"Destroying Brilliance Electronics is equivalent to defeating other people's ideas of independent research and development. These foreign-funded companies can continue to rely on patents to make money."
"To put it seriously, the development of China's electronics industry will even lag behind."
Ye Chen looked out the window and said calmly.
"But..." Tan Xisong wanted to say something, but looking at Ye Chen's serious expression, he couldn't say anything.
"Why, Minister Tan doesn't believe it and thinks I'm alarmist?"
Ye Chen smiled.
"To be honest, it's a bit. I think it's normal for two companies to compete with each other and use all kinds of dirty tricks. But when it comes to the national level, it's a bit outrageous."
"Furthermore, I think Sony is just an ordinary private company and should not have the ability to hinder the development of a country's electronics industry."
Tan Xisong said thoughtfully.
"Minister Tan, I know you will think what I said is unfounded, but the development of the times will eventually prove whether what I said is correct."
"Of course, when that time comes, what I say will have no practical effect."
"In short, the development of history is not static. The truth will always emerge after ten or even twenty years, so let us wait and see."
Ye Chen didn't have any mood swings because of the other party's disbelief. He just said this calmly, then turned and left the CCTV headquarters.
…
Ye Chen's prime-time advertisement on CCTV was like a depth bomb, instantly turning public opinion upside down.
Originally, the fifth generation of Augustus had been very famous because of Sony's accusation of plagiarism.
It's just that this kind of reputation is negative. Not only did it not increase sales, it caused some unnecessary conflicts.
But during Ye Chen's prime time press conference on CCTV, except for the first third where he boasted about the product, he spent the rest of the time scolding Sony.
Moreover, starting from the national level, Sony was directly labeled as politically incorrect, leaving many Sony fans with no way to refute.
In addition, Sony has so far not produced any effective evidence to prove plagiarism.
As a result, some Sony fans who had previously sworn by the company have now changed their minds.
In less than two days, the entire public opinion completely shifted towards Brilliance Electronics.
In addition to public opinion, the battery life of the fifth generation of Augstu is indeed very good, a full five hours longer than Sony. For many people, this is simply an epoch-making technology.
For a time, the Augustus counter and specialty store in the mall were crowded with people, everyone wanted to see what the real thing was like.
Some of these people simply want to support Brilliance Electronics, while others are interested in high battery life.
However, the price of 799 still dissuaded many people, and in the end, not many people actually paid.
But everyone in the business community knows that the beginning has been made, and the only thing Brilliance Electronics needs to do next is to lower prices.
Cutting prices, engaging in price wars, and seizing the market are simple and crude, and they have proven successful time and time again.
This is not a clever method in itself, it just depends on who has more funds, but the problem this time is that the fifth generation of Ogustu is directly targeting Sony's products.
Once the price is lowered, it will definitely take away Sony's market, and entering into a price war with a large company like Sony is tantamount to directly seeking death.
For a time, the business community was paying attention to Brilliance Electronics' next move: whether to lower prices and declare war, or maintain prices and develop steadily.
In the afternoon, Brilliance Electronics, in the chairman's office.
Liu Xiao took a document and said: "Mr. Ye, this is today's sales report. There are 300 units in this province and 600 units in other provinces. A rough calculation shows that the product profit has reached 450,000. Of course, the additional costs have not been calculated.
."
"so much?"
Jia Hui was a little surprised on the side, "Today is the first day of advertising, and there is a profit of 450,000 yuan. Isn't this outrageous?"
"Normally, today's profit is high, mainly because of the advertising effect. Many people bought it out of curiosity."
"If we don't do something, it would be good if we can maintain one-third of the sales of more than a thousand units every day in the next week."
Ye Chen sat on the chair and said calmly.
"Then Mr. Ye, what should we do now?"
Liu Xiao asked, “Will the price be lowered next?
After all, our pricing is indeed very high. I did some research and found that many people are put off by our pricing.”
"Well, we need to lower prices, but we need to be strategic."
Ye Chen nodded, "Don't cut prices very roughly, as this will give people a cheap feeling. The overall idea is still the same as before, but the strategy has changed."
"Our products are divided into three types, children's models, co-branded models and couples' models. The focus should be on children's models and couples' models. These two types of people are the main buyers."
"Notice further, in order to celebrate Children's Day, all children's products are discounted by 40%. The original price is 799, and the current price is 320."
"Children's Day?"
Liu Xiao was stunned for a moment, "Mr. Ye, it's November now, Children's Day is in June, you can't beat me!"
"It doesn't matter what the festival is. It's just an excuse to cut prices. Children's Day is over, so let's change it to another name, such as East Asian Children's Day!"
Ye Chen said indifferently.
Liu Xiao nodded thoughtfully, understanding the other party's intention.
After all, this is not the first time I have done this kind of random fabrication.
"There is also a couple's model, which is also half price, but you can't directly reduce the price, but buy one and get one free!"
"The reason is related to love and love. You can think about it yourself. In short, it's buy one, get one free."
"Jia Hui will pay attention to the production side. Now that the channels have been solved and the advertisements have been put out, the only thing you have to do now is to stabilize production and supply goods in a timely manner. I hope there will be an atmosphere of oversupply, but I don't want it to be true."
, can you understand what I mean?"
"clear!"
Jia Hui nodded.
"Okay, if you have nothing to do, go out first. I'll take a nap. It's a waste of energy to talk nonsense."
As he said that, Ye Chen wanted to push the two of them outside.
"Hey, wait, Mr. Ye!"
Liu Xiao forcefully held the door and said, "Mr. Ye, did you forget to mention something?"
"What's going on?"
"If we start to cut prices and start a price war, then Sony will definitely keep up. The other party's funds are far stronger than ours. According to the calculations of Finance Lao Li, we can burn through money for up to a month."
"And the higher the sales volume, the more we lose, with an average loss of 30 yuan per unit."
"What I'm worried about now is, if Sony continues to fight a price war with me because of its wealth, what should we do?
It’s impossible to maintain the normal state of price reduction, right?”