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Chapter 269 The plan came out

Chapter 269 The plan is out

When they heard about the 30 million funding, the engineers who were originally concentrating on their work stopped what they were doing and looked at each other.

No one could have imagined that Brilliance Electronics, which had just started, could receive such a large amount of R&D funding!

"Mr. Xu, are you sure you heard correctly?"

Someone asked in disbelief.

"Nonsense, can I hear such a big number wrong?

It’s 30 million, and it’s for the first quarter. If we produce certain results in three months, this funding may be able to go up further!”

Xu Zhiyuan said with some pride.

Hearing this, the others took a deep breath, and at the same time, their energy to work increased.

These people used to be basically state-owned enterprises or Chinese-foreign mixed-invested companies, with very little R&D funding, and they basically spent a lot of money to buy technology licenses from abroad.

Over and over again, the spirit of these people was completely drained away.

Suddenly, when I met Ye Chen's investment of this magnitude, I was filled with energy. I felt that if I didn't work hard, I would be sorry for the company and myself!

After Xu Zhiyuan gave these people a few injections of chicken blood, he took the relevant personnel up to the meeting.

Ten minutes later, several tables in the conference room were put together, with several enlarged versions of the drawings placed on them. Several people gathered around the table, muttering while looking at it.

"Mr. Ye, we have almost designed the basic style of the Walkman. There are currently three most popular Walkmans on the market, the CD Walkman, the Mini CD Walkman and the Tape Walkman."

"There are two types of cassette players, those using traditional batteries and chewing gum batteries."

Xu Zhiyuan said, taking out all the samples and placing them on the table.

Without exception, these samples are manufactured by Sony.

Ye Chen was not surprised. In this era, Sony is the king of the electronics industry. Its products have always only considered output, without worrying about sales.

You can't go wrong by following this kind of company.

"We will not consider compact disc players and mini-disc players."

Ye Chen said as he put the two Walkmans aside. The most popular one on the market now is the traditional tape Walkman.

The so-called CD Walkman, as the name suggests, does not contain tapes but CDs in the Walkman box. However, the CD technology at this time was not mature and the market acceptance was not great. Even Sony's CD Walkman could not be sold.

good.

Xu Zhiyuan nodded and agreed with Ye Chen's choice, and then said: "Mr. Ye, among the remaining tape players, the best-selling ones use chewing gum batteries, but now our technology cannot meet the requirements."

Hearing this, Ye Chen picked up the gum-battery Walkman on the table and looked at it carefully.

The so-called chewing gum battery actually has nothing to do with chewing gum. It is a slender and flat battery. The biggest difference from ordinary batteries is that it can be recharged.

Ordinary batteries can only be thrown away after use, but chewing gum batteries can be continuously charged and cycled, which was considered a little black technology at the time.

"Is there any way to get the technical license for this thing?"

Ye Chen turned around and asked.

"I'm afraid this won't work. This technology is unique to Sony. Lenovo Group also tried to negotiate with us before, but the other party refused directly and didn't even discuss the price."

"Okay, but this thing is really competitive."

Xu Zhiyuan sighed and said, "I tried to do this project before, but in the end due to lack of funds, the research and development progress was slow, and it was stopped by the superiors after two months."

Ye Chen's eyes brightened when he heard this: "If we don't consider the issue of funding, will our team be able to do it?"

"I think so!"

Xu Zhiyuan nodded and said, "This technology was developed several years ago. If there are sufficient funds, I think we can make a similar one within half a year. The technology may not be that advanced."

After hearing this, Ye Chen put down the product in his hand: "Then set up the project as soon as possible. This technology is very important. We need to make breakthroughs as soon as possible. There is no need to consider patent issues. Just copy it if you can. There is no need to have a psychological burden on the devil's stuff."

"Understood!"

"At this stage, we should still use traditional batteries. These current technologies are all from Lenovo Group, right?

How about it, is it still considered advanced?"

"It's not good. We actually don't have much room to choose within the product now. No matter how we do it, the final product level will be equivalent to the level of Sony and Aihua seven or eight years ago, and even worse than them in some aspects."

Ye Chen was not surprised by this, after all, it was expected.

That's why he will completely abandon the high-end market and focus on the low-end and mid-range.

Electronic products are luxury goods. If you want to occupy the high-end market, you must have certain technical support.

The mid- to low-end market is different. As long as the product is not surprisingly bad, sales can be increased through marketing.

For a company with insufficient technology, marketing is the only hope for a comeback.

"Tell me your specific plan!"

Ye Chen said and turned his eyes to the drawings on the table.

"Okay, let me introduce you."

Xu Zhiyuan said, "Currently we have two products. As Mr. Ye said, one is for rural areas, called Xixiangfeng, and the other is for urban areas, called Ogustu."

"Xixianfeng has a bright red casing with a speaker inside. The volume is very loud, but the sound quality is not good. The size is between that of a small radio and an ordinary Walkman."

"In terms of cost, it's about fifty yuan."

After hearing this, Ye Chen thought for a moment, "This cost is purely manufacturing cost, right?"

"Yes."

"Including transportation, labor, water and electricity, profit to the dealer, and subsequent warranty services, the cost goes to one hundred yuan."

Ye Chen was a little dissatisfied.

"Although it is said to be aimed at rural areas, the main force of this product is still older people. The spending power of this group of people is not high. Two hundred yuan is a bit outrageous. Is there any way to reduce the cost?"

Xu Zhiyuan thought for a while: "Yes, you can also choose cheaper plastic for the casing, and the cost of the host and movement can also be reduced, but in this case."

"Then use a cheaper one. The most important thing is that the sound is loud enough. The sound quality is not important. Let's talk about the Augstu."

"As our main product, Augstu has come up with a total of three plans."

"The first plan is to focus on appearance and target students as the target customer group, so a bright white shell and metal buttons are used to enhance the feel and first impression of the product."

"Internally, we should focus on sound quality and reducing noise. The final cost should be 170 yuan. If we follow Mr. Ye's calculation, the total cost will be around 220 yuan."


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