Of course, judging from the price of broadcast fees alone, it is very far away for the Chinese Super League to catch up with the fifth-place Ligue 1.
According to the quotation method of this Sports Olympic power project, the fund allocation of 10 billion for the five years is 1.5 billion in the first year, 2 billion in the middle three years, and 2.5 billion in the last year. Even based on the price of 2.5 billion in 2020
, there is also a certain distance from the fifth-place Ligue 1.
Among the five major leagues, the Premier League has sold local broadcast rights for 5.136 billion pounds, approximately 6.9 billion euros, in the next three years, with an average of 2.247 billion euros per season, far ahead of other leagues. This is the highest historical record for football league copyright fees.
Equivalent to 10 times that of the Chinese Super League.
La Liga, ranked second, currently has a total transaction price of approximately 800 million euros per season, which also includes 1/4 of overseas broadcast revenue (the Chinese Super League’s overseas copyright fees are less than US$500,000), which is approximately 5.6 billion yuan, equivalent to the Chinese Super League.
3.5 times that of the league. At this time, La Liga teams are negotiating separately with TV companies. Starting from the 2016/17 season, La Liga may implement collective sales. It is expected that the total revenue will reach 1 billion euros, of which overseas copyrights will double to reach 400 million.
Euro. This will be equivalent to 4.4 times of the Chinese Super League.
Next ranking 3-5 are Serie A, Bundesliga and Ligue 1.
Serie A’s broadcast revenue per season is 915 million euros. This contract has been signed until 2018, which is equivalent to four times that of the Chinese Super League. The Bundesliga and Bundesliga 2 are sold as a package. They signed a contract with Sky TV in Germany in 2012
A four-year contract of 485.7 million euros per year is equivalent to 2.12 times that of the Chinese Super League. It does not seem to be a big difference, but considering that this contract was signed in 2012, it may be significantly increased to 1 billion euros per year after the 2015-2016 season.
, will be much higher than the Chinese Super League. The Ligue 1 can obtain 607 million euros in copyright fees for each season from 2012 to 2016, which is 2.68 times that of the Chinese Super League. It will increase to 748 million euros from 2016 to 2020, and from 2018 to 2024
It can also harvest 80 million euros in overseas copyright income.
It can be seen that although the average annual copyright fee of the Chinese Super League will reach 2 billion yuan from next year, there is still a large gap compared with the five major European leagues.
However, excluding the five major leagues with long histories and mature commercial development, the price of the Chinese Super League is still very astonishing.
For example, the copyright fee of the Japanese J-League, which has always been ranked first in Asia, this year is about 5 billion yen, or about 250 million yuan, while the average annual copyright fee of the Chinese Super League will soar to 2 billion yuan from next year.
The league's copyright fee is only one-eighth of that of the Chinese Super League, which is nothing compared to the Chinese Super League.
And after the vertical comparison, and then the horizontal comparison, according to the quotation of Sports Olympic Power, the copyright of the Chinese Super League next year is about 220 million euros. Although this is less than one-third of the lowest Ligue 1, the growth rate is still
It's jaw-dropping.
You must know that in 2012, CCTV bought out the broadcast rights of the Chinese Super League for a "cabbage price" of 7.3 million. It was not until the end of the cooperation between the Chinese Super League and CCTV last year that the copyright fee was raised to 80 million. However, compared with the average price of 2 billion per year in the future,
, the Chinese Super League’s copyright fees have still skyrocketed many times.
If Chinese football can continue to develop at the current good momentum, the Chinese Super League's exposure and viewing value will further increase, and once the Chinese national team can break out again and enter the World Cup finals, it is very likely that the price will increase greatly.
When the price came out, a reporter interviewed the CEO of one of the clubs participating in the meeting. As soon as the two met, the first action the CEO made was to make a "ten" with two fingers, and then he said ecstatically Said: "I won't even think of beating him to death. Kneel down, kneel down."
Ma Chengquan, chairman of the Chinese Super League who was also shocked, also excitedly told reporters: "To be honest, before seeing each other's bids, we predicted that the highest result of our competition would be 600 million yuan per year. When the 'average annual price is 2 billion yuan' When the price came out, it was beyond everyone’s expectations and everyone was very excited.”
Of course, the happiest people are the actual owners of each club.
The boss of a club in the relegation zone said: "Hurry up and tell the head coach and all the players that as long as they stay in relegation, life will be better next year. In addition, for the most critical games later, it will be no problem to increase the bonus to 10 million, as long as we stay level, next year’s share will be enough to support the team.”
It can be said that this extremely high price sale of copyright fees will be a great benefit to those relegation teams and mid-tier teams, because this huge Chinese Super League copyright pie that fell from the sky will first break the interest pattern of small and medium-sized clubs.
