The Dragons are desperately warming up for winter training in Europe, but the domestic transfer market has not stopped.
In terms of foreign aid, "Prophet" Hernanes; a genius once as famous as Messi, Chelsea's meritorious player Mikel; the best player in the African Cup, Cameroon's main forward Bassogo; the Nigerian national team's main forward Ighalo. Foreign players from the five major leagues have come to the Chinese Super League. The transfer fee of 20 million pounds for Ighalo was actually paid by a "poor" club like Changchun Yatai. This shows how much it costs to remain competitive in the Chinese Super League. cost.
Compared with Changchun Yatai, Henan Jianye, also a relegation team, signed Bassogo for 6 million euros. Guizhou Hengfeng Zhicheng, another newly promoted team determined to avoid relegation, was able to poach Mikel for zero transfer fee, which is considered to be a huge profit.
In terms of domestic players, the transfer fees of Wang Yongpo, Zhao Mingjian, Yin Hongbo and others are in the hundreds of millions, bringing a large number of local Chinese Super League players into the billion-dollar era.
Various clubs are investing crazily, and even the Chinese Football Association has begun to invest heavily.
As an organization that has separated management and management, the Chinese Football Association announced its first financial report. In 2017, the Football Association's budget was 800 million, and the Football Association is also preparing to conduct the largest recruitment in history, preparing to expand in the future to recruit 200 people. Last year In order to organize the Youth Super League, the Football Association has begun a large-scale recruitment. Although the 200 people this time will not solve the household registration problem or accommodation problem, the conditions of "five insurances and two funds" are still very good.
This recruitment attracted widespread attention from the society, and countless ordinary fans participated in the recruitment with the attitude of giving it a try. However, only at this time did the fans realize how professional football is.
In addition to the academic requirements, a bachelor's degree or above, proficiency in listening, speaking, reading and writing in English is also proposed. If you are in different functional departments, you need to have youth training management, professional league management, and club access management. , technical training management and other very professional content.
It can be said that basically all wild fans are unqualified. Those who can pass the interview all have excellent English skills, have certain experience in football industry, and have the psychological quality to withstand the all-round and all-weather abuse of the Chinese Football Association from the outside world.
There is a reason why both the club and the Football Association are willing to invest so much.
Historically, the average attendance per game of the Chinese Super League in the 2016 season reached 24,200, surpassing well-known competitions such as Serie A and Ligue 1, ranking fifth in the world. The league has achieved overseas broadcast coverage in 71 countries and regions. The number of viewers in the 2016 season (including new ones) Media and traditional media) increased by 15% to 470 million, and total revenue reached 1.5 billion.
Now that the Dragons have qualified, the national teams at all levels have performed well, and the overall value and income have increased dramatically. The average attendance is 28,000 people per game, the total revenue has reached 2.2 billion, and each club has a dividend of nearly 100 million.
In order to catch up with this platform that covers more than 400 million viewers, half of whom are young people under the age of 35, and deeply penetrates China's mainstream consumer groups, you can imagine how high the sponsorship fees will increase in the 2017 season. The current sponsor structure of the 2016 Chinese Super League It includes 1 title sponsor, 7 partners and 2 suppliers. Now the contracts of two partners have expired. Both suppliers hope to upgrade to partnerships. In addition, the Chinese Super League will also use existing Advertising resources will be further increased by 1-2 official partners and 12 official suppliers, which means that there will be 19 to 20 new contracts to be signed.
Whether it is a new partner or supplier, the price will definitely be much higher than before.
For example, this time Ledman Optoelectronics is one of the two suppliers. The contract signed in 2011 did not require a penny of real money. Instead, it provided 3,360 meters of equipment for the Chinese Super League, worth up to 33 million (Lehman claimed the value was
75 million), they obtained the right to use the LED advertising board for 12 minutes per game (6 minutes each half) for 3 years.
In 2013, due to the increasing number of partners and insufficient advertising time, the Chinese Super League bought back 10 minutes of advertising time from Lehman, which is about 15 million per year. It can be said that in less than 3 years, Lehman has easily recovered its investment.
.
But now there is no such good thing. Another optoelectronic company, Absen, has entered the competition.
The new contract is for 4 years (2017-2020), and the annual sponsorship fee is 30 million, with a total of 120 million in 4 years; in addition, Absen provides the Chinese Super League with free of charge the necessary resources for all Chinese Super League games of no less than 240 games per year.
