Rexos is very happy that Xu Mingyu, the main player of Sporting Lisbon's B team, can be transferred here, and his asking price is not high.
When Xu Mingyu transferred to Sporting Lisbon, his transfer value was only one million euros, and the terms of the second transfer were only 25%. Therefore, he could barely be the main force in Sporting Lisbon's B team and it was not worth the transfer price.
will be too high.
Finally, through matchmaking by the agent team and bargaining between the two teams, Xu Mingyu's worth was positioned at 1.5 million euros.
After using Xu Mingyu for more than two years, Sporting Lisbon has received an increase of 500,000 euros. It should be said that this move is not a loss. Of course, the Longteng Club can get 375,000 euros of it, which is better than nothing.
It was just that when Xu Mingyu and Rexos were discussing personal treatment, Xu Mingyu's father spoke loudly many times, causing the negotiation to almost reach a deadlock. In the end, Zhang Sheng got through Xu Mingyu's work and let the agent team negotiate a suitable price.
After the discussion, Xu Mingyu's father, who had no final decision-making power, was finally put aside.
Zhang Sheng’s purpose is very clear. The main thing is to be able to play football in Europe, and the salary can ensure a living. After all, Xu Mingyu is still young. With his potential value of 93, if he can fully realize it, he will find a higher position by then.
In a league with a higher level, wages will definitely increase.
This is also the reason why Xu Mingyu is willing to listen to Zhang Sheng's advice. After all, he still wants to play in Europe.
Zhang Sheng also knows that this should be the last time he helps Xu Mingyu make a decision. His contract with the Longteng Club's agent team will expire next year. If his guess is correct, he will be soft-hearted and will not have many opinions by then.
Xu Mingyu will definitely terminate the contract under his father's instigation.
But that is a matter for the future. Zhang Sheng only hopes that Xu Mingyu can stick to his ideals and keep fighting all the way.
While Zhang Sheng was still lamenting about Xu Mingyu's future, the club's financial department was smiling.
This time Longteng Club sold Ivo and McGowan, and received a share from the transfer of Li Yun, Qin Minghao and Xu Mingyu, earning a total of more than 13 million euros.
If it were in history, Longteng Club would have to pay travel expenses to the Chinese Football Association and the Hubei Football Association.
Because in the previous Chinese Football Association player identity and transfer management regulations, when a player transfers a transfer fee, the original club should pay a transfer management fee of 5% of the total transfer fee to the Chinese Football Association and the original association respectively. In order to avoid transfer management
Clubs that conceal the actual amount of the transfer fee shall pay double 5% of the evaded amount to the Chinese Football Association and the original association respectively.
This is also the reason why there were yin and yang contracts like Liu Jian in the past, because no one wanted to work hard to train a player only to lose 10% of the money when he sold it.
It can be said that this is an extremely overbearing fee regulation for feather plucking. The Chinese Football Association and local football associations can enjoy the inflow of large sums of money without doing anything.
But things have changed now. At last year's Football Association reform meeting, due to the endless yin-yang contracts and the prevalence of dirty PY transactions in the country, this rule that has been criticized by everyone was abolished.
I have to thank Comrade Gao Chao, the general manager of Beijing Guoan, for proposing this bill in 2013 and insisting on communicating with the Football Association. It was finally passed at the end of 2014, one year earlier than in history.
This year, it can be considered a good thing that Beijing Guoan has done for Chinese football.
Now Longteng Club has received all the income, and with the Hubei Provincial Government's preferential tax policy for Longteng Club, this money was quickly invested in the construction of Longteng Club's football field, which means that Longteng Club is still losing money.
In addition to normal taxes (such as contract tax, etc.), you don't have to pay a penny more in taxes at all, which is really a huge profit.
At the same time, there is another thing that makes Zhang Sheng happy, that is, Shi Zhiqiang, who has just joined the club, started planning his first big move when he first joined the company - looking for sponsors.
The previous sponsor of Longteng Club has always been Longteng Group itself, which means that every year Longteng Group changes its direction and invests money in the club.
