"Okay, stop arguing! What else will you do besides throwing the responsibility to others?
Don’t you all say there is no problem with this plan?
It’s only been a few days and you’ve been here chattering to me?”
"And you, you have been following Huang Yan like a licking dog for the past two days, but now you know you have changed your face and say that he is a commercial spy?
Do you think he has the brains of a commercial spy?"
After a loud curse, everyone shut up.
"The most important thing now is to come up with a solution. If I have to say responsibility, I also have a responsibility, and it is very big. After all, I personally signed this plan."
Mr. Zong sighed and said.
"Stop the activity immediately and set a three-day redemption deadline. Once this deadline is exceeded, no more bottle caps will be redeemed."
"Mr. Zong, if this happens, our losses will be too great to accept! Not only will the market share we regained before gradually be lost, but we will also lose the trust of consumers. If nothing else, our reputation will fall off a cliff.
It’s sliding down!”
"I know, but what can I do now?
If the event is not stopped, there will be another 6 million, 60 million or even 600 million fake bottle caps in the future. What will happen then?
Also exchange it all to him?
So are we doing an event or doing charity?"
"In addition, since Morning Food has to do this, we will also find someone to make fake bottle caps! Let the financial people calculate how much it will cost if we do this?"
The manager of the finance department scratched his head in embarrassment and said: "Mr. Zong, this won't work! They are Sanmao Lexiang, and you need to add 30 cents to redeem drinks!"
"The cost of a bottle cap is nine cents! In other words, in order to exchange for a bottle of their drinks, we need to invest nearly forty cents!"
"Even if we are willing to invest so much money to engage them, they will definitely not lose money! Because the cost of their drinks, the most expensive melatonin is less than 50 cents, they can't lose much money at all!"
After saying that, Mr. Zong felt a little dizzy. No wonder Ye Chen rejected the idea of 'another bottle'. It turns out that 'San Mao Enjoy' is truly impeccable!
At this time, the outcome of the fight between the two parties had been decided. President Zong slumped in his chair and said helplessly: "He is indeed better than me."
The next day, Wahaha announced without warning that the event called "One More Bottle" had ended, and all remaining bottle caps would be redeemed within three days. After the event, all bottle caps would be invalid!
At the same time, Wahaha also announced that it will launch the "Two Cent Enjoyment" activity. The rules of the activity are basically similar to those of early morning food.
As soon as this news came out, it immediately caused an uproar. Newspapers, TVs, and radios were constantly reporting on this matter. It was a media carnival for a while!
Although Wahaha immediately published an explanation and apology in newspapers and hired the media to whitewash it, it still seems so pale and powerless among the broad base of the people.
In the eyes of consumers, they only feel that they have been deceived and treated like monkeys, especially during the process of queuing up to redeem!
"Damn it, this Wahaha dog factory ended inexplicably! Give me the entire deadline! There are so many people now, I don't have to go to work, why do I have to queue here every day?"
"That's right, when can this be scheduled?
You are just playing monkey tricks! What do you think we are?"
"Damn, I finally saved up ninety-nine bottle caps to give my girlfriend a surprise, but this is what happened?"
"You said it was a big company, but that was a lie! I just felt bad because I lost too much, so I regretted it!"
“How can these idiots pretend to be big-tailed wolves if they don’t have money?
Look at the early morning food, the Sanmao Enjoyment event is going well now!"
"This Wahaha still imitates others' "two-cent enjoyment". With this lesson learned, if I believe in Wahaha again, I will be his biological son!"
"In order to make money, he loses all face, sets a deadline, and imitates others. Can we still trust him now?"
“I don’t know about others, but I won’t buy it again in the future!”
In a short period of time, there has been a trend of criticizing Wahaha in China. In the past, when Wahaha employees went out, they would have to carry their company badges and listen to others say: "Oh, I work in a big factory!"
Nowadays, if someone discovers that he is from Wahaha when he goes out, he can only hear someone say: "You are a fool, you are a liar!"
When Xu Hong got the news, he immediately went to find Ye Chen. As soon as he entered the office, he found that Ye Chen already knew.
"Mr. Ye, we still have four million fake bottle caps left to produce. I guess there will be no chance to redeem them later. Do you think we should cancel them?"
Xu Hong asked.
"Don't cancel it. Let Erhu find a few more people to queue up with these fake bottle caps! If more real bottle caps cannot be exchanged, it will cause public resentment, and then Wahaha's reputation will decline again!"
"Okay, Mr. Ye! What should we do if they start plagiarizing our activities?"
"It doesn't matter, just let them go. With their current reputation, how many people can still believe them?
Besides, our trump card is the C-channel advertisement. Don’t worry about the rest. I estimate that the sales volume will be overtaken within three days!”
Ye Chen said calmly.
Sure enough, within three days, the sales of early morning food exceeded that of Wahaha!
"Mr. Ye, a total of about six million bottle caps were exchanged this time. According to our estimates, Wahaha's losses this time exceeded three million!"
"three million?
The invisible losses are far more than that. Their reputation has dropped sharply this time, which is the most fatal thing."
"Indeed, although they now offer 20-cent sharing, which is 10 cents cheaper than ours, their daily sales volume is quickly surpassed by ours!"
"Don't be careless. Wahaha is a big company after all. Although it has been severely damaged this time, there is still a chance to turn around. What we have to do is to give him this chance to kill him!"
"Understood, Mr. Ye!"
"Did the financial department send the money for the C-channel advertisement?"
"But Minister Tan said that he is communicating with the station director, so the advertisement will be delayed, which will take about a week. It seems that the station director of Channel C is not willing to cooperate with us. What if he refuses directly?
We’ve spent all the money!”
"impossible."
Ye Chen said calmly, if Tan Xisong can't even handle this matter, how will future generations be able to create so much profit on C-channel?
"Never mind this, how about Huang Yan over there?"
Ye Chen asked curiously.
"I have been fired. You called me two days ago and asked me to beg for mercy in front of you, saying that I wanted to come back."
Hearing this, Ye Chen sneered and said: "Let him go away, he is not a capable person, he can come when he wants and leave when he wants?
But this matter is a lesson. Let the legal department draw up the contract, and employees must not be allowed to take the company's plans and technologies outside. Once discovered, they will be punished according to the liquidated damages in the contract, and they will be severely punished!"