Ye Chen saw that his power was almost established, so he sat down and said calmly: "I won't talk too much empty talk. Everyone works hard. I won't treat you badly in terms of money. In addition, these two are yours."
We have general managers, one of whom is in charge of finance. Let’s get to know each other after we come down. Now let’s get down to business.”
"Who is in charge of the market and human resources?"
"I, Mei Yue!"
A woman in her thirties stood up.
Ye Chen glanced around and saw that she was the only one standing up, and couldn't help but ask: "Are you in marketing or personnel?"
"Mr. Ye, it's nothing. I'm mainly in charge of production."
Ye Chen:......
Mei Yue then continued: "Our factory is not big, so in order to save money, I am in charge of human resources and marketing."
Ye Chen held his forehead. Only Feng Qiang could handle this kind of internal management chaos. Three such important departments were actually handed over to one person!
"From now on, a marketing department and a human resources department will be established. Xu Hong will concurrently serve as the director of the marketing department. I will be responsible for the human resources director first. I will find someone later, and you can take care of production with peace of mind."
''In addition, I want to inform everyone that the name of our factory will be changed to Qingchen Food Co., Ltd. starting today. Of the four production lines in the factory, the slowest one will continue to produce cans. The other three production lines will be debugged and the company will change the name.
Make drinks."
After Ye Chen finished speaking, he thought everyone would be surprised, but everyone's expressions turned out to be very indifferent. Mei Yue said: "Mr. Ye, we only need to debug two production lines. The other imported production line was originally used to make drinks. Previously, Factory Feng
The director planned to make some beverages in the factory, so he bought this production line. I was also the production director of other beverage factories before."
"oh?"
Ye Chen was a little surprised. He didn't know this. "Okay, that's it for today's meeting. Let's go back to each department and tell them the news. The production department will hurry up and debug. Work will start tomorrow. Tomorrow afternoon at the latest, the raw materials will be ready."
Come, let’s break up the meeting!”
As soon as he finished speaking, all the managers left the conference room to complete their tasks, leaving only Ye Chen, Li Quanlin and Xu Hong.
"Xu Hong, now go and investigate the types, brands, market shares, etc. of beverages on the market, make a report, and give it to me tonight. You don't need to be too detailed, just have a rough figure. Accountant Li, you can do it now."
Check the company's financial status and hand it over to me as soon as possible."
Ye Chen said seriously.
"yes!"
Xu Hong and Li Quanlin responded immediately. They could feel the strong sense of urgency in each other's tone. Even Ye Chen's name for Li Quanlin changed.
After everyone left, Ye Chen did not sit idle. Instead, he went to the industrial and commercial office to change the name of Qingchen Factory. At this time, Qingchen Cannery was equivalent to an abandoned factory with people in it. Legally speaking, Qingchen Cannery had been bankrupt and liquidated.
Well, Ye Chen just rented the venue.
Immediately afterwards, the customized brand name arrived at the factory door and was replaced: Qingchen Food Co., Ltd.!
…
It was around seven o'clock in the afternoon when Xu Hong and Li Quanlin appeared in the conference room with the reports in their hands. At the same time, the management of each department also appeared.
"let's start!"
Ye Chen said to Xu Hong.
Xu Hong opened the document and said, "Right now, the Liu family is the dominant beverage company in Los Angeles, occupying 80% of the market. The other 20% is shared by other small factories."
"Liu's Beverage has only three products, willow soda, willow juice and willow pure milk. Soda is the main profit maker, juice sales are average, and milk is basically losing money."
"The best-selling product is their Willow Leaf soda, which is cheap and has sufficient output. Now, stores in Los Angeles are filled with Liu's beverages. After so many years of development, Liu's beverages have gradually gained a monopoly.
trend."
After Xu Hong finished speaking, Ye Chen looked at Li Quanlin again. Li Quanlin quickly handed the financial statements to Ye Chen. Naturally, it was impossible to read such things out in public.
The initial capital on the books at this time was 300,000 yuan. After excluding the original expenses, there is now 270,000 yuan left.
Ye Chen frowned as he closed the report. If he wanted to compete with Liu's Beverage for the market, a price war would be a necessary step. However, the Liu's family has been developing for so many years. In terms of financial strength, the two companies are not on the same level.
"Mr. Ye, the other party's sodas and juices are selling very well. Let's follow suit. These markets have been proven by the other party."
Xu Hong said.
"No."
Ye Chen waved his hand, "Soda and juice have been in business for so many years. They are Liu's core business. It's a bit unrealistic to seize their core right away. What we have to do is differentiate and compete."
"However, there are only these three things on the market now. Our current technical department is not professional. Even if we invite professionals to do research and development, we will not be able to make it in time."
Xu Hong said.
Hearing this, Ye Chen shook his head and said: "Sun Tzu's Art of War says: All warriors rely on harmony and surprise to win. Therefore, those who are good at making surprises are as endless as heaven and earth, and as endless as rivers."
"Shopping malls are like battlefields, so it is particularly important to make good use of surprises. The surprise here is differentiation."
"But differentiation does not mean alienation. The contents of the bottle can be exactly the same, but the beverage attributes, beverage packaging, beverage positioning and beverage name must be different, making it feel like they are not the same thing at all."
"For example, it's the same milk. What you promote is health, and I promote aphrodisiac. It's the same thing, but it's aimed at completely different customers."
As soon as these words came out, some people blushed on the spot. Xu Hong said awkwardly: "But, Mr. Ye, milk doesn't have that function..."
"How not?"
Ye Chen glanced at him, "Is drinking milk good for your health?
If your health is good, what can you do to make it worse?
It tastes great when you eat it, and it’s great when you cook it!”
"Besides, I'm just giving an example, don't take it seriously."
This explanation left Xu Hong and others speechless, but they couldn't find any angle to refute.
Ye Chen looked at everyone again and said: "Everyone already knows the specific situation. Mei Yue will work hard tonight to make a report on the status of the machines, the number of employees, and the list of raw material suppliers. It will be submitted tomorrow morning.
Leave me and the other people from the R&D department here, and let the others leave the meeting!"
After everyone left, Ye Chen walked up to the R&D director and asked, "Have you ever made drinks before?"
"Some of them are because Director Feng planned to make drinks before, so he invited us here."
A middle-aged man said, he looked like he was engaged in research and development, after all, he was already at the top.
When Ye Chen heard this, he couldn't help but sigh that he had found the right factory. Feng Qiang had already given himself a start. Then he said: "Well, you guys will work overtime tonight and get overtime pay. Help me debug a product. I said