

"Mr. Ye, what should we do next?"

"Publish the data and do whatever else you need to do. The gap between Wahaha and us will further widen in a short period of time. Of course, we are developing in a positive direction, but the other party is not a fool and will definitely copy our marketing plan soon."

"This is the time to compete for the strength of the product. We must do a good job in quality control and don't let others grab the pigtails at this critical moment."

"clear!"

On the food front in the early morning, from the time all employees arrived at work, there was a joyful atmosphere, just like Wahaha's sales increased that day.

Wahaha, on the other hand, looks lifeless. It burned nearly 5 million yuan, but its sales volume has increased, but its market share has decreased.

I originally planned to use the strongest means to forcefully suppress the morning food, but in the end, I was severely slapped in the face.

This made the blood pressure of everyone present get higher and higher, especially Mr. Zong. He only felt that his face was hot now. He didn't know if he really had a fever or if he was ashamed of what he said two days ago.

You only own a small factory and the other party is not qualified to be your opponent. When asked by reporters, you even swore that the other party's sales could not exceed your own.

However, the slap in the face always came so quickly. Looking at the investigation report on the table, he didn't know how to face the reporters outside next.

On TV and in newspapers, there is almost all news about early morning food, and a small part of it is advertisements for early morning food, but most of them are reported by major media on their own initiative.

After all, the outside world was not optimistic about early morning food, including Mr. Zong, who also dismissed early morning food. However, how much he looked down on it at the beginning, now his face hurts.

Not only private media, but also official news began to report on it, which directly raised the popularity of the Qingchen brand to the highest level.

"Hello, dear viewers, welcome to the evening news. As of five o'clock in the morning today, the market share of Qingchen Food Co., Ltd. has surpassed Wahaha, becoming the food company with the largest daily sales in the country! According to authoritative expert estimates, if

If this situation continues for a month or more, then Morning Food will firmly occupy the top spot among domestic food companies."

"Qingchen Food is not only a novel product, but its marketing method is also surprising. Sanmao Lexiang's promotion method not only increases the company's sales, but also allows our people to really benefit!"

The morning food incident was like a gust of wind blowing by, so fast and powerful that everyone was caught off guard.

At this time, the atmosphere in Wahaha's conference room reached an extreme level of solemnity. No one dared to speak, and no one wanted to speak. Everyone's face was painfully beaten.

"Speak, why don't you say anything? The other party's sales volume only exceeds 6%. Why, are you all trying to surrender like a mute or something?"

Mr. Zong said with a cold face.

Everyone remained silent and looked at the marketing manager. It was obvious that their only way now was to come up with a marketing plan to counter Ye Chen's Sanmao Enjoyment, or to directly copy it.

Otherwise, Wahaha's sales will further increase. Once something like the market is lost, it is not so easy to get it back.

But the marketing manager felt miserable. He was really not sure that he could come up with a marketing plan that could compete with morning food in such a short period of time.

"Mr. Zong, how about we just lower the original price!"

The marketing manager said tentatively.

“Lower the original price?

How much lower?

We have already given away 40% of the profits. Do we want to give away another 40%?

Is that a discount?

That's poverty alleviation, 30 million is enough for you to burn?"

Mr. Zong said angrily.

“Can you think of something interesting and eye-catching?

Take a look at other people's marketing, can your simple and crude one compare with others?"

As Mr. Zong said, he looked like he hated iron, and at this moment, the marketing team of Qingchen Food seemed to have become someone else’s children.

It’s just that many people don’t know that this so-called genius marketing team only consists of one person.
To be continued...