In fact, talking about the live broadcast of the Chinese League One, it is also a very ridiculous thing.
The current broadcasting rights of the Chinese League One are completely blank, that is to say, the broadcasting rights are delegated to the clubs themselves. It was not until 2o14 that the "ten-year streak" was over. The current broadcasters of the Chinese League One have both professional
There are also grassroots fan enthusiasts on TV stations; as for the quality of broadcasts, some are high-definition, some are online videos, and some are graphics and text. It is not reasonable to say that today’s China League One broadcasts are professional and grassroots, and coffee and garlic are on the same plate.
Pass.
In fact, Zhang Sheng is quite lucky to be in this current situation. In 2o14, a cultural communication group obtained the naming rights and media copyrights of the Chinese League One. The base price of the naming rights was 1.5 million yuan. This means that the ten-year naming "streaking" of the Chinese League One has ended. The end"
Is "ten years of streaking" really good for the club? In fact, it just looks beautiful. The 15 million is almost negligible for the 16 Chinese League One clubs, and they may not be able to get 500,000 by the end of the year, and because the Football Association signed
In this business cooperation, you need to spend money to purchase the copyright of your club's games, so in the end, either no one will broadcast the game, or the club will pay for it. This is the "benefits" brought by this business cooperation.
The strange thing is that the company that successfully bid did not independently produce the TV broadcast signal of the Chinese League One. Instead, it asked some clubs for free the TV signals that it had previously signed with local TV stations to produce and then sold them to a certain satellite TV channel. In this regard
Of course, most of the clubs that paid to produce their own TV signals rejected this request. As a result, a strange phenomenon occurred: a certain satellite TV station only received a free signal from a team ranked third from the bottom, so naturally it could only receive the free signal every day.
This team's games are broadcast every week.
The reason for this strange situation is that this company waits for each club to finish the work, then asks each club for signals, and then goes to various media to sell it. It also quoted 2,000,000 yuan to some media, which is higher than the price of medium and large-scale copyright sales.
The general manager of the Chinese League One club said: "Of course we can't give them free signals, because we also spend 3 million a year on signal production fees."
What’s even more amazing is that in order to let more fans watch their team’s games, a club spent 70,000 to 800,000 yuan on satellite fees to produce its own signals and broadcast them to new media for free. After a few rounds, this new club
The media received a lawyer's letter from the company that owns the copyright of China League One: asking the new media to stop broadcasting or pay to broadcast.
After being unable to reach an agreement with New Media, the company turned around and negotiated with the club, requiring the club to pay millions to buy out the copyright of its club. "What does this mean? You own the copyright and should be responsible for producing and
Publicity, since you can't achieve this goal, now we produce and broadcast it ourselves, but you actually want us to buy back the copyright ourselves. After a year like this, we will still have to repay you." said the official of this club.
Let me also talk about something even more unimaginable. In order to be able to watch their own team's game, Harbin fans spent money and crowdfunded to broadcast the Yiteng team's game live on the local Internet. As a result, it was stopped just after the broadcast. Why?
The reason is very simple: If you want to broadcast Chinese League One games, please pay the copyright fee first.
In fact, this is entirely due to the Chinese Football Association's poor supervision. In the past, the business cooperation between the Chinese Football Association and the Chinese Football Association could not be sold for money. After the money was sold, the Football Association immediately stopped doing anything. The Football Association may have seen every round of the Chinese Football Association on satellite TV and local TV.
Broadcast, does the Football Association know that these clubs spend money to produce and broadcast? What benefits has the Chinese Football Association’s investment brought to the clubs?
The broadcast of the Longteng team's games only started in the middle of last season. At that time, the Longteng team was singing all the way in the Football Association Cup and sweeping the league. The Longteng team took the opportunity to sign a broadcast contract with Jiangcheng TV. The Longteng team was responsible for the broadcast personnel.
Labor dispatch costs and equipment rental costs.
After the Longteng team entered the Chinese League One this year, the club and Jiangcheng TV also held discussions about broadcasting. Because it involves broadcasting a season of games, the demand for personnel and production costs are not small, so the price between the two parties has not been reached.
Because Jiangcheng Zall succeeded this year, the broadcast of the game has become the highlight of Jiangcheng TV's cultural and sports channel, and the interest in the Longteng team's game has also plummeted. They have not let up on signal production. Until some time ago, the city leader in charge of publicity in Jiangcheng City
He spread the word: "We are all Jiangcheng's football teams, we can't favor one over the other." Jiangcheng TV was relieved and reduced the production cost by half. Even so, the Longteng team still needs to pay nearly 3oo to Jiangcheng TV every year.
Guaranteed live broadcast of games throughout the season.
Zhang Sheng’s brother Zhang Chen actually helped a lot here. Because Zhang Chen had been in charge of the Longteng Group’s external relations business before and had been advertising for the Longteng Group on Jiangcheng TV Station and major media for a long time, he and Jiangcheng City, who were in charge of this area,
The leader was relatively familiar with it. Hearing that Zhang Sheng was worried about the broadcast of the game, he took the initiative to help Zhang Sheng solve the problem.
Zhang Zhijun was very happy when he heard about the broadcast, especially when Zhang Chen took the initiative to help Zhang Sheng solve the problem: "Zhang Chen, you did a good job in this matter. I am very happy to be able to take the initiative to help my brother solve the problem."
Next, Zhang Zhijun focused on something he rarely mentioned before, which was the issue of the Longteng team's youth training: "Zhang Sheng, I think your attitude is that you want to take the path of youth training to cultivate players yourself. But this path
It’s not easy. It requires a lot of investment but slow results. Have you considered how to speed up the development of this area?”
