"In addition, the marketing department must also increase marketing efforts. Don't think that we can relax now that we are well-known. What I want is for everyone to know!"
"Television, newspapers, billboards in the streets and alleys, all visible and invisible places, must label me with the Augstu label."
"I will send people to the market to research the popularity of Ogustu. If it does not reach my ideal state, I will either have my salary deducted or leave!"
When the director of the marketing department heard that his salary was being deducted, he couldn't sit still and asked: "Mr. Ye, how famous is this to be considered qualified?"
"Do you still want me to tell you this?
As the head of the marketing department, you don’t know?
Can I still do it?”
Ye Chen glared angrily.
The marketing director immediately said repeatedly: "I know, I know, I just want to confirm."
On the surface he agreed, but in his heart he was scolding her.
It's okay to directly set a clear goal, but what employees fear most is that the boss cannot speak clearly and the goals are not clear. When they work, they can only go all out and do their best, and work tremblingly.
However, this was the effect Ye Chen wanted.
Ye Chen looked around and continued: "I just named the marketing department and marketing department, but this does not mean that other departments can relax."
"We are just barely holding our ground now. All departments must always be vigilant and maintain a sense of tension. I don't want any internal problems to arise at this critical moment."
"Your salary is three times or even four or five times that of your peers. With this money, you must pay accordingly. You must treat the company as your own, otherwise, leave!"
"have you understood?"
"clear!"
People in the conference room said in unison.
If other bosses say this, they basically go in with the left ear and out with the right ear.
But when Ye Chen said this, they could only remember it firmly.
On the one hand, Ye Chen is really good at hiring people. On the other hand, Ye Chen gives too much. If he doesn't work hard, he will feel sorry for the company.
Moreover, if the company's performance is good, almost everyone in the conference room will receive commissions, and even ordinary workers will receive gifts.
It would be a real loss for a company like this to treat him as one of its own.
In Shenzhen, a group of electronics factories are already busy and running non-stop, especially Skyworth, which is under the greatest pressure.
The price of Skyworth's products is basically around 400, so it competes directly with Oglestu.
The market for Augstu is largely owned by Skyworth.
Mr. Zhao looked at the documents on his desk and felt a chill in his heart.
"Mr. Zhao, our market in Jiangsu has been completely lost. The market share of the provinces surrounding Jiangsu has been less than 5%..."
"I fucking know, am I illiterate?
I don’t understand the document and I need you to explain it?
Tell me something that is not in the document, do you understand?
Can you still do it?
If you don’t do it, get out!”
Mr. Zhao said extremely impatiently.
"sorry Sorry."
The secretary quickly apologized and then said tremblingly, "According to our people at Brilliance, Brilliance Electronics is spending huge sums of money to build specialty stores and counters in the southeastern coastal areas."
"The effect that Ye Chen wants is to make Ogustu's specialty stores and counters equal those of other Walkman brands combined."
After Mr. Zhao heard this, his face turned black with anger.
Such a big move on the southeast coast is simply pushing yourself to death!
But the problem is that he can't come up with any effective solution now.
In the past, you could start from parts suppliers, but now that Brilliance Electronics is at its peak, even a fool knows how to choose those functional parts suppliers.
At the same time, he was not the only one who was anxious.
Liu Feng was also in a hurry. His market share was originally showing an upward trend, but as a result, it dropped like crazy!
The same original price of Liu's Technology and Oggstu would make people mistakenly think that the quality is similar, but now Oggstu is directly discounted by 40%, which has caused people who were originally planning to buy high-end products to turn to the cheaper Ogshetu.
Stu.
But the problem is that it is impossible for Liu's Technology to reduce prices, and the cost of its raw materials is really high.
Within a short period of time, Mr. Zhao and Liu Feng talked on the phone. The two scolded Ye Chen on the phone, but after the scolding, the two of them were at a loss to solve the market problem.
There was really no other way, so the two of them had no choice but to drive to Lenovo Group.
They thought that Liu Chuanzhi also had a problem with Ye Chen, and they wanted to see if they could get the other party to find a way to bring Ye Chen down.
Two hours later, Liu Feng and Mr. Zhao arrived at the Lenovo Group building.
Five minutes later, Liu Chuanzhi sat in the reception room and asked with a smile: "What can you do?"
"Mr. Liu, you are a busy man, so I won't waste my time. You should have heard about the recent incident at Brilliance Electronics. That guy used some messy means to gain a high market share.
We have to be very passive!”
"yes."
Liu Feng continued to say from the side, "Our electronics industry has always been about strength. His behavior is completely deceiving consumers and disrupting the market. It is simply a cancer!"
"So when we come here this time, we actually want to discuss it with Mr. Liu and eliminate this cancer together!"
After listening to this, Liu Chuanzhi couldn't help but laugh out loud: "There's no need for you two to fight with me here. His behavior is normal business behavior. The reason why you are so passive now is that you can't defeat him."
!”
After listening to this, the two of them felt a little embarrassed.
Liu Chuanzhi continued: "Lenovo Group does not make Walkmans and has no direct interest relationship with Brilliance Electronics."
"But Mr. Liu, he offended you so much some time ago..." Liu Feng said anxiously.
"so what?"
Liu Chuanzhi frowned, "Is it possible that I still have to argue with a junior?"
After saying this sentence, the atmosphere suddenly became awkward. Liu Feng also knew that he had said the wrong thing and was a little at a loss.
After a long silence, Liu Chuanzhi said with a proud look: "However, I can give you some advice. Since you can't beat him in the market, you can start from behind. After all, Brilliance Electronics does not have a full industry chain.
"
"This...Mr. Liu, the current parts supplier..."
"Component?"
Liu Chuanzhi sneered, "There are only a few companies that make Walkmans. Of course, it's impossible to offend a big customer like Brilliance Electronics, but Brilliance Electronics doesn't care about the source of some of the raw materials in the Walkmans."
As soon as these words came out, Mr. Zhao suddenly understood. After thanking him repeatedly, he quickly took Liu Feng and got on the car back to the company.