16 sets of LED full-color display equipment and supporting operating equipment, software systems and services.
And according to the plan of the Chinese Super League, all 90 minutes of the Chinese Super League match time, 55 minutes of the on-site advertising board belong to the Chinese Super League, and 35 minutes belong to the club. All 55 minutes of advertising time of the Chinese Super League, the title sponsor Ping An has 8 minutes of advertising time
, 5 minutes for official partners, 3 minutes for official suppliers, and 1 minute for individual sponsors.
In other words, after Absen paid more than 100 million, the advertising time is only a quarter of the previous one. However, they are willing to sign such a contract because if he does not sign, rivals like Alto Electronics will pay for it at a similar price.
Take over.
Based on Absen's contract price, the single-season sponsorship fee for a new second-level sponsor's official partner shall not be less than 50 million yuan, and the single-season sponsorship amount for an official third-level sponsor shall not be less than 30 million yuan.
Yuan, just with the 19 to 20 new sponsorship contracts, the sponsorship fee of the Chinese Super League in the new season will be at least 450-500 million more.
Such explosive growth will make the club's dividends higher and at the same time, a large number of partners will flock to it. If the national team can enter the 2018 World Cup this year, it can be said that the entire Chinese football market will explode by then.
Zhang Sheng is definitely happy to see the rapid development of the Chinese Super League, because the club's income will definitely increase.
During the entire pre-match preparation period, in addition to the transfer of several first-team players, a dozen players in the echelon of the Longteng team were bought by various lower-level teams. For example, the team's current substitute goalkeeper Jiang Mingzhi has been hired for nearly 10 years.
One million, the main reason is that the Longteng team's reserve team once again won the reserve league championship, and even as a substitute, it was favored by many teams.
After the Chinese League One was promoted to second place and dropped to one level in the 2016 season, the Chinese League One will be expanded again this year and will still be promoted to two levels and dropped by one. At the end of the season, the Chinese League One will reach 18 teams. Just like the expansion of the Chinese League One, the Chinese League Two will be expanded again this season.
, from 24 teams to 26 teams.
Such a major expansion has caused the club's demand for players to soar. At the same time, due to the U23 policy, both the Chinese Super League and Chinese League One can register 27 domestic players this season. In addition, the Chinese Football Association has strict requirements for Chinese Super League, Chinese League One, and Chinese League Two teams.
The requirements for the echelon are becoming more and more stringent. Several clubs with good youth training and sufficient talent reserves have inevitably begun to lose players and coaches. For example, the Dragons and Shandong Luneng are all "victims".
On February 15, when the Longteng team returned to China to prepare for the AFC Champions League, the AFC Champions League qualifying rounds had already been completed.
Different from history, the Chinese Super League, where the national team and the club have better results, has a quota of 31 this season. Shanghai SIPG needs to play in the play-offs. This also avoids Shanghai Shenhua losing the play-offs in history and breaking the ranks of Chinese Super League teams.
The golden body that participated in the AFC Champions League playoffs and won all the matches brought shame to the Chinese Super League.
After all the Longteng players from the national team returned to the club, Zhang Sheng only took one day off to start preparations for the AFC Champions League.
Due to the coaching bribery incident, South Korean league champion Jeonbuk Hyundai was suspended from the AFC Champions League for one year. This year's Chinese Super League can be said to have lost one of its biggest opponents. At the same time, given that several Chinese Super League teams participating in the AFC Champions League are spending crazy money to replenish their troops--
Of course, except for the Dragons, it has become a rule for them to sell players every year - it is generally believed that the overall performance of the four Chinese Super League teams will not be worse than last year when the four teams qualified at the same time.
This season, another very important thing for the Longteng team is that the home court will be changed. The Longteng club has invested 1.5 billion (just the construction part) in three years to build a new professional football stadium that is expected to be completed.
On March 25, 2014, the first shovelful of soil was excavated for the stadium, and it has finally come to an end. Although due to strict construction safety inspections and tight capital chains, the overall progress was delayed by half a year, and the cost was higher than budgeted.
There is an extra 300 million yuan, but the Longteng team has reported the Longteng Stadium to the Chinese Football Association as a backup stadium. Once it passes the safety inspection of the Football Association and various units, the Longteng team can move into its own stadium.
This professional football stadium, which can accommodate 50,000 spectators, is planned to have the most advanced sound collection system in the country and the most advanced drainage facilities in the country. It also uses the latest technology in lighting, IT, intelligence and other aspects. Just these
The Longteng Club spent more than 100 million on the investment in facilities.
