Brilliance's top management acted very quickly. After the meeting, all kinds of publicity came out.
The front pages of newspapers across the country for seven consecutive days read in big letters: Brilliance's battery life, Sony's idol!
At the same time, posters announcing the fifth generation of Augst were posted on many TV programs and in the streets of the city almost overnight!
In this era of lack of entertainment, any change in life is enough to attract people's attention, not to mention the overwhelming publicity of Brilliance Electronics, which instantly became the focus of people's discussion.
“The fifth generation of Augustu is out?
What's the meaning?
Are there four more generations ahead?"
"With so much publicity, this technology must have improved a lot!"
"Didn't you see what people said?
The battery life is 260% longer than Sony’s!”
"Exaggeration, too exaggerated! I thought the Sony Walkman was already at the ceiling level, but I didn't expect that there is an even more ruthless one. Which country is this brand from?"
"Made in China, made by Brilliance Electronics! When the Augstu Generation came out, it beat Skyworth to its knees!"
“Is the Chinese brand of Zhicao better than Sony?
real or fake?"
"Who knows? Let's take a look when the product comes out. The battery life is too bad. The battery won't be as big as my head, right?"
There was a lot of discussion for a while, and most people were skeptical about the battery life of the fifth generation of Augstu.
After all, this has nearly tripled the battery life, which is indeed a bit unbelievable in this era when science and technology lag far behind developed countries.
But Ye Chen’s overwhelming publicity was not originally intended to make people believe whether the so-called battery life was real.
Only by creating a stir and binding Sony will the goal be achieved.
As for whether others believe it or not, we will know after the product is released.
At the same time, Sony China, which was dismissive of Brilliance Electronics a week ago, has already exploded.
At the meeting, Tanaka Jiro's face looked like fried pork liver, and those who didn't know it thought he was sick.
The one below also had an angry look on his face. The document in his hand had the four words "Brilliance Electronics" written in big letters, and everyone looked at it with angry eyes.
"Their experimental products are already out."
Tanaka Jiro said coldly, then threw a palm-sized Walkman on the table, and then said: "The R&D department tried it. Although other things are rubbish, as far as battery life is concerned,
, it is indeed 260% higher than us. The specific documents are in your hands, see for yourself!"
After saying that, Tanaka Jiro paused, slammed the table, and asked angrily: "Who can tell what is going on!"
The people below also looked at each other and were speechless. The numbers in the document made them feel like they were living in a dream.
Just a week ago, they were ridiculing the news, but the reality a week later made them feel extremely humiliated.
You know, the battery technology of the Walkman has always been an investment project of Sony, and the proportion of investment is definitely not low.
As a result, I haven't produced any results yet, but it has been developed by a company that is a hundred times smaller than Sony. How can I bear this?
Before the finished product came out, everyone originally thought that there were only two results, or that Brilliance Electronics was sensationalizing and deliberately hyping up the popularity.
Or the final product is infinitely large, and a low-level trick like connecting three or four batteries in series is used to deceive consumers.
But now it seems that this is not the case. Brilliance Electronics has indeed developed a way to improve battery life, and the size of the battery has also been reduced!
This is simply unacceptable to the Japanese people who have always prided themselves on being technologically advanced!
"You're not talking, are you?"
Tanaka Jiro looked around and said, "This time their battery technology research and development department has broken it down specifically. It is a nickel-metal hydride battery. This is also one of the directions of the headquarters for battery research and development."
"It doesn't matter how they did it now or what happened in it. What's important is that we can no longer allow such a company to grow under our noses!"
"Marketing Department, tell me what you think. Their new product will be launched next week."
The director of the marketing department is a Chinese named Sun Tong. Hearing that his Tanaka Jiro softened his tone, he said angrily: "Mr. Tanaka, I don't quite understand how Brilliance Electronics developed this technology, but from the product
From a power point of view, in addition to battery life, our products can be said to be inferior to them, being four to five generations ahead. In addition to product power, our brand influence is also beyond their reach."
"I know all this, but the problem is that in terms of product strength, they have been focusing on battery life to promote it, and they have not mentioned other shortcomings."
Tanaka Jiro said calmly, "As for brand influence, haven't you read the recent newspapers?
They are grabbing us everywhere and using us to constantly put money on their faces."
"To use your Chinese language, this is touching the porcelain, nakedly touching the porcelain."
As he spoke, he pointed to the newspaper on the table.
"How fucking shameless! Just like a mangy dog!"
“That’s right, isn’t it just that the battery life has been improved?
What’s so great!”
"Other aspects are just like e-waste. I don't dare to say a word about these things. I just seize one advantage and exploit it to death!"
"Aren't all Chinese people like this? They avoid the important and choose the light. When it comes to technology, they are bullshit. When it comes to bragging, they are proficient in everything!"
"On the issue of race, if you are a little clever, you are indeed the best in the world, but you have no real ability!"
A bunch of Japanese people were talking incessantly, without paying any attention to the Chinese employees present.
Sun Tong's face looked a little ugly for a moment, but he kept silent for the sake of work.
"Nowadays, the comments outside are comparing our products with the fifth generation of Augstu. This is a great shame for us. It is like a gorgeous piece of clothing stained with feces. It is still feces from China.
It’s absolutely disgusting!”
"Mr. Sun, you are Chinese and should know best how to deal with this matter. Can you give me your suggestions?"
Although Sun Tong worked at Sony, it was just a high-tech job for him. When he heard the other party insulting his country, he immediately wanted to stand up and curse.
But when he thought of his mother who was seriously ill in bed and needed money to survive, he had to endure it and said with a red face: "Mr. Tanaka, my suggestion is to ignore it."
"oh?
how to say?"
"Sony is an international brand. It is the leading international brand not only in China, but even in the world. Its brand influence and product strength are not on the same level as those of Brilliance."
"So big companies must have the structure of a big company. They cannot let the other party succeed if they know that they are trying to get away with it."
After Sun Tong finished speaking, Tanaka Jiro's expression was obviously dissatisfied. Before he could finish speaking, the people below began to question.