"Having said so much, let's talk about market issues next. As a new product on the market, our first priority is of course to open up the market. We don't have enough staff at the moment, so I will take charge of the marketing department first."
"Today's transportation is underdeveloped, so our main goal in the early stage is to focus on local provinces. After the company becomes famous, we will cover both the southern market and the northern market."
"Our products are small electronic products. They are small and easy to transport, but they are also easily damaged. Therefore, try to choose a flat road, even if the road is a long way, it doesn't matter. Electronic products have no shelf life anyway."
"As for production, we only make the core components of the Walkman. The other casings, buttons, tapes, etc. are all handed over to the corresponding supporting factories. First, we do not have that many production lines now, and second, the profits of these things are not high.
Gao, there is no need to waste our space and time."
"The production department must also strictly manage the production and must not make any mistakes in quality issues. If the parts are unqualified, they must report them immediately. The unqualified parts are the matter of the purchasing department, but if unqualified products are produced, then you must
I can’t even run away!”
"As for the purchasing department, parts must be purchased strictly in accordance with the standards given by the company, and no kickbacks are allowed! Once discovered, regardless of whether there is a problem with the parts, they will be fired and the police will be called! As I said before, as long as it is illegal, we will never
Show mercy!”
"Such a situation has occurred in early morning food before. A batch of substandard food was produced within a period of time. The source was traced to expired flour. After an investigation, it was found that the director of the purchasing department and the supporting factory colluded with each other and worked together!
The expired flour on the market is purchased at several times the price, falsely claiming to be high-grade flour."
"Damn it, I worked 6 to 7 million in two months and earned more than me!"
"So, Brilliance Electronics must not have such a situation now. The production department must inspect the parts purchased by the purchasing department before producing them. Again, if there is a problem before production, it is the purchasing department's fault. The problem is discovered after production.
No one can escape from both departments!"
"The other thing I want to talk about is the advertising part. I will personally follow up on this aspect, but I still need to talk to you about advertising. What is advertising? As the name suggests, it means to advertise widely!"
"But now there are overwhelming advertisements. What we have to do is to let people find us at a glance in the vast sea of advertisements. Mr. Xu should have told you before coming here that Brilliance Electronics' Walkman has two directions. One is
Mid-range, you all know what kind of promotion this should be, and the second is low-end, which is more suitable for people with low incomes but who also have entertainment needs."
"So we have to look at the vast rural areas, go deep into the countryside, find some conspicuous buildings there, and put our advertisements directly on them, or paint them with lime."
"If you meet someone but don't want to, just give them a few dollars to settle the matter. This is cheap and maximizes visibility. Of course, advertising for mid-range products cannot be so casual, because the main consumer groups are in cities."
"People in the city have seen too many cliche advertisements, so we have to think of something new and innovative, and we can add them up later."
"There is also the name of the product. Many people subconsciously think that the name of our Walkman is Brilliance. Obviously this won't work."
"There are three reasons. First, when people buy products, it is like going on a blind date. The appearance of the other person is the first impression. The importance of the first impression is self-evident, and the name of the product is part of the first impression. Not only
It can automatically increase its popularity and improve people's favorable impression of it."
"Second, Brilliance is the name of the company. Our company not only produces Walkmans, but will also produce TVs, refrigerators, washing machines and even computers in the future. If we name each product Brilliance, when one of these products appears
When problems arise, other products will also be affected."
"Third, our products are divided into mid-range and low-end, and high-end products will appear in the future. Obviously, the sales volume of low-end products is the largest. If we name it Brilliance, when the sales volume of our low-end products increases significantly,
Then Brilliance Electronics will be tied to the word low-end, which will inevitably market the sales of our mid-to-high-end products and even affect our future development."
"So, to sum up, the word Brilliance cannot be used as the name of the product."
"The specific name should depend on the positioning and consumer groups of the two. Low-end products are mainly aimed at middle-aged and elderly people in rural areas. These people like festive things, but they are not used to fancy names."
"Mid-to-high-end products are mainly targeted at cities, especially coastal cities. These people have been exposed to foreign products for a long time and have a natural affinity for foreign things, so we also have to cater to people's preferences and give them a Western name.
"
"I have actually thought about this for a long time, and then I decided that the low-end Walkman is called Xixiangfeng, which brings joy and reunion with relatives and friends, and the mid-to-high-end Walkman is called Ogustu. It looks like a foreign brand at first glance. For those who are interested in it,
For people with a strong taste, this name carries a natural fragrance."
"As for R&D issues, the R&D department must work hard. I don't require you to master all core technologies in a short period of time, but you must master at least some of the core technologies."
"Just like this time when we acquired the factory, we didn't have any technology, and they could only hold us back by licensing the patent."
"So as long as we master some of the core technologies, we can have a certain say in negotiations, and the other party will not be too aggressive. Of course, there is no need to worry about funds. I will invest 30% of the profits in research and development.
, this share will continue to increase in the future.”
"You have invested so much money, and if you don't get results by then, you will be the sinners of the entire company."
"I actually know very well in my heart that all of you here have worked in your original company for many years and consider yourself to be the best in the industry. Everyone is arrogant. This is a good thing. Only when you are arrogant can you be energetic!
"
"But don't use this arrogance to boss others around in the company. Regardless of your position, respect is a must. The phenomenon of subordinates treating superiors like sons to fathers is absolutely not allowed to occur!"
"If one day I do something wrong, you can still stand up and accuse me loudly! I registered the company, but that doesn't mean it belongs to me alone. It also belongs to you. You have the right and obligation to keep this company alive.