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Chapter 370 Version

Chapter 370 Version

Although everyone who is engaged in technology knows that the idea of ​​stealing technology is completely nonsense, framed and smeared.

Sony's R&D department is in Tokyo. This is China. Where can I steal it?

Are you going to Tokyo to steal it?

And Sony itself can’t come up with this technology, even if it wanted to, it wouldn’t have it!

For a time, the evaluation of Sony in the technical circle plummeted, while the favorable impression of Brilliance Electronics continued to rise. Especially some technical engineers saw a company willing to invest in technology.

But this was 1989. Not even many people were literate, let alone technically literate. Whether most people believed what others said mainly depended on the identity of the person speaking.

Undoubtedly, Sony's influence is far greater than that of Brilliance.

Therefore, on the day the news came out, there was a lot of public condemnation of Brilliance Electronics, and some intellectuals and reporters even began to gather at the company's entrance to ask for explanations.

"Brilliance Electronics is a shameless person. He is simply a thief. He just steals technology and uses it to belittle others. It is embarrassing!"

"That is, what kind of company is Sony?

What is Brilliance Electronics? If others can’t make it, can he make it?”

"In the final analysis, we are still shameless. When it comes to shame, we are still far behind the Asians."

"But if Sony already has this technology, why not use it?"

I don’t know who said this among the people who have been hurling abuses for a year.

The scene was silent for two seconds, and then all kinds of curses came one after another.

"Nonsense, if people don't use it, it proves that the technology is not good or immature, but that doesn't mean you can steal it!"

"People just think they are immature and want to offer the best technology to consumers. Sony is an entrepreneur and Brilliance Electronics is a capitalist. They use immature technology to fool consumers. It is simply disgusting!"

"What are you washing here?

Do you think this technology was developed by Brilliance Electronics itself?”

"What's the point of your gossiping here?"



Ye Chen stood upstairs in the company, looking at the group of reporters and troublemakers at the door, but the one on the phone was smoking a cigarette.

"Mr. Ye, everyone seems to be scolding us now, saying that we steal technology."

Liu Xiao said helplessly from the side.

"How fucking shameless!"

Jia Hui held a piece of paper and said through gritted teeth while pulling it, as if the piece of paper was Tanaka Jiro.

Ye Chen was not in a hurry, but blew out a smoke ring before speaking: "It's normal. People are always more inclined to believe in those who have the right to speak, and the right to speak is always in the hands of the strong."

"But Sony is a foreign investor! These people would rather believe in the Japanese than in our own people!"

Jia Hui complained dissatisfiedly.

"One of our own?"

Ye Chen put out his cigarette butt and said, "To be honest, if I were an ordinary citizen, I would believe in the devils. Look at the companies in our country. Every one of them has a lot of compradors. This is the era.

effect."

"What era effect?"

"You will understand when you grow up, let's have a meeting!"

After saying that, Ye Chen walked into the conference room.

"Tch, you're only two or three years older than me. Why are you pretending to be mature?"

Jia Hui whispered softly.

at the meeting.

"Mr. Ye, our channels have been completely laid out, and the first batch of finished products has been produced. Since we hired a separate group of people to supervise quality control, our cost is 20 yuan higher than the original plan."

"Well, what's the cost?"

Ye Chen asked.

"If you only count raw materials, the cost should be around 260 yuan. Including water, electricity and labor costs, the cost is about 270 yuan. If the quantity is large, this cost will be further reduced."

"If we can improve the efficiency of battery production, this cost can be reduced."

Ye Chen nodded, very satisfied with the cost: "Has the appearance been decided?"

"In terms of appearance, we use silver, blue, black, red and pink, a total of five colors, which are also the best-selling colors on the market."

"Well, there is no problem with the color, but the name of the color should not be so rigid, and should be more delicate."

"Ah, I understand!"

Liu Xiao suddenly realized, "For example, if it's red, you can call it New Year's Red!"

