99. Listing, sponsorship and national team competition
This negotiation can be said to be a betting agreement, and the bet is on the performance of the Longteng Club.
Zhang Sheng's purpose is very clear, which is to push the club's value higher and obtain more funds.
But when it comes to money, the business development of the Dragon Team has been greatly improved since Shi Zhiqiang came.
In the beginning, Longteng Club's business operations were completely extensive. Most of the sponsors were Longteng Group's friends in the business circle. Through these relationships, Longteng Club was able to obtain some sponsorship fees.
In addition, the club's business development department has made efforts, but there was no clear plan for East Hammer and West Hammer. It was not until Shi Zhiqiang came that he clarified everyone's thinking and began to truly
Effective business development.
First of all, through the government's "matchmaking", we found Xiaomi Technology Company, a company founded by people from Hubei Province. This was the first step and confirmed our authority.
Next, Shi Zhiqiang sorted out the sponsors. In addition to grading the sponsors' sponsorship funds, they also distinguished them by industry and stipulated the upper limit of the number of sponsors in each industry. Through the collected business information, he analyzed which
Industries and enterprises have a stronger demand for sponsoring football clubs, and then focus on public relations according to the formulated business development plan.
During the execution, Shi Zhiqiang was under great pressure and hammered the "relational household" sponsors that Longteng Group had previously found. Some sponsors backed down in the face of high demands for contract renewal, while some sponsors were rejected by Shi Zhiqiang.
Under the public relations, the cost of sponsorship was increased.
After sorting out the existing sponsors, Shi Zhiqiang handed over many follow-up tasks to his subordinates, and began to do public relations work for top sponsors.
This time Shi Zhiqiang targeted the automobile industry in Hubei Province.
As a mass industry that desperately needs to be widely publicized, the automobile industry has always been a big financial backer of football.
Because among many companies, car companies have a natural high match with football. Speed, explosive power, and a sports experience full of male hormones all make car companies have a special liking for football sponsorship.
Taking the five major European leagues as an example, nearly half of the clubs have cooperation with automobile companies to varying degrees.
For example, in the Premier League, which has the most successful business development, Chevrolet found Manchester United. Compared with its previous sponsor AON, the 47 million pounds/year contract not only paid Manchester United 27 million pounds more every season, but also continued to develop cooperation with Manchester United on a global scale.
Various related publicity and promotion work.
Citroen is cooperating with Arsenal. In addition to its 30 million pound/year contract, Citroen also provides exclusive cars for team coaches and athletes, and cooperates with the club to organize a series of charity activities and fan interactive activities.
In La Liga, 6 brands of car companies have formed cooperative relationships with 11 La Liga clubs; in the Bundesliga, because Germany is the most well-known automobile production country in Europe and even the world, in addition to the four major automobile manufacturers-Volkswagen, Audi
In addition to Mercedes-Benz and BMW, Opel, another people-friendly brand, also sponsors Bundesliga teams. Among them, Audi sponsors Bayern Munich, Volkswagen sponsors Wolfsburg, and Mercedes-Benz sponsors Stuttgart..., several
All the giants in the Bundesliga have the shadow of car companies; in Serie A, Fiat sponsors Juventus, which is sponsored by its own company. Not to mention, small clubs such as Turin and Udinese also have Suzuki and Dacia.
Sponsored by car companies; in Ligue 1, there are also car companies such as Kia, Hyundai, Citroen, and Ford.
In addition to sponsoring clubs, many car companies also directly sponsor and host various international events.
For example, South Korea's Hyundai-Kia Motors Group established a partnership with FIFA in 1999 and became a sponsor of the 2002 World Cup. From 2007 to 2014, Hyundai-Kia became one of FIFA's six top sponsors.
First, in 2010, this contract was extended again to 2022. Not only in the Men's Football World Cup, but also in the Women's World Cup, Beach Soccer World Cup, World Youth Championship and other competitions, the Hyundai Kia logo can be seen.
At the same time, during the European Cup, Hyundai and Kia’s billboards have also been appearing in UEFA competition venues.
In addition, the Club World Cup, one of the internationally renowned events, was formerly sponsored and organized by Toyota; Audi also holds the Audi Cup every year.
In China, as early as 2014, Changan Ford signed an agreement with the Chinese Super League. The cooperation between the two parties lasted from 2014 to 2017. The brand became the official senior partner of the Chinese Super League, as well as the promotion and development partner of the Chinese Super League. Its
All series of products are the only officially designated cars for the Chinese Super League.
