Everyone dubiously picked up the document in their hands, looked at the data inside, and their eyes widened.
Although they don't have more professional knowledge, they can still understand the intuitive data that the battery life is 5 hours longer than Sony's products.
If it were increased from 100 hours to 105 hours, probably no one would care.
But from 3 hours to 8 hours, it increased by a full 260%!
This is simply revolutionary!
But compared with Sony, Brilliance Electronics is like an ant and an elephant. It has suddenly improved so much compared to others. No matter how you look at it, it is a bit fake.
What's more, it can be said that there is no current trend of domestic R&D at all. At the technical level, it is all about copying and buying.
"Mr. Ye, is this data printed wrong?
This improved by 260%..."
"Is there something wrong with the R&D department?"
"It's so much better than Sony's. Not to mention consumers, even we ourselves don't want to believe it!"
Everyone said something to each other. Although they didn't say it explicitly, they all suspected that the R&D department had made a fake.
This made Xu Zhiyuan on the side a little angry, and said angrily: "I am engaged in research and development. I can't do such things as fraud. If you don't believe it, you can go and see for yourself!"
"What do you think?
We don’t understand technical matters, so it’s not easy for you to fool us.”
"That's it, if you ask me to say that it's better to be down-to-earth in life, you can't do it if you can't do it with money. Isn't it too much to do something fake?"
"Mr. Xu, everyone knows what is going on in China right now. If you really have this ability, why would you come to Brilliance? Wouldn't it be better to go to Sony?"
Facing the ridicule, Xu Zhiyuan, who was not good at speaking, was so angry that he could not speak and could only look at Ye Chen.
Seeing this, Ye Chen patted the table and said in a deep voice: "Today's meeting is mainly to discuss the launch and sales of new products. You don't need to worry about the rest."
Seeing Ye Chen say this, everyone stopped talking, but their doubts about Xu Zhiyuan did not dissipate.
"The sales volume of Ogustu has shown an obvious decline, and the low-end market has been basically occupied by us. From next week, the production of Ogustu will begin to decrease, and the production volume will be 30% lower than the market demand.
, leaving part of the market for the new products that will be launched next week."
"Mr. Ye, isn't this right?"
Liu Xiao said, "Ogustu is a low-end product, and our new product is also an entry-level high-end product. The two are not positioned in the same price range, and the target groups are completely different. They will not crowd the market with each other at all."
"
Ye Chen heard this and shook his head: "Some people buy things for ten yuan, but it doesn't mean they only have ten yuan in their pocket. For example, your wife gives you two yuan to buy a bottle of vinegar. The Chen family has
The vinegar that costs RMB 1.5 and the vinegar that costs RMB 2, the vinegar that costs RMB 2 is obviously more fragrant.
Now that the $1.50 one is sold out, do you choose not to buy it?
Or buy two yuan worth of vinegar?”
"I...I choose to buy it from another store!"
"But the two-dollar vinegar is more fragrant! Some people will choose to buy it from other stores, and some people may choose the more fragrant one! What's more, there are no other stores. In the low-end market now, you either choose us or
Choose off-brand.
Faced with a significant improvement in battery life, there will always be people who bite the bullet and buy high-end ones."
Liu Xiao nodded and said unwillingly: "Okay, that makes sense."
"The marketing department is trying to find a way to spread the news that our battery life is 260% higher than Sony's, but don't rely on it, it's true, it's false, it's true, it's true, it's false, it's true, let them talk about it and raise the profile.
When promoting, we must constantly rely on Sony, and all product data must be benchmarked against Sony. We will not mention the shortcomings, only the advantages.”
Ye Chen looked at the time and saw that it was almost ten o'clock, so he said: "Today's morning meeting is over. Let's go back to work. We will talk about it after the new products are released next week."
After saying that, people in the conference room began to go out one after another. When they saw Ye Chen walking away, they all started to walk away.
"Mr. Ye is really a big grievance. He will believe whatever Xu Zhiyuan says."
"A very capable person, why are you so confused about this matter?"
"We don't know what kind of ecstasy drug Xu Zhiyuan gave him. If the battery life is so much better than Sony, then the battery must be bigger than my head?"
"Looking at the document, it says that it is smaller than the original battery, which is outrageous."
These words reached Xu Zhiyuan's ears, and even if he was an honest man, he couldn't help it and scolded: "What are you talking about?
Do you understand what R&D is?
One is one, two is two, you can all see the product when it comes out next week, can I still cheat?
A bunch of idiots!”
After saying that, he turned around and left angrily.
In fact, to be honest, if it had been before, he would not have believed that he could lead the team to improve battery life so much.
But when Ye Chen appeared, he spent money, tens of millions, on the one hand, and on the other hand, he kept giving them guidance.
It sounds a bit funny for a person who graduated from elementary school and knows nothing about technology to come out to give these engineers advice, but Xu Zhiyuan has to admit that these advices are really accurate!
Some people might take half a year or more to think of a direction, but Ye Chen pointed it out directly and asked them to follow it without any room for negotiation.
The amazing thing is, once you do it, it really works!
Batteries are not a difficult technology in the first place. What is difficult is the research direction. With a firm research direction, the results will be a matter of course.
For a moment, Xu Zhiyuan became more and more confused as he thought about it. He pulled Liu Xiao beside him and asked seriously: "Did Mr. Ye really graduate from elementary school?"
"Yes, it's guaranteed to be replaced if it's fake."
"Outrageous!"
"Hey, when I found out about this, I also felt that it was outrageous. It was so outrageous!"
Liu Xiao said with a smile.
Brilliance Electronics is busy preparing for the production of new products, and news of greatly improved battery life has also spread, but only a few believers.
Sony also got the news, and someone mentioned it at the meeting.
"Mr. Tanaka, what do you think of this rumor?"
As the president of Sony China, Tanaka Jiro's face did not show the slightest trace of clarity. After slowly closing the file, he said four words: "Grandstanding."
"Mr. Tanaka, this rumor is spreading everywhere. Although normal people in the industry will not believe it, their new product has not yet been launched, but the buzz has already started."
"They are so noisy. If they can't produce the finished product when the new product is launched, wouldn't it be a loss of reputation?"
"Is it true that their battery life is 260% higher than ours?"
"Murakami-kun, do you know what you are talking about?"
Tanaka Jiro couldn't help laughing and said, "You just told two very funny jokes. One is to destroy reputation. Only we Japanese people care about reputation. Chinese companies are all about making quick money. They don't care and they don't have any reputation."
.
Another joke is that their battery life is higher than ours, this is simply... hahahaha!"
Tanaka Jiro, who has always been strict, couldn't help but laugh out loud. In his eyes, this was even more unbelievable than a sow flying.
The reason why he targeted Huachen earlier was to help Skyworth, but he also felt that Ye Chen was a very capable person and wanted to strangle him in the cradle.
But note that no matter how potential Brilliance Electronics is, it is just a baby in the cradle, while Sony is already a towering giant!
Moreover, battery life technology is also a project they are developing and improving. If a shabby company develops a battery life that is 260% higher than its own, then Sony's R&D department will be disbanded directly.