The total price is 1.63 billion. It currently has 50,000 seats and can be expanded to 70,000 seats in the future. It will be the most advanced professional football stadium in China.
As in previous years, before the start of the season, Zhang Sheng held a family meeting with his family, which seems to have become a tradition of Longteng Club.
"The team performed well last season, winning the Triple Crown, and the team maintained its competitiveness." Zhang Zhijun first affirmed last year's results, and then expressed his concerns, "But in the subsequent AFC Champions League games, we will face Hengda.
When I was young, I found that without strong foreign aid, it would be difficult to play in the game."
Zhang Zhijun’s problem is also one that the Longteng team has been studying and solving during this winter training.
The Longteng Club had a lot of revenue from transfers before the season, reaching more than 600 million, but the money was actually not enough.
The outside world's understanding of Longteng Club is that the team is strong, performs well every year, sells players for a lot of money, and its youth training is second to none in the country, but these are all based on a large amount of financial investment.
Before this season, there were a group of players who only had one or a year and a half left on their contracts. The club renewed their contracts with them. In view of the team's Triple Crown results, the salary required by the players must match their abilities, even if
These players are all players from the Longteng team's own youth training. Their wages are slightly less than those required by outsiders, but the total cost is quite high.
For example, in Nie Jiang's new contract, his annual salary exceeds that of team deputy Ma Yongli, reaching 6.5 million (after tax). At the same time, the salary increase also includes main players like Tao Wentao, whose annual salary is also more than
According to statistics, after this collective salary increase, the Dragon Team will have to pay nearly 30 million more in salary alone.
If the increase in players' salaries can boost their morale, increase their worth, and contribute to the Dragons' reputation as a "black shop" in the future, then the youth training area is really a bottomless pit, and the output is still very small.
Just relying on the annual transfer income of echelon players, which is less than 10 million yuan, I don’t know how long it will take to recover it.
The Longteng team's youth training has good results because their investment is also top-notch in the Chinese Super League.
Compared with other Chinese Super League clubs, the Longteng team has the largest youth training coaching team in the Chinese Super League. Its number is the sum of the several teams after investing in youth training. The salary of these high-level coaches alone consumes a lot of money for the Longteng team every year.
It's scary, even so, it still can't stop the outside world from coming to Longteng Football School to recruit people.
Last year alone, more than 20 coaches resigned. Without exception, they were poached by other Chinese Super League or Chinese League One clubs. In addition to providing more opportunities for these coaches, the Longteng team has the most direct method.
There is only a salary increase.
It can only be said that there are too few good players and good coaches in China now, and they cannot be retained without high wages.
In addition, Longteng Club also has a huge loan to repay - the stadium construction loan. After Longteng Group had financial problems last year, Longteng Club bought the ownership of the stadium and paid a large sum of money to the group.
In addition to the funds, I also took out a loan from the bank.
To repay these loans every year, the club will have to pay nearly 100 million.
"Although the club has funds, it is not enough for us to purchase foreign players of Diego Costa's level." Zhang Sheng replied calmly, "After the stadium is officially put into use this year, the situation may be better. We should continue as before.
It is planned that all affiliated commercial facilities will be outsourced to the group for operation."
"Furthermore, dad, you should know the club's long-term plan. The youth training to cultivate our own players is our direction, and the all-China class is our goal." Zhang Sheng insisted on his idea, "The important thing is that I don't think the country will do the same.
The teams in the Chinese Super League will be allowed to continue burning money without limit."
"What you mentioned should also be a major trend." Zhang Zhijun nodded, "This year, the state's control over real estate is very strict. According to the usual policy, there is a lag period in the impact of policies on the market. The industry still has about half a year to a year of peak sales season.
, but if the policy continues like this, the group’s opportunities will come.”
"The government's control period has always been a time when the big fish eat the small fish of real estate companies. Now many small companies have cash flow problems. In the past two years, the big guys have been very enthusiastic about destocking and acquiring land. The funds will be available soon.
Everyone has no money, and our stadium project is very promising this year, and our group will have a golden nest there. Therefore, the group can suspend collecting the principal of the club for three years, and only needs to pay interest.
, you see if the investment of about 500 million can buy a strong foreign player. Both the club and the group need to have good enough results, otherwise Hangzhou Greentown will learn from the past." Zhang Zhijun showed his great concern for the Longteng team.