The sky-high sponsorship contract between Dongfeng Nissan and Guangzhou Evergrande, as well as the subsequent Guangzhou Evergrande breach of contract, SAIC Motor's full support for Shanghai SIPG, etc., show that domestic car companies have always been reluctant to sponsor football clubs.
Remaining efforts.
What Shi Zhiqiang wants to do this time is to poach Guangzhou Evergrande and let Dongfeng Group sponsor Longteng Club instead of Guangzhou Evergrande.
Before looking for Dongfeng Group, Shi Zhiqiang put out a lot of smokescreens. He contacted domestic car companies including state-owned FAW-Volkswagen, GAC Toyota, Geely Automobile, Chery Automobile, BYD Automobile, etc., but in the end his target was Dongfeng Group.
Among them, one of the biggest conveniences is that the headquarters of Dongfeng Group is located in Jiangcheng, which makes it very convenient for Longteng Club to communicate with them.
In addition, Guangzhou Evergrande's results this season were indeed not as good as expected, and Dongfeng Group also felt that it was a bit of a loss.
Moreover, Hubei Province is one of the most economically powerful provinces in central China, and Jiangcheng is the strongest city in central China. Dongfeng Group also hopes to give its products a better reputation here. Soon the two parties entered the actual negotiation stage, and Shi Zhiqiang started playing again
The previous negotiation method with Xiaomi was to invite people from the Hubei Provincial Government and the Jiangcheng City Government to come over, in the name of allowing the government to bring them together, which added a lot of points to this negotiation.
As the government, of course, we also hope that enterprises in the province will sponsor the provincial team, because Dongfeng Group, as a super large state-owned enterprise, does not rely on the government very much, and the province feels that it has found face through this matter.
However, from the perspective of Dongfeng Group, they prefer that the Longteng team have better results before making a decision - their opinion is very clear, it depends on the result of the second round of the AFC Champions League.
It seems that football clubs are still focused on performance in the end. Zhang Sheng thought silently that if the club goes public, others will also look at the results of the second round of the AFC Champions League. If the club gets sponsorship, others will also look at the results. This is really a cruel competitive sport.
, but this is what Zhang Sheng, a time traveler, likes. Maybe in other industries, it will be affected by the government in various ways, but in football, as long as the results are good, you can expect anything.
After the club's affairs were settled, Zhang Sheng had to face the thing he least wanted to do - Lin Feng's issue of studying abroad.
A system player with obvious shortcomings can only play the core role. How to choose a good European club for him is a very troublesome problem.
Zhang Sheng's current resources in Europe are mainly in the football circles in Germany, including Austria; the Portuguese Super League, the Portuguese Liga; individual teams in the Premier League - Leicester City, and parts of Serie A that Leicester City head coach Ranieri knows
Circle, since Ranieri gave Zhang Sheng his contact information last time, Zhang Sheng has contacted the old man several times.
In these circles, there is no need for Lin Feng to think about high-level leagues. There is no chance for Lin Feng to go there. Even if it includes several low-level leagues, it will be difficult for Lin Feng.
For example, Leicester City can connect with the English Championship and English League One. The connection between these two levels is no problem for Lin Feng to find a team that can avoid relegation based on his ability index, but which team is willing to give up the core position of the midfielder to a player?
There are players from China, not to mention that these two leagues are extremely physical confrontation, and Lin Feng has no ability to gain a foothold.
Take the Portuguese Liga, for example. This league is all about personal ability. With Lin Feng’s extraordinary ability, don’t even think about it.
As for Serie B and German Bundesliga, it is futile for Lin Feng to think about playing in the core.
In fact, this is also the collective embarrassment of Asian overseas players. Unless your strength is much higher than the average level of the club and you want to play the core role in a European club, you are unique!
In the end, through Rangnick's previous relationship with the Bundesliga, Zhang Sheng helped Lin Feng contact the Ubisti Club of the Hungarian First Division. This is an old Hungarian team. Although the team is not well-known, it has been stable in Hungary.
First Division, and they have had a very glorious history in the past - they have won the Hungarian First Division championship twenty times, although the most recent one was in 1998.
The core midfielder of this team, Vasilevich, is old - he is 33 years old this year. Seeing that he will be 34 years old next year and is approaching the end of his career, the team is indeed looking for a new one.
