In fact, in Zhang Sheng's view, there are many reasons for Jack Ma's acquisition of Guangzhou Evergrande.
The first thing should be Jack Ma's layout of Alibaba's industry. Jack Ma's investment in Guangzhou Evergrande Group instead of Zhejiang Greentown is because compared to the Yangtze River Delta, Jack Ma's strength in the Pearl River Delta is relatively weak, and Alibaba Group's strength in the Pearl River Delta and other places
Ma Huateng's competitive strength is far inferior to that of his competitor Tencent. Jack Ma used 1.2 billion to acquire 50% of the equity of Evergrande Football Club, which has become popular all over the country. This will undoubtedly add fuel to his future competition with Tencent Ma Huateng in the Pearl River Delta.
A very important bargaining chip. I believe that after Alibaba invests in Evergrande, it will have a great impact on Ma Huateng in the Pearl River Delta. At the same time, its influence in other places cannot be underestimated.
The second is Alibaba’s marketing campaign to capitalize on the World Cup. The timing of Jack Ma and Alibaba’s investment in Evergrande is quite eye-catching. It was just before the 2014 World Cup, when fans around the world paid the most attention to the football industry.
During this time, Jack Ma's acquisition of 50% of the shares of Evergrande Club will naturally attract huge attention, not only domestic attention, but also the attention of global news media and fans around the world. And Alibaba has just acquired Guangzhou
The day before, Evergrande Club was confirmed by the media that it would be listed on August 8, with the stock code "BaBa". The next day, it announced the acquisition of 50% of Evergrande's shares, which also made people involuntarily connect the two.
Jack Ma and Alibaba spent 1.2 billion yuan on World Cup marketing for their upcoming listing in the United States.
Of course, 1.2 billion is not a small number, and this possibility is unlikely. However, Alibaba’s choice to complete such a blockbuster transaction at this node is still very conducive to media reports and user dissemination, whether it is for brand promotion or the upcoming launch.
I believe the listing road show will be a lot more exciting.
Finally, it may be that Jack Ma is optimistic about the Chinese football market and may want to bring the football industry into the Internet. Based on Alibaba’s absolute advantage in the e-commerce industry, the most common points of integration with offline industries such as football are online ticketing and various
Online sales of football industry derivatives, etc. However, judging from the fact that Jack Ma later became Alibaba Entertainment, Alibaba Pictures, and Alibaba Health, investing in Guangzhou Evergrande can be regarded as the beginning of Jack Ma’s investment in China’s cultural and sports industries.
Therefore, in business, one must invest in the most valuable things. This is also Jack Ma's counterattack to Song Weiping's words, "Jack Ma, don't touch football, you don't understand."
The cultural and sports industry is an industry that produces "happiness". Jack Ma made a pun: "There is no doubt that people who come to play football come to play for fun, not for money, so 51% and 49% are related.
Everyone has fun and doesn’t care who has more and who has less. I originally thought that Xu would put up 51% for him and 49% for me, but it turned out that he put up 5o% versus 5o%. I understood immediately, Xu
Always really into football.”
Obviously 50% of the gameplay is happier than 49% of the gameplay.
It should be said that the biggest pressure on the marriage between Evergrande and Alibaba is the domestic football clubs.
Compared with football clubs like Zhang Sheng, which exist as a family business, Guangzhou Evergrande appears to be more professional. At the same time, Guangzhou Evergrande is far better than Longteng Club in terms of business development. It is obvious that Alibaba chooses Guangzhou Evergrande.
As the fastest-growing club in China in recent years, Longteng Club is not as influential as Guangzhou Evergrande. Although the Longteng team currently occupies the first place in the Chinese League, from Ma Yun's perspective, Guangzhou Evergrande
Da Geng has investment value.
After Jack Ma invests in Guangzhou Evergrande this time, it will obviously become more powerful. Alibaba's strong financial strength will allow Guangzhou Evergrande to introduce better players, hire better coaches, and have more youth training.
As the largest competitor, the Longteng team is obviously under the greatest pressure.
Regarding Ma Yun's investment, Zhang Sheng held the attitude of "let him be strong if he is strong." Because football is not a sport that can only be done well if you have money. Wang Jianlin spent such a large sum of money to hire Camacho.
