Facing Ye Chen's comfort, Liu Xiao and others did not feel any relief.
Instead, Liu Xiao asked worriedly: "Mr. Ye, the other party's attack on us this time is very powerful. If we lose..."
"If you lose, you will be doomed. I know you want to say this."
Ye Chen patted his shoulder and continued, "Don't worry, we won't lose. The war hasn't started yet, so what if there are more people?
Won’t the six countries unite to fight against Qin to perish one by one?”
"Besides, all the domestic Walkman manufacturers on the market today are working for foreign investors. If we compare them to the Warring States Period, they are not even included in the Six Kingdoms."
“It’s not certain who will win until the matter develops to the end!”
When the people present heard this, they smiled bitterly.
Of course they know that these current domestic Walkman manufacturers cannot be compared to the Six Nations, but Brilliance Electronics is not Qin!
"Mr. Ye, why don't we take a stand against them and lower the price of the product a little to get through this period first."
Liu Xiao thought for a while and said.
Ye Chen listened, sat on the chair without saying anything, and then sighed and said: "Reducing prices is indeed possible, but the problem is that our products appear on the market for the first time. If we face consumers at extremely low prices right away,
It’s easy to create an impression of cheap products in their minds.”
"Xixianfeng's product is okay, but it is very unfriendly to Ogustu, and may even block our way into the high-end market in the future."
"So, no."
Although Ye Chen knew that this method was currently the most effective way to resist, he could not forget Xiaomi in the future.
At that time, Xiaomi also relied on low prices to gain a foothold in the market. Its ultra-high cost performance was even dubbed the title of "diaosi machine". Although this made Xiaomi enter the world's top 500 companies in just a few years, becoming one of the world's top 500 companies.
A famous mobile phone manufacturer in China.
However, because the low-cost route taken in the early stage left a deep impression on people, when Xiaomi hit the high-end, it encountered unprecedented resistance.
As much as it was praised at the beginning, it fell miserably later, especially Xiaomi 11pro, which almost contributed to the criticism in the Chinese electronics circle for a whole year.
Of course, this is not entirely a routing problem. Xiaomi's own technical problems are also an important factor in its high-end wrestling.
In short, Ye Chen does not intend to repeat Xiaomi's old path. Products can make small profits but quick turnover, but they must not lose their value.
"But Mr. Ye, as a new product, we can't have a price higher than the old brands on the market, right?
That’s impossible even if the advertisements are fancy. Consumers are just impulsive, but they won’t act casually.”
Liu Xiao said helplessly.
Ye Chen stood up, walked to the window, smoked and looked out the window, thinking to himself.
Everyone in the conference room was used to him being like this, so they waited in silence.
After a while, Ye Chen put out the cigarette in his hand and said slowly: "In this way, let's put this product of Xixiangfen aside for a while and continue the production line, but we will ignore marketing and sales for the time being and focus on the market.
On the Ogle chart.”
"This is not good. The positioning of Ogustu has overlapped with that of other manufacturers, and the pressure on sales is high. On the contrary, the rural areas faced by Xixiangfeng are the weak points of the opponent. There are almost no competitors. This is exactly what we are defending.
What a great place to fight back!”
Jia Hui said from the side.
"No no no."
Ye Chen waved his hand and said, "The Walkman is an electronic product, and it is something that is not strictly needed and is durable. It is not a disposable consumable."
"This means that if a person buys a Walkman, he will not buy the next product for several years, and the market size will shrink."
"If we don't fight them to the death at this time, and wait until they sell at a lower price and the market is close to saturation, we won't need to be encircled and suppressed, and we will collapse ourselves."
"So, what we can do now is to face the difficulties."
Ye Chen said and sat down. At this time, he already had a complete idea in his mind.
"First, for the product Augstu, our initial market price was 400 yuan, and now we have increased the price to 800 yuan."
"second……"
"What the hell?"
Before Ye Chen finished speaking, Liu Xiao stood up and said, "Mr. Ye, did I hear you correctly?
Increase selling price?
Accelerating bankruptcy?”
"Calm down and finish what you have to say."
Ye Chen pushed the other party down and continued, "We should have our specialty stores in Huijing City and nearby areas, including the county town. Spend more money on the decoration, and move closer to the taller one, so that people can see it.
The kind who are short of money."
"In addition, in addition to our specialty stores, some large shopping malls can also give some money to let them put advertisements for our products at the door. At the same time, they should promote it on TV, newspapers, and billboards in various channels. The advertising fee
I can be more generous, but the effect must be given to me."
After what he said, even a fool would know that Liu Xiao meant to go high-end!
The price of 800 yuan is already quite high-end. In this area, it is basically dominated by foreign capital. Domestic brands, let alone eating meat and drinking soup, even if they have never smelled it, they dare not smell it!
Originally, he was thinking about how to compete with the domestic ones, but it turned out that Ye Chen decided that it would be better to directly cross the domestic ones and compete with foreign companies for meat. If his head had not been pinched by the door ten or eight times, he would not have thought of this!
"Mr. Ye, are you okay?
800 yuan is already the price of foreign brands. There is only one word difference between foreign and domestic products, but the degree of recognition in the minds of consumers does not require me to introduce them, right?
Go grab meat from them, and you won’t get killed for it!”
Liu Xiao shook his head and said.
"Don't worry, I will still use some methods in the future. I can't guarantee that I can make money, but there is no problem in maintaining the local market, so let's do it!"
Ye Chen said firmly.
"No, absolutely not! I don't agree! No matter what means you have, you can't compete with those foreign investors! Isn't this a joke?"
"In the business world, there is no joke, just make money."
"no!"
Liu Xiao still disagreed.
"It's okay if you don't agree, but you must come up with your plan and guarantee to get 80% of the market share within half a month, otherwise you and your marketing department will have to leave!"
"Ah, that's okay. Let's go with your plan."
Liu Xiao instantly lost his passion for arguing. Fortunately, he sat down and spread his hands to show compromise.
Half a month, eighty percent?
It’s not that fast to grab money!
Of course, he didn't think Ye Chen could do it. He was just looking for an excuse to force himself to agree. There was no other way. Who said he was the boss?