After Rangnick introduced the idea of the core midfielder, the other party agreed to let Lin Feng go over and try it out. This is definitely good news.
In order not to disturb Lin Feng's current mood in the national team, Zhang Sheng did not tell him the news, hoping that he could finish the game against Cartel before talking about it.
Before the departure of the national team, Chinese people are generally optimistic about the future of this national team, because the current national team can be said to be at its strongest period in recent years - as many as four players are playing in Europe, and they are all
He is not the kind of player who is sponsored to guard the water cooler, but a player who can really play an important role in the team. Even Xu Mingyu, whose performance was a bit quiet before, has now changed clubs, is now the absolute core of his team.
In addition, in the Chinese Super League, a large number of well-known foreign players came to vote. In the AFC Champions League, the East Asian finals were won by two teams from the Chinese Super League. The domestic football atmosphere has never been better.
In preparation for this game, although the hotel booked by the team was temporarily canceled due to serious damage to the training ground, Ali, the assistant coach sent by the national team to Dubai in an emergency, helped the team book a super luxurious hotel, which provides services throughout Dubai.
Best Chinese food.
This Chinese restaurant will provide the team with three meat dishes, two vegetarian dishes, one soup and two staple dishes for lunch and dinner every day, including lotus root chicken soup, potato stewed beef brisket, fried chicken wings, hometown braised old duck, and dry-roasted Chiba tofu.
, garlic Shanghai greens, steamed buns, rice, and the dishes for lunch and dinner are different (of course, many dishes are not suitable for professional players). Coupled with the buffet Western food provided by the hotel, there is no problem in eating. In addition, the weather in Dubai is hot, and at noon
The temperature has exceeded 40 degrees Celsius, so the restaurant also prepared mung bean syrup and turtle paste for the players to relieve the heat.
The training ground chosen by the team is the private stadium of the Crown Prince of the United Arab Emirates. Others have also provided conditions for closed training, so reporters cannot stay in this private club for more than 20 minutes.
The day before the game happened to be the birthday of head coach Perrin, and he used his birthday to encourage the players to play well.
When they arrived at the competition venue, they found that the biggest objective problem, high temperature, was no longer a problem - the Al Sadd Stadium in Doha where they played will use the most advanced cooling system to control the temperature of the stadium. If the temperature is 35 degrees during the game,
Around 21 to 24 degrees inside the stadium.
Another important benefit is that basically all the main players of this national team are free of injuries.
With such conditions, it can be said that everything is ready, all that remains is to win.
But when Zhang Sheng saw the starting list of the national team for this game, he felt that Perrin's formation was a bit inappropriate - because the 4-5-1 formation was too conservative, although it was better than the 5-5 formation widely rumored in the media.
-4-1 is better, but it is not in line with the current player ratio of the Chinese national team.
In terms of player selection, Perrin may have been frightened by the Chinese team's past record here - in the four World Cup qualifying matches in Qatar, the Chinese team was at a disadvantage with 1 win, 3 draws and 3 losses. Here in Doha, the Chinese team has never been better.
Never won a ball.
Therefore, in the choice of full-back, Perlan chose Zhou Zhou instead of Xiao Yunfan, who has a stronger assist ability. As for the full-back, Ding Huaiyi, who has outstanding offensive ability, did not start, but let Ji Xiang start.
Perhaps in Perrin's view, the Chinese team's goal difference is much greater than that of Qatar. As long as they can draw with the opponent in the away game and win again at home, it should be more secure to win the first place in the group.
As a result, after the opening, the left wing composed of Ji Xiang and Zhou Zhou had no offensive ability and was completely pushed to the ground and rubbed by the opponent. Especially Zhou Zhou behind Ji Xiang was exhausted and kept wiping his teammates' butts.
Because there is no help from the left, Lin Feng in the middle can only cooperate with Xu Mingyu and Qin Minghao. Qatar also deployed all its heavy troops in the middle and right of the Chinese team. Although it can be seen in the game that the Chinese team
He has advantages in the center and right, but has difficulty breaking through the opponent's gate.
Originally, Lin Feng and Qin Minghao also tried to attract the opponent's defensive attention in the center and right and then distribute the ball to the left. Unfortunately, Jixiang failed to move in place several times in a row. When he ran in place, he stopped the ball a few meters away.
The situation caused them to give up trying.
On the contrary, because the defense on the left side was tight, Lin Feng had to come over to the left side to help his teammates besides attacking.