In the end, it was not because of the unpaid salary that he filed a complaint with FIFA, which caused a lot of confusion.
As long as you stick to your own path and receive help from the system, it’s hard to say who will be the biggest beneficiary of China Football Exhibition in the future.
As Zhang Sheng expected, after Alibaba invested in Evergrande, scandals about Evergrande's player sales started flying everywhere.
However, the news that Guangzhou Evergrande’s players were being purchased first came out.
As the striker of Evergrande this season, Elkson was involved in this scandal. First, Elkson’s former Italian agent Pietro Tranquilli not only praised Elkson as the replica of former Inter Milan star Pandev
, and bluntly stated that the Brazilian striker is worth 1,000,000 to 1,200,000 euros.
Then Di Marzio, a well-known Italian transfer expert, revealed that Naples and Inter Milan were both interested in Elkeson. Finally, Erkeson's Brazilian agent admitted the matter in an interview with Brazilian media.
But in the end, the transfer fee of US$2,000 offered by Guangzhou Evergrande left the two poor B teams in Serie A without news. Few teams were willing to pay such a sky-high transfer fee for this player who played in China.
Coupled with the ups and downs of the team's status this season, and even the position in the league table has not been maintained, it will obviously be even more difficult for Xu Jiayin and Lippi to give up Elkeson at this time.
Zhang Sheng also knows that Guangzhou Evergrande will only strengthen and not weaken its own strength at this time, and historically Elkeson did not leave Evergrande.
Soon after, the media began to hype Guangzhou Evergrande's pursuit of Eto'o. This top striker who has played for Real Madrid, Barcelona, Inter Milan and Chelsea has no shortage of targets, and in this World Cup warm-up match
He also performed very well, but as a reborn person, Zhang Sheng knew that this news was completely unreliable, and as expected, the scandal ended in silence.
Zhang Sheng knew that Evergrande's current transfer was completely based on Lippi's request, and Lippi was interested in Gilardino, a player under his son Lippi Jr.
Gilardino was once considered by the Italian football community to have "Vieri's body and Inzaghi's sense of smell", and he once played for AC Milan at its peak. When he transferred to Milan in 2005, his worth was as high as 24oo.
Euro scored 17 goals in the league in his first season in Milan, representing Milan and winning a Champions League (2oo6-o7), a European Cup (2oo7) and a Club World Cup (2oo7), and
As a regular player for the Italian national team, he also won the World Cup in Germany with the Italian team in 2006.
But that was also his highest level. After 2006, his form began to decline, and he was sold to Fiorentina by AC Milan. Since then, he has been playing in small clubs in Serie A. It is natural for him to participate in this World Cup.
was unsuccessful.
However, as Lippi's favorite player, it is natural for Guangzhou Evergrande to choose him. Although there was news that Gilardino was going to play in the American Major League, Zhang Sheng knew that this was just for him.
It's just a price move, and he will eventually come to Guangzhou Evergrande.
In order to make room for Gilardino as a foreign player, Muric will definitely leave the team.
Since the beginning of this season, Muric's status has been ups and downs due to injuries, and his long-term playing experience in Guangzhou Evergrande has also worn off his freshness. At the beginning of the season, it was reported that Muric wanted to transfer and leave Guangzhou Evergrande.
News, but as a meritorious player who helped Guangzhou Evergrande go all the way, win the championship, and win the AFC Champions League, Guangzhou Evergrande will not let go easily.
Muric indeed said this in an interview with reporters after leaving Evergrande: "Alsad approached me twice to discuss transfers. At first, Evergrande rejected the other party's offer and was interested in renewing my contract. However,
When Al Sadd made its second offer, I expressed to Evergrande my desire to leave the team to seek a new challenge, and Evergrande also respected my decision and eventually let me transfer and leave."
In fact, in Zhang Sheng's view, this was a very successful transfer. When Evergrande introduced Muric, it only spent 350 US dollars. He successively won the best player in the Chinese League in 2o11, the top scorer in the Chinese League in 2o11, and the top scorer in the Chinese League in 2o13.
