The cool wind along the way made Zhang Sheng gradually become more rational.
Before the car entered the yard of his home, Zhang Sheng, who slowed down and looked at the warm lights in his home, felt a lot more at ease.
After hearing the sound of the car, Ye Ting had already opened the door and was waiting.
"Is the little guy asleep?" Zhang Sheng asked Ye Ting.
"Well, I originally said that we would sleep together when dad comes back. I couldn't hold it any longer, so I fell asleep." Ye Ting said softly.
Ye Ting hesitated to speak. After holding back for a while, she said, "Have you eaten yet?"
Zhang Sheng hugged his wife gently: "No, I just had dinner at my dad's house."
"Then let me put some water on you and take a good bath." Feeling her husband's attachment to her, Ye Ting hugged her lover and said softly, "Relax."
"Yeah." Zhang Sheng let out a comfortable and clear groan from his nasal cavity.
Twenty minutes later, the energetic Zhang Sheng came back to life with full health.
"My mother called me just now and said that you had a fight with your father and brother." Ye Ting was a little worried.
"Some things are a bit different, it's okay." Zhang Sheng patted his wife's hand and comforted her.
Ye Ting's expression was very decisive: "No matter what, I will definitely support you."
With his wife's unconditional support, Zhang Sheng strengthened his confidence to continue.
The next day, the players were all on holiday, and Zhang Sheng rarely had time to himself. After morning practice, he began to write his own proposal.
When it comes to writing proposals, Zhang Sheng was also influenced by his previous father.
Zhang Zhijun was already a deputy to the People's Congress of Hubei Province many years ago. With the rapid development of Longteng Group in recent years, it has transformed from a local real estate company into a national comprehensive group. He was elected as a deputy to the National People's Congress last year.
When he was at home, Zhang Zhijun was no less proud of this matter and submitted motions no less.
Zhang Sheng was also elected as a deputy to the People's Congress of Hubei Province last year. He has the qualifications and obligations to perform his duties. He even knows that Hubei Province's smart people's congress platform, including the National People's Congress deputy performance system, is Jiangsoft, the parent company of Jianglong Data.
It was developed by technology.
Speech through the National People's Congress is the most legitimate channel.
"With the Chinese national team qualifying for the World Cup in Russia, Chinese football has ushered in a golden opportunity for development. However..."
"Many professional teams at all levels, including Chinese Super League clubs Yanbian Fude and Liaoning Hongyun, have encountered operational difficulties, and most other teams have also suffered extremely serious losses, which will inevitably cause hidden dangers to subsequent league operations.
....."
"In this case, we can refer to the advanced and mature J-League, as well as the situation in European leagues. Such as the J-League's Financial Balance Act, the French Professional League Financial Control Committee (dncg)'s financial monitoring system in the French Ligue 1...
..."
"The above policies have added an additional and necessary negative feedback device for the stable development of professional football in the country. In cybernetics, negative feedback means that the feedback signal has the opposite effect to the input signal to ensure the final output balance.
To stabilize the entire system. In the country's professional league, the club's various investments can be seen as input signals, and the development of the league can be seen as output signals. The overall control structure is as follows [picture][picture][picture]...
....”
"Similar to my country's professional leagues, in order to ensure the orderly development of the league and avoid unlimited expansion, appropriate regulatory policies must be in place..."
"Based on my nearly 20 years of playing and coaching experience, we can consider four aspects to achieve the balance of payments for club operations: the amount of club capital injection, the amount of club salary, the amount of club bonuses, and the amount of league transfer investment."
"Taking into account that reaching financial balance requires a certain process, it is recommended that in the next three years, the club's capital injection limit is: 600 million, 500 million and 300 million for the Chinese Super League in 2018, 2019 and 2020 respectively; 1 for the Chinese League One respectively.
billion, 80 million, and 60 million; the Chinese League Two is 20 million, 15 million, and 10 million respectively."
