When talking about Chinese players studying abroad, we have to talk about a profession closely related to players studying abroad - football agents.??
When it comes to football agents, the first thing that everyone thinks of is probably the agents who make all the changes in European and South American football and use their tricks to move around.
Among football agents, there are Mendes, who although his business is big, but his reputation is well-known for his character; and Raiola, who is notorious in the football circle. However, in the European football agent's standards and standards
It is obvious to all. However, in China, football agents seem to be very quiet. Of course, this is also related to China's special football environment.
Because there were no so-called agents in the early days of Chinese football. In the early days of professionalization, the Chinese Football Association had to force professional clubs to adopt a delisting transfer system in order to regulate the transfer of domestic players in China.
However, such a delisting system can only solve the transfer of domestic players, so the introduction of foreign players by each club basically relies on football agents as a bridge. Chinese football agents were born under this background.
But what is unbelievable is that it was not until July 28, 2003 that FIFA officially issued agent certificates to Chinese football agents. After 10 years of running the so-called professional league, there were seven qualified agents for the first time.
.As the saying goes: Ten years of brokerage accounts, a handful of confused tears, and everyone is crazy about the Football Association. Who can understand the meaning?
In the past, agents without serious qualifications, transfers and delistings, foreign players and coaches introduced, international players studying abroad, etc. actually drove for ten years without a license.
During the delisting period, the three major transfer turmoils in 1998 and the new transfer turmoil in 1999 slapped the Chinese Football Association in the face again and again, so that delisting became the culprit despised by everyone. Until 2005, delisting
The system was slowly abolished by the Football Association after it reached the point of outrage and resentment, and the problem of talent shortage of professional football agents also surfaced. As of 2006, in China, only those with the "Chinese Football Association Football Agent License"
There were only 9 people (guaranteed 350,000 yuan), and 14 people had the "FIFA Player Agent License" issued by FIFA (guaranteed 200,000 Swiss francs). In that year, only domestic players had transfer needs.
There are nearly hundreds of them. As for the introduction of foreign aid, it is also gradually increasing.
With the surge in demand for football agents in domestic football, a large number of football agency companies have also been established. Due to the irregularity of the market and the imperfection of the law, these companies are just like fish and fish. This is similar to the "eviction of bad money".
Just like "good money", in the football market, the "uninformed" and "irregular" have an almost natural rejection of the "knowledgeable" and "regular". Because the "knowledgeable" are cautious, sometimes they appear to be
They are "timid" and "cannot let go", so they are despised or even given up by relevant leaders with "decision-making power". Many Chinese people do not pay attention to the terms of contracts deep in their minds and believe that those things do not count in the face of power.
So much so that by 2o13, China had a total of 24 "regular football agents" certified and certified by FIFA, but now there are less than ten people who are still "eating this bowl of rice". The famous domestic football agent Xing Jian is now
When being interviewed by a reporter, he said: "Our China is a relationship-based society. It is useless for agents to have information about good players and professional knowledge. They still have to build relationships and find friends. Some simple things become very difficult to do."
It’s complicated, and many people find it quite tiring, so they stop doing it.” On the one hand, there is a shortage of regular agents, on the other hand, there are foreign teachers, and foreign players are constantly coming to China in “groups”. The “unequal treaty” in the Chinese football world is
There are so many of them, and some of them are "weird".
However, as the management of domestic clubs becomes more and more standardized, and after a large number of large and well-regulated companies enter the Chinese football world, the situation has improved to a certain extent.
Zhang Sheng’s understanding of agents begins with his contact with the famous Brazilian Chinese agent Li Yuhong.
Speaking of Li Yuhong, if you are just an ordinary fan, you may not have much impression, but if you are a coach or club official who is really making a living in the Chinese football circle, this person is definitely a hurdle that you cannot get around.
Because he was behind many domestic transfers. Lippi and Conca were introduced to China by him. In the early days of 1998, he successfully resolved the "Mamelo incident" in the Sichuan Quanxing team. Osvaldodo,
Orlandodo, Balistata, Marquez, and Thiago were also introduced by him. Barrios’ initial offer was 1.2 million euros, but because of his face, Evergrande won 8.5 million euros. Later, Barrios sued
Guangzhou Evergrande's affairs were also settled by him.
In addition, the Kirin Football Agency he founded also operated the transfer of Brazilian international Hernanes from Sao Paulo, Brazil to Serie A Lazio for a transfer fee of 2,000 million euros. Later, he operated the transfer of Hernanes from Lazio to Inter Milan.
, it can be seen that his tentacles have extended into the Apennine Peninsula.
Li Yuhong's ancestral home is Tianmen, Hubei Province, but he grew up in Hong Kong. In 1982, he immigrated to Brazil. In Brazil, he relied on the unique Chinese diligence and thrift to keep working hard, and gradually opened his own restaurant.
