After Ye Chen finished speaking, the conference room was silent for a full minute, and everyone even wondered if their ears had heard it wrong.
"have you understood?"
Ye Chen repeated it again.
Until then, the management staff responded hesitantly: "I understand."
"The meeting is dismissed!"
After saying that, Ye Chen turned around and left.
People in the conference room came out one after another, still talking about it.
"I really don't understand, where does his confidence come from?
Does he really not know what our situation is?"
"Didn't you hear just now?
He has found a spokesperson for our company, and he is a big star. He probably wants to rely on this big star to advertise the Augst product!"
"Are you crazy?
The quality and price of the product are the last word. Just hire a celebrity to speak for you or sing a song. At most, it will increase your popularity. Then what?
Then it shouldn’t be sold, or it won’t be sold!”
"I see, this Mr. Ye is obviously out of his depth, yet he is so stubborn and refuses to admit that it is his overpricing."
"Then he is not an ordinary tough talker. He would rather go bankrupt than let go. With this kind of boss, we will have bad luck for eight lifetimes."
After Ye Chen returned to the office, he saw through the window that the management people were chattering non-stop. He knew that in the eyes of these people, what he did was simply stupid.
But he didn't care what these people thought. The most important thing was that they had to do what they said.
Prestige can never be established with just a few words.
At this time, Liu Xiao walked in and said: "Mr. Ye, the newspapers and TV stations have made complete arrangements. It was all about Miss Pan rejecting Lenovo Group last night and praising us as a national enterprise."
“When can it be released?”
"The newspaper can be used at any time. As long as you pay for it, printing more copies is not a problem at all. The TV station needs to coordinate it, tonight or tomorrow morning."
"Then let's do it tomorrow morning. Originally, I asked the advertising and marketing departments to come up with a plan, but on the way back just now, I already had it in my mind."
Ye Chen lit a cigarette and continued.
"In this way, you ask Pan Meichen to hold a temporary concert in the city center at noon tomorrow, and then distribute signed posters to everyone for free, sing one or two songs, and sign posters for the rest of the time."
"What is this for?"
Liu Xiao was a little confused.
"Don't worry, listen to me first."
Ye Chen paused and said, "Then we announced in the afternoon that everyone can enjoy a 40% discount with Pan Meichen's signed poster when purchasing Brilliance Electronics' product Ogustu."
"In other words, a Walkman that originally cost 800 yuan now only costs 320 yuan."
Liu Xiao thought for a moment: "Mr. Ye, why don't we just lower the price? Is it useful to do these fancy things?"
"Sometimes, bells and whistles just work. Direct price reduction is the most direct and common marketing method, so the visual impact it can bring to people is very small, and people will only feel that they are being ripped off again."
"But discounts based on signed posters are different. This is a new marketing method that no one has seen before, and the quantity is limited. Not everyone can get it, so consumers will feel that they are taking advantage of it.
The illusion.”
"Ms. Pan can't sign many posters all day long, and those who have signed posters may not buy them."
Liu Xiao continued to ask.
"hehe."
Ye Chen sneered, "We are all Chinese, why are you pretending to be a foreign guest here with me?"
"What's the meaning?"
At this time, Liu Xiao, a monk who was two feet tall, was confused.
"If a person wants to take advantage, but finds that he is not qualified to take advantage, his first reaction is how to obtain this qualification."
"As for the way to obtain this qualification, whether it is stealing or robbing, I won't say more. You know it yourself."
Hearing this, Liu Xiao nodded thoughtfully.
Early the next morning, a piece of news was published on the pages of major newspapers: Popular singer Pan Meichen rejected Lenovo Group's 15 million endorsement invitation and instead endorsed Brilliance Electronics for free!
There were some young children on the street, holding newspapers, shouting and distributing newspapers on the street.
The Lenovo brand is considered a household name in mainland China, while Brilliance Electronics is unknown.
Therefore, after everyone heard the news, they were very curious and bought a newspaper to see what kind of thing Brilliance Electronics was, and how Pan Meichen could give up generous compensation to endorse it for free.
"Here, isn't this the singer Pan Meichen who sang "I Want to Have a Family" a few days ago?"
"Yes, Lenovo Group actually spent 15 million to hire her as an endorsement, but they didn't agree."
"Not only did I not agree, but I also turned around and endorsed Brilliance Electronics, and it was free of charge. It's crazy!"
"Why?
Fifteen million, that’s a lot of money! How much energy does Brilliance Electronics have?”
"It is written in the newspaper that Pan Meichen said that she does not want to make money, but only wants to help our national enterprises go global and give us Chinese people a reputation!"
"She said that in her eyes, Brilliance Electronics is the company that has the ability and determination to represent China overseas, so it is a free endorsement."
"Is it true?
Why don't I believe it?
Isn't this fake news?"
"Yes, why can't Lenovo Group represent China?
Isn’t it better than Brilliance Electronics?”
Just as everyone was doubting, relevant reports appeared on TV one after another.
Some TV stations showed a report on the banquet that day. In the video, what Pan Meichen said was clearly recorded.
Some TV stations directly released advertisements in which Pan Meichen endorsed Augst.
Some TV stations posted an interview with Pan Meichen overnight.
“Ms. Pan, why did you reject Lenovo Group’s endorsement invitation and sign with Brilliance instead?
Wasn't five million attractive to you before?"
"no."
In the show, Pan Meichen sat upright and said with a slight smile, "I like money very much, but in comparison, I hope that our national enterprises can develop, so that we can get rich first and then get rich later!"
“Then why not Lenovo Group but Brilliance Electronics?
As far as I know, Lenovo Group is much better than Brilliance Electronics in terms of technology and reputation."
"Well..." Pan Meichen paused for a moment, recalling what Ye Chen said to him in his mind, and then said, "I don't know much about technology, but because I am from the Bay Island, I often work in the Bay Island.
I saw that Brilliance Electronics’ products, especially the Augusto Walkman, are being used by many people!”
"Augustu is really a great high-end walkman. Its quality far exceeds other domestic brands, even not inferior to Sony and Avawa."
"I have many friends who like music, mostly from Bay Island and Hong Kong Island, and many of them are using this product."
"I have been using it myself, but perhaps because of its high-end positioning and high price, its domestic sales have been poor."
"As a loyal fan of Augstu, I feel really sad to see this scene, so I hope that in this way more people can learn about Augstu and use this excellent product."