"So Mr. Tanaka thinks, what should we do about this matter?
Ignore it?"
"certainly."
Tanaka Jiro sneered, "He and we are not on the same track, so there is no need to worry too much about our status and his status?
By ignoring him, you are giving her free publicity, there is no need to do so."
"I agree. Hua Chen is just a clown. He can't do more than a few jumps. There is no need to waste our time."
"I also agree. Aihua didn't even mention it. If we responded, we would be degrading ourselves."
…
Next week, rumors about Brilliance Electronics’ battery life improvement can be said to be getting more and more bizarre, but most people regard it as a joke.
In the Brilliance Electronics factory, various activities are proceeding in an orderly manner, new batteries have been tested and the production lines are ready.
Part of Augst's production line has also been freed up for the production of new products.
After the new product was produced, Ye Chen directly sent several prototypes to senior management and asked them to go back and experience it.
At first, everyone had a disdainful attitude, thinking about how to laugh at Xu Zhiyuan the next day.
However, on the second day, some people's faces were filled with disbelief and shame, and their eyes when looking at Xu Zhiyuan changed.
In fact, the improvement of battery life is not the focus. What shocked them was that while the battery life was improved, the size of the battery was also reduced.
This simply went against common sense at the time!
at the meeting.
Ye Chen sat at the head of the table with a serious expression. This was not a morning meeting, but a very formal and important meeting.
"The things have been given to you, how about it?
Tell me how you feel, especially those who doubted it at the beginning."
Ye Chen knocked on the table and said.
"Mr. Ye...this is incredible, why can you listen to it for so long?
I turned it on before going to bed, and when I got up at around six in the morning, there was still sound!"
"This is all the work of Engineer Xu. Of course, I am not talking about this. This product will be launched this week. So much money has been invested. It is time to recover some money. How much money do you have financially now?"
When Finance Manager Li heard this, he quickly opened his notebook and said: "Originally, the company's accounts were 400 million, and now there are still 350 million left. The sales of Augustus and Sheraton have reached 100 million."
80 million, for labor, water, electricity, etc., the profit is 57 million.
Overall, we are now in the red, up to 43 million."
Hearing this, Ye Chen nodded, as expected.
Although it has been making profits after getting on the right track, the initial investment was huge and it was impossible to get back the money in a short time.
"Okay, let's talk about the new products first. You have also seen this generation of products. Compared with the Augstu, the biggest improvement is the battery life. The rest basically remains the same, so let's just call it the fifth generation of the Augstu.
.
The first is to use the familiar name of Augst to avoid consumers’ feelings of unfamiliarity and distrust, but also to tell others from the name that this is an upgraded product.”
"Mr. Ye, fifth generation?
Did Mr. Ye remember it wrong?"
Someone asked in confusion, "We have only released one product in total. If we calculate the seniority, this should be the second generation, right?"
Ye Chen heard this and explained with a smile: "In people's intuitive perception, the higher the generation, it means that there are more upgrades compared to the first generation. Simply writing it as the fifth generation will have a stronger intuitive impact."
In fact, this is most encountered in later generations. Many electronic products are not named from generation to generation at all. Some are even named in units of ten, just for the so-called intuitive impact.
"In terms of production, one of the first generation production lines of Augstu will be released first. In addition, new production lines must be purchased as soon as possible. The production capacity must be controlled within a reasonable range first, and adjustments will be made based on subsequent sales volume.
But note, I can allow you to be slow, but the quality control must be good. At most one out of a thousand units will have quality problems. This time our opponent is Sony, which itself is technologically backward, so we can only win some back on other tracks.
.”
"In terms of sales, everything else remains as usual. Pay special attention to after-sales service. Your attitude should not only be good, but also more positive. Regardless of whether it is man-made damage or not, as long as it can be repaired, we will repair it!
Of course, if it is found to be man-made damage, you can use recycled old parts to save costs."
"The sales channels have been opened before, you can just use them directly."
"The most important thing is marketing."
When Ye Chen said this, he paused, looked around, and reminded everyone to listen carefully.
"The marketing strategy is to bring out the advantages of our products and magnify them so that they are boundless! We also need to find the right opponents. If there are no opponents, we have to create them. Of course, we have ready-made ones, Sony!"
"First make a poster. The content of the poster is also very simple. Draw a Walkman and write that the battery life is 260% longer than Sony!"
No need to specify how many hours, just highlight the number 260% for me, the bigger the better, the clearer the better!”
All the people in the marketing department went out to put up posters for me. I put up this poster on the streets and alleys of the city and on the walls and walls of the countryside. From time to time, I had to send people out to check whether the posters had been torn off.
If there is, make it up immediately!”
"Newspapers in major cities across the country bought their front pages for a few days to promote our products. The title of the article read: Brilliance's battery life, Sony's idol!"
As soon as he finished speaking, the senior managers below all looked at each other.
Liu Xiao couldn't help but said: "Mr. Ye, why is this a bit like a porridge?"
"Like touching porcelain?"
Ye Chen took a sip of tea and said calmly, "If you forget about the word 'like', I'm just cheating!"
“Isn’t it a bit too much?
Sony didn’t mess with us, right?”
Jia Hui frowned and said, "When the other party gets angry, we may not be able to withstand it."
"Excessive?
Have you forgotten that they jammed our raw materials?"
Ye Chen asked rhetorically.
"Oh oh oh, I forgot."
Jia Hui was a little embarrassed. Ye Chen was the one handling the whole matter. In her eyes, it seemed to be solved very smoothly, so she didn't take it to heart.
Seeing that no one was speaking, Ye Chen continued: "I made it clear that all our marketing must be bound to Sony. You can say any shameless thing and do any shameless thing, but there is only one premise.
, bind Sony!”
"This is porcelain marketing, the best way to increase visibility and market recognition in a short period of time. If someone says we are shameless for doing this, just reply: It's none of your business!"
Ye Chen said, turning to look at Liu Xiao, "We need to be aggressive in the market. Our opponent this time is Sony. Don't be timid just because the other party is strong. Attack, and continue to attack with high intensity."
The best defense.”
"There is no need to worry about funding. The investment in the R&D department will be temporarily suspended for a short period of time, and the funds will be tilted to the market to ensure that we can maximize the results of our hard research and development in the market."
In the next ten minutes or so, Ye Chen elaborated on the details of the launch of the fifth generation of Ogustu, constantly emphasizing that it should be bundled with Sony's brand and forcibly bundled.
This gives people the feeling that a good young woman is being dragged down by force.
"Okay, that's all for today. Let's go down and prepare. The market's reaction will determine what we should do next."
"The meeting is dismissed!"
After everyone left, Jia Hui whispered from the side: "What if Sony plays tricks?"
"What to do?
What can a barefoot person do if he is not afraid of wearing shoes?
scold me?
Scold me, whoever doesn’t scold me is a grandson, I can’t ask for it, the more I scold me, the angrier I get!”
Ye Chen said indifferently.
"Oh, you are a person who will offend everyone at home and abroad."