, car dealers and trading companies.
And growing up in Hong Kong, a place with a strong football atmosphere, he loves football very much. After having a certain financial foundation, he formed his own amateur team and performed well in amateur competitions in San Bernardo City.
, but in the early days, his football agency business mainly focused on transporting young Brazilian players to various clubs. He did not expect to have an interest relationship with Chinese football, because there was no professional league in China at that time.
However, when Zhang Sheng's Magic Water youth team arrived in Brazil, his life trajectory also changed quietly at that time. Li Yuhong, who had often hosted football teams from China before, did not win the first place in the Magic Water youth team.
It was not until the Magic Water youth team returned to China for the first time that he was dissatisfied with the training in Brazil and had a huge conflict with the company responsible for life services. After that, he stepped forward at the right time.
That was also Zhang Sheng's first contact with Li Yuhong. As a native of Hubei Province, Li Yuhong took great care of several Hubei players who were members of the Magic Water Youth Team at that time. Li Yuhong later revealed to Zhang Sheng the details of the Magic Water Youth Team at that time.
So I found out his inside story: "The Magic Water team had a falling out with a local Chinese because they only charged money but left the team members hungry. When Magic Water came to Brazil for the second time, the leaders of the Chinese Football Association specially called me
I called and asked me to take over the food, clothing, housing and transportation of Magic Water in Brazil, and asked me to find a good farm to allow young players to train in isolation. This was rejected by me. It is better to pay training fees to build a farm and let Chinese young players go to Brazilian clubs.
Living and eating with the Brazilian kids, training foot to foot."
But the real business contact with Zhang Sheng can be traced back to the beginning of the year when Costa and the others came to China. When Li Yuhong, who has a keen eye in Brazil, heard that Zhang Sheng was interested in recruiting Costa and the others to establish a player channel, he
Zhang Sheng was contacted immediately.
Because Li Yuhong smelled competition here, and the competition was very strong. Because in recent years, with the steady improvement of the level of China and even China League One, Li Yuhong sent 16 to 23 Brazilian players to domestic games every year from before.
Player operations are slowly moving towards transporting high-quality players. The transfer of Conca is his masterpiece. The high-level player transport agreement between Zhang Sheng and the old Costa is a real threat to his
Development. Another important reason is that Li Yuhong’s players mainly rely on Sao Paulo clubs, while the old Costa has experience in two traditional Brazilian strong teams, Corinthians and Palmeiras, and several Brazilian clubs.
There are more connections on the player side.
Li Yuhong's agency has now begun to move away from the low-level player buying and selling stage. His cooperation with domestic clubs is not only about foreign aid, but also cooperation between clubs, including youth training cooperation, youth training bases and other matters. And so on.
When the Brazilian native Costa, who had a deeper relationship with him, showed up, the first person he found was Zhang Sheng, because after all, Zhang Sheng was the key figure for Costa's cooperation in China.
Faced with this matter, Zhang Sheng did not dare to neglect. He quickly contacted the old Costa to discuss the matter together. After all, if the two companies engaged in vicious competition, he would be the one who would suffer. The old Costa was also aware of this problem and added
The performance of foreign aid Danilo Gabriel, who transferred to Tianjin TEDA last year, was well received by the TEDA club. The old Costa, who was ready to make a big move, also contacted Li Yuhong. Costa and his son and Li Yuhong made a special trip to China.
After the interview, everyone's final decision was to establish a joint venture agency, with three companies each holding one-third of the shares, and then work together on the transfer of South American players (only in South America). Everyone agreed on the transfer of their respective players.
Share ratio. It can be said that this is a win-win strategy. And the name of this company is Wuzhou Cultural Communication Co., Ltd., which represents the ambitious goal in the future.
The establishment of this company received strong support from Zhang Zhijun, because Longteng Group, which is bent on building and expanding the sports industry, has long wanted to move away from just owning football clubs.
After the establishment of the agency, Li Yuhong stayed in Jiangcheng and carefully observed the size and players of Longteng Club. He was already very professional and salivated when he saw these young players of Longteng Club. He knew these players well as he knew Chinese football very well.
It is a great asset for Chinese football, which lacks good players.
At the same time, Li Yuhong also gave Zhang Sheng a lot of experience in youth training. For example, under his advice, Zhang Sheng began to expand the selection points of Longteng Football School and prepared branch branches of Longteng Football School in many cities in Hubei Province.
Then they blindly expanded the scale of Jiangcheng Longteng Football School. Their branch opened in Tianmen City, and Li Yuhong also invested 1ooRmB as sponsorship fee, and also promised to help introduce high-level youth training coaches from Brazil. Of course, the scale of these branches is
It is much smaller, but it has been of great help to Longteng Group in acquiring land in these cities. (To be continued.)
