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19. Business Development

Zhang Sheng was right. After this round of competition, the points in Group A have reached a critical point. Iran leads the other opponents with 17 points, while the Chinese team and the South Korean team are ranked second respectively.

, both teams have accumulated 13 points, but the Chinese team scored 10 goals and conceded 4 goals, while the South Korean team scored 9 goals and conceded 7 goals. The South Korean team ranked behind China with a lower goal difference.

Behind the team.

This result caused South Korean fans and the media to curse, not only the players and coaches, but also China, because it was obvious that the South Korean team had rarely conceded goals in recent years.

It’s related to not being able to participate in the game for a long time. The impact of the Chinese Super League’s policies on them is really great.

What makes the South Korean team even more unhappy is that the Chinese team has completed all the games with Iran and South Korea, which means that the Chinese team has passed the two strongest hurdles in the group. The next games will be based on the strength of the team.

, the Chinese team has a high probability of winning. On the contrary, South Korea and Iran still have a game to play, and the Chinese team can easily sit back and watch the fight between tigers and tigers.

After two extremely difficult games, the players of the Chinese national team have returned to the league one after another. The domestic players are okay, but several players who play in Europe have major or minor injuries.

, Qin Minghao needs at least two to three weeks, and Xu Mingyu, who was injured in the last game, needs at least more than a month.

The other players, mainly those from Longteng and Guangzhou Evergrande, also looked exhausted. To be honest, the intensity of these two games, in Zhang Sheng’s words, was comparable to the players playing in three AFC Champions League knockout games.

It's game.

So after returning to the Chinese Super League, Zhang Sheng made a lot of personnel adjustments and rested several players who played in both games. Fortunately for Zhang Sheng, the opponents in this game were not strong either.

The team met the challenge of Chongqing Lifan at home.

Among the starting forwards, Nie Jiang rested, 21-year-old young forward Tang Jin made his first start in the Chinese Super League, and Qi Ming was replaced by Zhang Hao. Although for the Longteng team, Nie Jiang and Qi Ming are considered to be the team's central axis.

core players, but in the home game, everyone still showed strong combat effectiveness.

With assists from De Paul and Fernando, and two goals from Chavez, the Longteng team won easily.

Compared with the ease of the Longteng team, it was very difficult for Guangzhou Evergrande to win at home. After all, their opponent was Shanghai SIPG, which complemented Yan Xiaoyu's SIPG who perfectly circumvented the policy of U23 players. His scheduling and control in the midfield

The U23 young players in everyone's image are completely different. Of course, Guangzhou Evergrande was no less generous. Du Zhenyu replaced Feng Xiaoting, who was slightly injured, and still played well.

It can be said that the purchase of these two players from Longteng allowed both Evergrande and SIPG to avoid the impact of the U23 policy, and at the same time, it can be regarded as enhancing the overall strength of the team.

After a thrilling battle, Guangzhou Evergrande, playing at home, was still slightly better. They relied on their solid defense, especially Du Zhenyu's marking of Hulk, to defeat Shanghai SIPG 3:1.

After this round of competition, several strong Chinese Super League teams have had a rare leisure time. The next round of the league will have to wait until next weekend. There will be no AFC Champions League game in the middle. The Football Association Cup competition has not yet come to the Chinese Super League teams. The national team’s

The game has just ended, and the national football players all have one or two days of rest. Most of them continue to work, which is just advertising endorsements outside the stadium.

Entering 2017, especially after Lippi took over the national team, the international football players generally ushered in new opportunities to make money. Commercial advertisements that had been away from the players for more than ten years have come to them again.

Speaking of players' advertising endorsements, before the professional reform of Chinese football, the overall social environment did not support this kind of behavior, and those who broke through the box and tried new things were even rarer.

Of course, it is not that there are no pioneers. Gao Hongbo, the former main forward of the national team and later the head coach of the national team, was the first to try it. In 1993, he endorsed the 125 motorcycle of the Southern Motorcycle Factory. At that time, he was still a newbie.

The meaty-looking director is so personable that this advertisement left a deep impression on everyone.

As Chinese football undergoes professional reforms, leagues and clubs have begun commercial operations, and the market is no less popular than today. Box tickets for A-A games have even become a status symbol when negotiating business, but there is one

One aspect that is still rarely touched upon is players' personal advertising endorsements.

Because they have never been able to make it to the Olympics and the World Cup, the ability of Chinese players has been criticized. Coupled with their low cultural quality, they often get into group fights and even hack people with knives or be hacked, leaving them to fans and ordinary people.

All that is left behind is the image of an uneducated and incompetent gangster.

At the same time, international and domestic merchants did not pay much attention to Chinese players. Clubs and national teams mostly used bulk-sponsored equipment. It was even more difficult for players to get any advertising endorsements, and some of them were secretive.

Most of the small amount of advertisements are players promoting their clubs or friend companies. For example, in 1995, Li Bing and Ma Mingyu advertised for Hongyuan Real Estate, which is the investment company of the football club; Xiao Wangtao advertised for Dalian

I became a spokesperson for a shipyard because I was friends with the factory director.

It was not until the distant 2000 that Milu began to lead the Chinese team and achieved excellent results in the Asian Cup. Especially in 2002, the Chinese team, which broke out of the Japan and South Korea World Cup qualifiers, ushered in its first pursuit. We

General Fan, for the first time, participated in the advertising campaign for the adidas Falcon 6 football shoes. Along with such big-name stars as Beckham, Zidane, Del Piero, and Raul, he seemed to have discovered something.

A treasure that has never been tapped, the national football players suddenly became celebrities in advertising endorsements, especially sports product endorsements.

Chinese football, which has always liked to ride on the popularity of sports, has finally begun to slowly develop the commercial value of players, which was a very missing link in the past.


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