During the Chinese League One, Longteng Group’s annual sponsorship fee for Longteng Club’s jersey advertisement was 30 million RMB. By the time of the Chinese Super League, the price had become 50 million RMB. At the beginning of this season,
Although Longteng Group has some financial problems, the advertising and sponsorship costs for external publicity have increased to 70 million yuan.
In addition, most of the advertisements for the Longteng Club come from some partners that the Longteng Group helped find. The prices offered by these sponsors are not too high, with a total of less than 50 million.
After Shi Zhiqiang came to the club, he immediately questioned Longteng Group's complete buyout of Longteng Club's sponsorship. He believed that Longteng Group could make good use of Longteng Club's advertising platform, but the club must have its own main sponsor.
Putting your eggs in one basket is the safest thing to do.
Shi Zhiqiang introduced some details about sponsorship at the club’s meeting: “For today’s football clubs, sponsorship fees have always been the club’s main source of income. For example, the most expensive club for chest advertising is Manchester United, and their sponsorship
The annual fee for Shangqiu is 35 million euros. The two La Liga super giants, Barcelona's chest advertisement is 31.5 million euros, Real Madrid's Emirates Airline is 30 million euros, the same price as Bayern's chest advertisement Deutsche Telekom. Chelsea's 16 million
In euros, Juventus’ price is 15.5 million euros, AC Milan and Inter Milan are 12.5 million euros.”
"These clubs sound really impressive, but when it comes down to it, their sponsorship fees are not a fantasy for us. You must know that the sponsorship fee for Guangzhou Evergrande's chest advertisement at the beginning of the year broke the Chinese Super League's
Recorded." Shi Zhiqiang turned the conversation to China.
Guangzhou Evergrande mentioned by Shi Zhiqiang is indeed the club with the best commercial operations in China. Their total advertising revenue in 2013 was 270 million yuan, and in 2014 it was 220 million yuan.
The 220 million yuan for the 2014 season included Dongfeng Nissan's chest advertising contract at the beginning of that year. This sponsorship contract of 110 million yuan per year, including 80 million in cash, attracted the attention of fans and media across the country.
In other words, in addition to the Evergrande Group's own sponsorship, nearly half of Guangzhou Evergrande's sponsorship fees come from another main sponsor.
High-priced sponsorships leave a foundation.
"You can calculate that the 110 million yuan from Guangzhou Evergrande is actually about the same as the 12.5 million euros sponsored by Inter Milan and AC Milan. But think about the economic situation in Italy and how big the Italian economy is.
Looking at China's economic situation and China's economic size, we should not feel happy, but feel ashamed." Shi Zhiqiang's words shocked everyone in the club. After all, no one had seen this from this perspective.
Think about this problem.
"So, what a vast market we are facing now, and what a promising industry." Shi Zhiqiang's words made everyone very excited, but he said wisely, "But I also know that haste makes waste.
Da, the current domestic football industry is far less mature than that in Europe. Our goals must be high, but our steps must be steady. Now my first stage goal is to catch up with Guangzhou Evergrande."
After Shi Zhiqiang made his bold statement at the meeting, he began his first step in domestic business promotion.
First, he sorted out the relationships with several of the team's existing sponsors, began negotiating contract renewals with them, and began developing new sponsors.
As the most popular team in the Chinese Super League, it should be said that several companies that have previously invested in advertising to the Longteng Club have made a lot of money. The Longteng team, which frequently appears in China and even Asia, makes their sponsorship contract of only a few million dollars an absolute bargain.
Value for money.
According to Shi Zhiqiang’s words: “Wanamaker, the father of department stores, a business wizard, and the father of commercial marketing, once said that 50% of advertising expenses have always been wasted, but we don’t know where it is wasted.
The current situation is that these companies have achieved results by investing in advertising with us, which proves that the advertising money they spent on us is effective. Then my job is to make those sponsors understand that their best choice is to continue to invest in our club.
The more you spend on advertising, the greater the benefits you will get.”
Soon Shi Zhiqiang helped Longteng Club find a new sponsor, which was Xiaomi Technology Co., Ltd. founded by Lei Jun, an IT tycoon from Hubei Province.
Shi Zhiqiang took the initiative to find the Hubei Provincial Government and asked them to match up. In the end, Xiaomi became the designated communication equipment partner of Longteng Club at a price of 10 million per year.