In fact, Zhang Zhijun had his own intention in asking this question.
Because as early as the end of 2011, the Chinese Football Association issued the "Chinese Football Association Professional League Club Access Conditions and Review Methods" to the 32 clubs in the Chinese Football Association, which stated: Establish a training center for young players and form an elite echelon (
Reserve team [over 18 years old], team under 17 years old [no less than 25 people per team]); relying on the school, actively build echelons of training outlets for each age group from 1o to under 17 years old (i.e. u1o-u17).
The document also said: Clubs that do not meet the requirements of these measures will not be approved for registration and will not be eligible to participate in the league at that level.
But two years have passed, and there are only a handful of clubs that can meet all the above requirements. In fact, not all Chinese League One clubs have their own U17 teams, and there are even fewer clubs that can form echelons for various age groups from 1o to 17 years old.
.Here, some youth teams are still built for tasks such as the City Games, Provincial Games, and National Games, with a strong utilitarian nature. On the one hand, it weakens the basic functions of football youth training, and on the other hand, it allows children to
There are not enough games to play. In other words, even if a youth echelon is formed, the Chinese Football Association and each club still have to think about how to maintain, train, and exercise these teams so that the youth training system can achieve the desired effect.
As for the reserve team league that Zhang Sheng wants to let Ding Huaiyi and other players participate in training, it has been regarded as a "tasteless event" by all parties. The reserve team game is usually scheduled to be held in the morning after the Chinese League One game, not only is it earlier
This affects preparations, and sometimes the players are not even available. It is not uncommon for defenders to play as midfielders and goalkeepers to play as forwards. Since the visiting team usually arranges a noon flight to catch home, some reserve team duels are just perfunctory.
Pass the test. At the same time, the outside world seldom pays attention to and supervises these games, giving each team the opportunity to "be lazy". Some things are even more bizarre. In the reserve team game of a Chinese League One team in the 2o15 season
, a game ended in a hurry after only 8o minutes. Just when the players on both sides were wondering, the referee was told that the referee had to catch the train to leave. There was really no time, so the game was stopped in advance.
Therefore, whether it is from the club’s rigid rules and long-term development or from the accumulated experience of the young player team, it is easy to understand that Zhang Zhijun shows concern for the youth training. His meaning is also very clear, to see if he can directly acquire players from other echelons.
This is a way to strengthen the strength of the Longteng team’s youth training. In fact, Zhang Zhijun’s idea is what most Chinese and Chinese first-division teams are doing now.
Needless to say, Guangzhou Evergrande has spent a lot of money to build its own youth training system by acquiring outstanding young players from various football schools, club echelons, and provincial echelons, and hosting Evergrande football schools. The same is true for other clubs.
R&F acquired Shenzhen Phoenix of the Chinese League One in 2011 and then succeeded. Later, it acquired the 93, 95, 97, 99 teams of the Guangzhou Football Association, etc. At the same time, through the relationship with the former 95 National Youth coach Li Bing, it also poached the 95 National Youth players.
. Then he opened the R&F Football School. The oldest students are in the 99 age group. However, R&F’s general manager said that the advantaged students started from the o3 stage. His statement may not be modest, because 99,oo,o2 (o1 has not been established yet)
) There are no R&F students in the three Guozihao or Guozihao selection teams.
Greenland acquired the Lucky Star 95 echelon after acquiring Shenhua in 2o14. In order to meet the requirements of the Football Association, Greenland formed its own 97 and 99 echelons from players that others had eliminated. The main reason why Greenland did not buy good 97 and 99 echelons is
The reason is that the best youth training talents in Shanghai are concentrated in the hands of Xu Genbao and Lucky Star. After Greenland entered football, Xu Genbao was still the chairman of East Asia, so Greenland could only buy Lucky Star. Greenland did buy Lucky Star 95, but Greenland
He misjudged the situation. He felt that the Shanghai Sports Bureau had local protection and would not allow the echelon to be sold outside Shanghai. Xu Genbao and Shen Xin were both moneyless owners, so the other echelons of Lucky Star would be his own sooner or later, so there was no need to worry.
However, at the end of 2014, SIPG acquired East Asia, not only owning East Asia's 97 echelon, but also acquiring Lucky Star's 97 and 99 echelons, and reaching a strategic cooperation with Lucky Star, which was equivalent to cutting off Greenland's retreat in one fell swoop.
China Fortune Land Development acquired Hebei Zhongji in 2o15 and then succeeded. In order to meet the requirements of the Football Association, China Fortune Land Development acquired the 99th team of the Hebei Football Association and also poached 12 players from the Liaoning Hongyun echelon of the head coach Li Tie. This matter was reported by Liaoning
The team went to the Football Association, and it ended with China returning the favor. China sent assistant coach Zheng Bin to take action, and finally found many good prospects in the 99 age group from Zheng Bin's hometown of Wuhan, including many 99 National Youth players. Finally, they invited Japanese youth players to join the Football Association.
Use training experts to build a youth training system.
Sainty only has the o1 and o3 echelons. Previously, they relied on the Jiangsu Football Association to train players.
Yanbian used to be a team of the Yanbian Sports Bureau, but later transferred the equity to Fude, and still owns the shares, so the Yanbian Football Association team is the echelon of Yanbian Club.
The same situation exists for the Liaoning team. Although the major shareholder is Hongyun, the Liaoning Sports Bureau still has shares. However, the Liaoning Sports Bureau has not had its own youth training for many years. Hongyun actually does not have its own youth training since it bought Dalian.
Yi Teng's 87th echelon, that is, Yang Xu, Yu Han and others, and the subsequent echelons are pieced together. (To be continued.)