The best player in the AFC Champions League, the top scorer in the AFC Champions League in 2013, the best foreign aid in the AFC in 2013 and many other honors. Muriqi also broke and created a series of football records: Guangzhou team has the highest score in official games in history.
The player with the most goals, the player with the most goals in the AFC Champions League on behalf of the Chinese team, the best player and top scorer in the AFC Champions League in Chinese football, the best foreign player in the AFC, the player with the most goals in the AFC Champions League in a single season,
A player who has won three AFC annual awards and so many other honors is then sold for $800. It is really a bargain. Moreover, Muric's condition obviously declined sharply after that. Zhang Sheng remembered that when he was reborn,
Muric had no ball to play for a while.
Of course, Evergrande did not stop exploiting domestic international players when buying and selling foreign players. Just a few days after Alibaba invested in Guangzhou Evergrande, they bought Yu Han and Li Xuepeng in a package of 48oo. In fact, the price of the two of them can be
It sold for a higher price, but unfortunately Dalian Albin is now short of money and owed wages, so he had to sell it in tears.
There is a reason why Guangzhou Evergrande bought these two people, and that is because they failed to poach the Dragons.
After the intermission period began, the Longteng team defeated Guangzhou Evergrande and stood first in the Chinese League. Guangzhou Evergrande, whose bottom line is that if they don't win the Chinese League, they will be completely defeated. Their first goal is to target the Longteng team. They see that
Several players who were selected for the national team in the Longteng team, and once made an offer for Mahrez, but Zhang Sheng rejected them all, and after Zhang Sheng sold Mahrez and Kante, it was definitely
They will not sell people to weaken their own strength, and the Longteng team does not have any financial difficulties, so Guangzhou Evergrande's poaching will naturally fail.
In addition to the turmoil in the transfer market, each team in China has also begun its own training camp during the intermission period. Compared with the wave of going abroad at the beginning of the season, basically all teams have stayed in China during this intermission period.
For training, teams with relatively poor results such as Shanghai Shenxin, Liaoning Hongyun and other teams started training early after a week's rest. Teams such as Beijing Guoan and other teams with acceptable results also started training in late June.
training.
Because the Longteng team had major personnel adjustments during the break, the training session also started very early, in mid-June. Ben Alpha and Roque Gil came one after another after the team started training.
When the team arrived, they started to meet up.
Compared to the low-key Rock Gill, Ben Alpha came with his head held high. Zhang Sheng frowned the first time he saw him because his figure was obviously blessed.
On the first day Ben Arfa entered the team, Zhang Sheng began to beat him: "Don't tell me that the physical fitness of excellent European players is like yours. I have coached in Germany, even in the German regional leagues
All the players are in better shape than you. If you think that you can play at a good level by just coming here and playing casually, I don't mind doing what you did at Newcastle and continuing to stay in the reserve team until I am satisfied."
Before Ben Arfa came, he really looked down on the level of the Chinese League. He obviously didn't believe Zhang Sheng's words: "I think based on the level of Chinese football, I will definitely be the best after I come."
Zhang Sheng sneered and said: "Are you sure? Let's have a confrontation within the team and let you see what the level of Chinese football is like."
Seeing that Ben Arfa still wanted to argue, Zhang Sheng raised his hand to stop him and said: "I will not arrange a bunch of substitute players for you to cooperate with you. I will divide our first team lineup into two halves and place them on both sides."
, if you have any doubts, you can check our previous usual lineup after the game."
Ben Alpha could tell after just thinking about it. He would know if the teammate who was cooperating with him was a player in the lineup. As the head coach, Zhang Sheng would not use such clumsy means to treat himself. What made him even more angry was that Zhang Sheng
The look on his face, the sneer on his face, made him, a player from England, which has the highest level and the most fierce competition in the world, very unhappy. When did it become the turn of coaches from such a low-level and backward league to look down on English stars?
Even though Ben Alpha knew that Zhang Sheng's expression had the meaning of stimulating generals, it was still unacceptable. A sentence came to his mind: "Mortal, you know nothing about power."
Faced with this situation, Ben Alpha agreed without any objection, and he said with a look of disdain: "There is no need to deliberately arrange a main force for me, even if I am given a substitute lineup, I can beat the opponent."