The clues can be seen from the investment of various clubs this season. This season, a total of six Chinese Super League teams have budgets that have reached or even exceeded 500 million yuan. However, there are still some clubs that have invested less than 100 million yuan, or even Just between 50 million and 75 million.
Let’s carefully calculate the revenue of the Chinese Super League. Next season’s Chinese Super League copyright is 1.5 billion yuan, the total cost of Chinese Super League sponsors is about 400 million yuan, and the total revenue of the Chinese Super League company is 1.9 billion yuan. Subtract various operating costs and Chinese Super League referees. After the players’ fees, there will be 1.7 billion left. Of this 1.7 billion, the Chinese Football Association will take 10%, and the 16 clubs will each share 5.6%. This also means that the dividends of the 16 Chinese Super League clubs will be 90 million or more. many.
Going further back, the annual share can even exceed 200 million. For those small and medium-sized clubs, this number not only means that the team can invest heavily, but also it is very easy to make profits.
For example, the old team Liaoning Hongyun currently invests about 50 million yuan per year. If they stay in the Chinese Super League next year, they will receive a dividend of 90 million yuan and the club's advertising investment will also have a certain amount of income, even if you ignore the tickets and government policies. With the support of all parties, their profits next year can reach 60 million or more. Similar situations will also occur with teams such as Hangzhou Greentown and Changchun Yatai. In the next five years, these small and medium-sized clubs will no longer rely on the group to provide the club with support. "Blood transfusion" can even have greater development.
Chinese Super League clubs are likely to become a hotbed of huge profits.
Even for those clubs that invest between 100 million and 250 million yuan each year, the dividends from the Chinese Super League will reduce a lot of pressure on the group's investment. This situation has indeed overturned the interest pattern since professionalization.
For example, a league champion like Longteng Club has only invested a little over 100 million this season. This is due to the team's good performance and a lot of bonuses. If you include the income from selling players, the club actually makes a lot of money.
many.
Of course, such a huge attraction will attract more companies and people interested in football to come.
In order to keep their seats in the Chinese Super League, teams in the relegation zone will increase their investment, and teams in the Chinese League One will go crazy for places in the Chinese Super League. At the same time, the Chinese Football Association will have stricter requirements for "Chinese Super League licenses."
The software, hardware and echelon construction of each club will become more professional, and the clubs will have more funds to invest in echelon coaches and team construction. The quality of youth training in the professional sequence will be improved, stadium conditions will be taken seriously, and fans will be present.
Watching will be more comfortable, and the level of broadcasting will be greatly improved.
While he is excited about this contract, which will greatly promote the Chinese Super League, Zhang Sheng is also worried. He does not want this contract to become another Love Fox incident.
In fact, if Zhang Sheng traveled back a few years later, his worries might actually come true.
In real history, due to the unsatisfactory performance of the national team and all echelons, coupled with personnel changes within the Chinese Football Association, the Football Association has implemented many unexpected new policies for the Chinese Super League. If the number of foreign players on the field has become three
It only squeezed out the Asian and foreign groups, which are not too important, and was scolded by the Korean Football Association: "There are many Asian hooligans in the Chinese Football Association." Then the U23's continuous heavyweight "training" policy is to let
Many teams were caught off guard.
For this reason, Sports Olympic Dynamics is also negotiating with the Football Association, hoping to change the copyright from 8 billion in 5 years to 8 billion in 10 years.
At that time, iFox paid 6 million Euros to sponsor the Chinese Super League, but only paid 10%, and the 600,000 euros did not enter the account of the Chinese Football Association at all, but fell into the hands of an intermediary, and the Chinese Super League also lost 56 million.
RMB, although the lawsuit was later won, the Chinese Super League did not receive 1 penny.
If Sports Olympic Dynamics really gives up the copyright payment of the Chinese Super League midway according to the relevant contents of the contract, it will be a huge trauma to the Chinese Super League.
Similar examples are not only found in China, but also in the Bundesliga.
In 2000, Germany's Kirch Media bought the broadcasting rights for the 2000-2004 Bundesliga and Bundesliga 2 at a high price of 350 million euros per season. At that time, the local broadcasting revenue of the Bundesliga was comparable to that of the Premier League.
, the gap between Serie A (500 million euros/season) is not big. As a result, in 2002, the Kirsch Group went bankrupt and the Bundesliga suffered an unprecedented economic crisis.
This has made those small and medium-sized clubs that rely on broadcasting revenue to maintain operations have become financially difficult and even on the verge of bankruptcy. The most typical example is that Dortmund, who bought players with loans, can only sell people to repay the loans. A large number of stars have been lost, and the Bundesliga has lost its competitive level.
The commercial value has hit rock bottom.
At the same time, the level of the German national team has also dropped to an embarrassing level.