Ye Chen was speechless after hearing this. This was too vulgar. Although the other party's ability was good, his aesthetics still could not break through the limitations of the times.

"I'm talking about being more delicate, not being happy."

Ye Chen said helplessly, "For example, when promoting this silver color, we have to change the name and call it frost silver. The black color is obsidian black, the red color is morning glow red, the blue color is Yuanfeng Blue, and the pink color is streamer pink."

After listening, the people below nodded thoughtfully. They had never thought of making a fuss about color naming.

“Appearance is very important. I made this very clear during the first generation. The appearance must be good and don’t give people a cheap feeling at first glance.

In addition to colors, different versions can also be launched, such as the children's version, which has some beautiful animation patterns printed on it. You can find a designer to design it, or you can directly print the characters from Journey to the West. Wasn't there a TV series Journey to the West released recently?

Let’s go talk to the marketing department and buy the copyright.”

"You can also find some music stars to make co-branded editions and print their photos on them, such as Pan Meichen's and Little Tigers'. The former is from us and the latter is someone we have collaborated with before. It's very convenient."

"Besides these people, do you know about the Beyond band in Hong Kong?

Find a few people to go to Hong Kong and talk to them, sign an endorsement contract with them, and print their photos."

"Mr. Ye, this band seems not very famous. We have never heard of it."

Liu Xiao said with some doubts.

"It's cheap if you haven't heard of it before! It's okay, you will become famous soon."

Ye Chen said as he looked at the calendar. It was in this year that the band Beyond came to prominence and began their short but glorious life.

It's already November, and they will probably be popular in a month or two.

Liu Xiao and Jia Hui originally wanted to say something, but when they thought about Pan Meichen, they immediately shut up.

Ye Chen's vision in the entertainment industry is always extremely accurate.

"As I said before, our strength is not as good as Sony's, so we have to make up for it in other places, make use of our strengths and avoid our weaknesses, infinitely amplify our advantages and minimize our shortcomings."

"Battery life is our biggest advantage and our deadly weapon, but it is not enough. We also need to create other advantages to add added value to the product."

"For example, the children's version and the joint version I just mentioned, but these are all gimmicks. The most important thing is the couples version I will talk about next!"

"Couple version?"

Everyone looked at each other in shock, not knowing why.

"Well, it's different from last time. Our products this time are high-end, and we want high profits. But high-end is not something anyone can enter if they want to, nor can anyone be strong and sell it at a high price. High-end products

It’s a combination of product strength, after-sales, publicity, brand image, etc.”

"Since we are a little bit behind the above, we need to find a balance between products and premiums and find the right positioning."

"Since it is a high-end product, it is necessary to create a brand image so that consumers can obtain certain social attributes in addition to the product after purchasing it."

After Ye Chen finished speaking, everyone fell into deep thought.

After a while, Liu Xiao said: "I think our positioning should be a young, light luxury brand."

Hearing this, Ye Chen nodded with satisfaction: "Yes, for these non-essential brands, most of the buyers are young people or students. Of course, students have no money, but their parents are rich. These

They are all our main user groups."

“What do young people like most?

I like to date people the most! Our advertising is to rely on these aspects and closely connect the Walkman with love. For example, the advertising slogan can read like this: A Walkman, listen to the sound of love! Or: Music lasts forever

Far away, love lasts forever!”

"Then we launch a couple's version of the Walkman, and print on the box some things that young couples like, such as cupids, hearts, or some couple's quotes. In short, for a couple's version of the Walkman, there must be a connection between the two."

"We also accept customization. Couples can come to the store with their own photos and pay a deposit, and then we will print their favorite photos on the walkman for free. We can discuss cooperation with the color printing factory for this."

"Also, anyone who buys a couple's model will be registered by us. A man can only buy one female model of Walkman in the store in his lifetime, which will bind his love strongly."

"Of course, that's what the propaganda says. In reality, you just have to go through the process. You can have the records erased for ten or twenty dollars."

Ye Chen added.


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