Pan Meichen's concert was held in the city center, and by the time Ye Chen and Jia Hui arrived, the singing part was already over.
Most of the people who come to watch the concert are young people in their twenties. These people are more sensitive to music and trends.
Moreover, a considerable part of the people who work outside are more than 20 years old, so they can resonate more with Pan Meichen's songs.
The most important thing is that in this era of lack of entertainment, the appeal of concerts to everyone is second only to movies.
At this time, Pan Meichen stood on the stage and said to the audience with a smile on his face: "Thank you very much for your support. Today's concert ends here. In order to thank everyone for your support, I will be with you later."
Distribute posters signed by me to everyone.
In addition, with the autographed poster, everyone can enjoy a 40% discount by going to the Brilliance Electronics store to purchase their Walkman Oggs! There are only two hundred copies!"
After saying that, there was a sudden sensation in the audience.
"How many?
40% off?
Doesn’t that mean a 60% price reduction?
So fierce?"
"I went to see this product of Augstu last time. It cost more than 800 yuan. The price is almost even more expensive than imported products. Now the price has dropped to more than 300 yuan?"
"You haven't watched TV. Pan Meichen said that the Augst product is very popular in the music industry, even as popular as Sony and Aiwa, and far more popular than Skyworth and the new Liu Technology."
"Yeah?
It just so happens that my kids have been clamoring for a Walkman, so I just take this opportunity to buy one?"
"is not that right?
If you don’t buy it now, you will have to spend an extra five hundred yuan if you want to buy it later!”
"Quick, quick, quick! Help me grab it, it's limited to two hundred copies!"
…
For a moment, the autograph area was crowded with people. Fortunately, Ye Chen had hired a bunch of tall security guards to maintain order, so he could barely keep these people out.
Pan Meichen was also frightened by this scene and said quickly: "Don't be anxious, don't be anxious, take your time!"
She actually wanted to say that everyone has one, but Ye Chen told her yesterday that as long as someone wants a signed poster, they will give it to them immediately, but they must announce that it is limited to two hundred copies.
At this time, Ye Chen and Jia Hui were standing outside watching, unable to squeeze in at all.
“Are these people really going to buy it later?”
Jia Hui asked a little doubtfully.
She knew very well that Ye Chen had been preparing for today's methods for a long time. It could be said that this was Brilliance Electronics' final trump card.
If this trick fails, even if the gods come down to earth, Brilliance Electronics will inevitably go bankrupt.
"Don't worry, I never do anything I'm not sure about. After these people get the poster today, most of them will go to the mall to buy our products.
As soon as tonight is over, a large number of forged signed posters will appear on the market, and our sales will begin to explode tomorrow at the earliest and the day after tomorrow at the latest."
Ye Chen said lightly, his tone was extremely calm, as if he was talking about a small matter.
Jia Hui looked up at the sky, sighed and said, "I hope so."
A few hours later, Pan Meichen's 10,000 posters were completely distributed.
In fact, many of these 10,000 posters were sent to the same people repeatedly. After all, they were free.
Because there were so many people grabbing posters at the scene, it was so chaotic that no one paid attention to whether 10,000 or 200 were distributed.
After Liu Xiao sent the remaining posters, Pan Meichen said to everyone with a look of regret: "I'm sorry everyone, our signed posters are limited to 200 pieces because you can buy Ogus pictures at a 40% discount, and they have been distributed now.
.
However, I still have some unsigned posters here that can be sent to everyone, but please note that unsigned posters can only be kept as souvenirs and cannot enjoy the discount of Augstu!"
"What?"
Others who did not receive it began to argue.
"I've been waiting for so long, am I gone?"
"That's not possible, I've been waiting in line for so long!"
No matter how noisy the audience was, Pan Meichen's team had already started to pack up and leave.
Seeing this, Ye Chen said to Jia Hui: "Let's go and wait for today's sales report tonight."
…
The publicity on TV and newspapers has greatly improved the image of Augstu's product in the minds of consumers, basically equating it with national brands and high-end brands.
However, due to the high price, not many people buy it.
But as soon as the signed poster appeared, the price of Ogustu dropped by 60%, directly matching the price of Skyworth and Liushi Technology, or even lower!
A brand that is low-priced, high-end, and synonymous with the nation instantly became a hit in the market.
The counters of specialty stores and shopping malls were suddenly crowded with people, and there was an endless stream of people coming to inquire about prices and make purchases.
Other melon-eating people saw that just by holding a poster, they could buy a Walkman with an original price of more than 800 yuan for more than 300 yuan. They were so upset for a while. There is a kind of advantage that others take advantage of that I do not take advantage of. That is
The feeling of blood loss.
This situation lasted until the shopping malls and specialty stores closed. Then, the relevant personnel compiled the sales reports and sent them to Brilliance Electronics Factory after completion.
In the office, Jia Hui and Liu Xiao looked at the report in front of them and couldn't react.
“Five hundred units?
Ye, Mr. Ye, could it be that the people below made a mistake?
How is this possible?"
Sheng Liu Xiao said doubtfully.
"There is no mistake. Below these data are the data of each store. This is the real data, and it is within my expectation."
Ye Chen said calmly.
After listening, Liu Xiao felt a little excited in his heart: "Mr. Ye, the cost of one of our Walkmans is about two hundred and fifty yuan, which means that based on the selling price of three hundred and seventy yuan, we have to make a profit on one
One hundred and twenty yuan, 500 units is 60,000 yuan. Although after subtracting labor, water, electricity and daily fixed expenses of the factory, we will still lose money, but this is a good start!"
"Well, but that's not enough. We only sold 500 units today. That's because the fire isn't burning strong enough. We have to add more fire."
Ye Chen nodded and said.
"What should I order?
Expand publicity?”
Jia Hui asked.
"No, frequent and uninnovative publicity will only make people feel bored and eventually disgusted. What we have to do is to continuously consolidate the marketing methods of these two days and make them deeply rooted in people's hearts.
Starting from tomorrow, all stores, specialty stores, and shopping mall counters will not sell at 40% off for the time being. The reason is that the two hundred limited edition signed posters have been collected and the event is over."
"But we sent out a total of 10,000 signed posters!"
Jia Hui and Liu Xiao said in unison.
"Don't worry."
Ye Chen waved his hand, "We are announcing the end of the event. Others who did get signed posters but haven't had time to buy them will definitely come to question us."
"At that time, our store clerk will just pretend to be innocent and keep apologizing."
"When the time is right, we will announce to the public that due to the chaos on the day of Ms. Pan's concert, the wrong number of posters were distributed."
"But with a responsible attitude, we are still willing to carry out the remaining open activities until all posters are completely recovered, which will last for one month."