Shi Zhiqiang's operation was very subtle. In fact, he could have gone to find Xiaomi himself, but through the government's relationship, he not only gave the government political achievements, but also gave Xiaomi face, and won over both parties at the same time.
This fully demonstrated his previous advantage of being good at cooperating with the government. Even Zhang Zhijun said that Shi Zhiqiang was a good person when chatting with Zhang Sheng at home.
The Longteng team, which has made great efforts in commercial development, has gone very smoothly, but on the competitive level, they have encountered a big enemy, because the opponent in the next round is Shanghai SIPG, which is also the focus of this round of the Chinese Super League.
Just the day before the game, Shanghai SIPG broke big news. That is, Shanghai SIPG officially announced on its official Weibo account that it had signed a contract with Ghanaian foreign aid Asamoah Gian. The transfer fee was as high as 12 million.
Euros, and according to disclosures by African media ENCA, Ghana Football Network, etc., Ji'an is likely to become the first "Mr. Double Ten Million Euros" in the history of the Chinese Super League with a transfer fee and annual salary exceeding 10 million euros. This is also the highest salary in the history of the Chinese Super League.
.
Of course, Ji'an's resume is indeed staggering.
The 29-year-old is the captain of the Ghana national team. He has participated in three World Cups in 2006, 2010 and 2014. He is the African player with the most goals in the finals. He has played 92 times for Ghana and scored 48 goals. He has played in Serie A and the Premier League.
Excellent performance. After moving to the UAE giant Al Ain, Ji'an won the UAE League Golden Boot for three consecutive years. In the 2012 AFC Champions League, he scored 12 goals in 12 games and won the Golden Boot. He was named the best foreign player in Asia that year.
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Such players who are both capable and familiar with Asian football are indeed the foreign players that Shanghai SIPG urgently needs.
Of course, with this transfer from Ji'an, Shanghai SIPG may not have the intention to compete with Shanghai Bund's city rival Shanghai Shenhua. The other party has successively purchased two foreign players who are both capable and famous. As Shanghai SIPG strives to become the boss of Shanghai Bund football,
How could Shanghai SIPG not make any big moves?
Zhang Sheng doesn't agree too much with this kind of transfer. It's right to spend a lot of money to hire foreign players, but you have to be cautious. If it's just for the sensational effect, it's not worth it.
It is normal for a player like Gian to have a high annual salary, but he is definitely not as high as ranking eighth in the world, because his annual salary is actually higher than that of the world's top players such as Neymar, Suarez, Bale, Aguero, and Yaya Toure.
All high.
Shanghai SIPG's purchase of players at such a premium has set a bad start for the Chinese Super League. In the future, when Chinese Super League teams buy players, Ji'an is likely to become a benchmark. Spain's famous football "tabloid" "Marca"
"When commenting on this transfer, they all thought that "the world is crazy."
However, I have to say that announcing the huge sum of money to sign such a strong reinforcement just before the game against the Dragons was a huge boost to the morale of the Shanghai SIPG players.
At the same time, the Longteng team has encountered a problem, that is, many players are currently suspended due to accumulation of yellow cards.
In an interview before the game, Eriksson remained humble and low-key, but could not conceal his ambition: "In my opinion, the Dragons are the best team in China at the moment, and Evergrande also has great advantages.
But now Guoan and Luneng are also very strong, which is a good thing for Chinese football. Of course, we are also lucky to be one of the competitors. Our goal this year is to enter the AFC Champions League and make SIPG the best in China in the next three or four years.
team."
Zhang Sheng also responded positively: "Having more competitive teams is of positive significance to the Chinese Super League. We will go all out for this game."
Zhang Sheng was indeed telling the truth. In this game, he fielded the strongest starting lineup available.
As the team with the highest average ball possession rate per game so far this season, Longteng's players have always been violated more by others and received fewer cards themselves. Therefore, the Longteng team's lineup has always been very tidy compared to its opponents.
Other teams have had a large number of players accumulate yellow cards and be suspended as early as the 14th or 5th round.
However, in a high-confrontation game like football, no matter how strong the team is, yellow cards are inevitable. Therefore, in the 18th round of the game, the Longteng team also faced a large-scale yellow card suspension dilemma.