Later, although Deutsche Telekom and other companies helped put out the fire, the Bundesliga has never returned to its original peak. Now their copyrights are less than one-third of the Premier League. As the giant of the Bundesliga, Bayern Munich’s annual copyright dividends are not even
Last place in the Premier League comes much more.
Next, a large number of stars from the Bundesliga left for the Premier League. Although many people in Germany said that the departure of these stars gave players from youth training opportunities to practice, it is an irrefutable fact that the influence and competitiveness of the Bundesliga continue to decline.
The Bundesliga has such a strong foundation that it cannot withstand such a toss. The weak foundation of Chinese football has been ravaged by "fake gambling" in the past. Once it falls apart again, Chinese football may not be able to recover again.
After worrying about it, Zhang Sheng quickly put this idea out of his mind. No matter how the external environment changes, he can contribute more and create more opportunities for Chinese football.
This blockbuster news is an excellent cover for Guangzhou Evergrande’s news of high bonuses. Under the sky-high copyright fees, Guangzhou Evergrande’s bonuses seem to be nothing. Some media even analyzed
Well, once Guangzhou Evergrande wins the AFC Champions League, it is very likely that the income will be much more than the 50 million this time.
However, as Zhang Sheng said, things on the court still have to be decided by the players and coaches. The Longteng team has its foundation. Alpha is unable to play due to injury, and Guangzhou Evergrande still has a big hidden danger - they have as many as 9 players.
They all have yellow cards on their bodies. Although Guangzhou Evergrande plays host first and then guest in this game. In this home game, the referee will be relatively biased towards them. However, the danger is still very obvious. Once multiple people receive cards, a large area of stops will be stopped.
The game is coming.
Guangzhou Evergrande head coach Luiz Felipe Scolari seemed unfazed: "I have nothing to worry about. I have a good team. If a player knows he has a yellow card, he knows he may get the next one."
Yellow card, they will play the game normally."
But Zhang Sheng doesn't see it that way. The current Guangzhou Evergrande is completely different from the Guangzhou Evergrande in history. At that time, they still had hope for the league championship. The AFC Champions League was just another option for them. Now only the AFC Champions League has a chance. What's more,
There is a lot of pressure and more tension for sure, and the strength of the Dragon Team is also at the bug level in Asia. Fouls and yellow cards are necessary means that many Dragon Team opponents have no choice but to use.
Therefore, before the game, Zhang Sheng very carefully explained to the players: "This game is the AFC Champions League. I believe everyone knows the intensity of the AFC Champions League. Therefore, I ask everyone to give 100% and do everything possible to fight.
Use all your brains to think and maintain high-intensity pressure on the opponent anytime and anywhere. Even if we don't score, we can't let the opponent score. We can also use our coordination advantage to make them foul more and let the opponent score more.
The cards are also excellent.”
An hour and a half before the game, the starting lineups of both sides were revealed one after another.
Due to Ben Alpha's injury, the Longteng team replaced Chavez on the left wing, but Yu Bo was used instead. After all, Yu Bo has been with the team for a long time, and he has a tacit understanding with Xiao Yunfan, who was behind him in this game.
Extremely high and more helpful to the team as a whole.
As for other positions, all the players on the Longteng team are the main players.
Guangzhou Evergrande has made adjustments to the frontcourt. Because Robinho did not sign up for the AFC Champions League, Elkeson got the chance to start. Of course, even if Robinho can play, based on his last game against Long Teng
The team's performance could not make it into the starting lineup, and the previous center Gao Lin was placed on the bench.
At the same time, Liu Jian started at the right back position because Shu Jun was seriously injured and had just undergone surgery.
This can be regarded as the strongest lineup of Guangzhou Evergrande.
Coincidentally, Duan Xuan and Xu Yang, who were in charge of commentating this game, were the commentators who previously commented on the championship battle between Longteng and Guangzhou Evergrande. Therefore, before the game, Duan Xuan took the initiative to ask Xu Yang to predict the outcome of this game.
burden.
Xu Yang seemed very embarrassed about Duan Xuan's question. Guangzhou Evergrande and Longteng now have a huge number of fans in the Chinese Super League. No matter how you predict it, it will offend a lot of people, so he said ambiguously: "It's hard to say. Guangzhou
Evergrande is playing at home, and Zheng Zhi did not play in the last round of the Chinese Super League. This intention is obvious, which is to preserve his physical fitness for this game. Although Shu Jun's injury has a certain impact on the team, Liu Jian faces
The Longteng team, which does not have Ben Alpha, is not at a disadvantage on the left. Although his opponent Yu Bo today also has experience in the national team, he has played more as a substitute this season. It can be said that Evergrande still has the advantage.
It has certain advantages. Of course, the Longteng team has always been focused on overall offense and defense. One or two individuals alone will not have a great impact on the team. The final result of the game depends on the coach's on-the-spot command and the players.