"Club expenditure limits: 1.2 billion, 1.1 billion and 900 million for the Chinese Super League in 2018, 2019 and 2020 respectively; 200 million, 180 million and 150 million for the Chinese League One respectively; 35 million and 30 million respectively for the Chinese League Two.
20 million. Of course, due to the poor foundation of domestic youth training, the club’s investment in youth training does not need to be included.”
"Club salary proportions: Chinese Super League in 2018, 2019, and 2020 are 65%, 60%, and 55% respectively; Chinese League One is 60%, 55%, and 50% respectively; Chinese League Two is 55%, 50% respectively
And 40%, and the maximum salary of domestic players should be controlled below 20 million yuan, and the maximum salary of foreign players should not exceed 5 million euros."
"Club bonus limit: shall not be higher than the AFC Champions League winning prize of 6 million yuan/game, flat ball bonus 2 million yuan/game; Chinese Super League winning bonus 3 million yuan/game, flat ball bonus 1 million yuan/game; Chinese Premier League
The winning prize is 1 million yuan/game, and the winning prize is 300,000 yuan/game; the winning prize in the second level (preliminary stage) is 300,000 yuan/game, and the winning prize is 100,000 yuan/game; the winning prize in the second level (final stage)
1 million yuan/game, and the tie prize is 300,000 yuan/game.”
"Requirements on financial balance: The loss limit for the Chinese Super League in 2018, 2019 and 2020 shall not exceed 300 million, 250 million and 200 million respectively; the Chinese League One shall not exceed 70 million, 60 million and 50 million respectively; the Chinese League Two shall not exceed
Make the request.”
"If the above requirements are not met, you can be punished with a warning year by year, a reduction in the number of domestic and foreign quotas, and a deduction of league points for that season..."
"At the same time, various yin and yang contracts and unconventional signing techniques will be severely punished..."
"In order to ensure that the standards are met, in addition to the above requirements, the burden can be reduced by requiring at least a certain number of U21 and U23 players trained by the club to be registered every season..."
This set of proposals written by Zhang Sheng is eloquent and gives his own views on theory, specific suggestions, and practical operations. It can be said to be a good article with a lot of substance.
It is not difficult to see from this article that what Zhang Sheng wants is not to restrict the development of the Chinese professional league. His goal is to oppose the club's unlimited borrowing and spending, to oppose the easy divestment of club shareholders, and to oppose club shareholders to simply make profits and spend their own money.
Money, the purpose of making more money.
This is similar to UEFA's FFP (Financial Fair Play).
Moreover, this proposal avoids the ambiguous area that is extremely controversial, such as the Chinese Super League, and will not kill the entire proposal because of an overly sensitive issue.
After completing the first draft, Zhang Sheng brought the manuscript to the club the next day and distributed it to all colleagues attending the meeting at the regular monthly meeting.
The club leaders, who were still chatting and laughing at first, gradually became quiet as they became more and more engaged in flipping through documents. Later, the only sound left in the entire conference room was the sound of turning pages of paper.
The first person to read the document was Financial Director Wu Huilin. After all, Zhang Sheng's proposal contained the most financial data, and she knew it best.
Often in a company, the person most trusted by the boss is the financial officer, and she is also a reliable veteran employee that Zhang Sheng recruited soon after the club was established. It is precisely Zhang Sheng's various operations in the past, whether it is selling high-paid players or suppressing high-paying players.
The salary also allowed the club to save a lot of money, which directly contributed to her many achievements in her work.
From her standpoint, she should be the most supportive of this plan.
Even so, this time, before speaking, Wu Huilin still looked around and said: "Mr. Zhang. From my standpoint, I support the financial requirements put forward in the document. In the past few years, I
I also communicated a lot with colleagues in the industry and learned a lot from various channels. How to make a good-looking financial report? Seeing that the financial report has been carefully modified and still have such a large loss, how to calm down the irritated mood?
Pulling hair. I heard them complain about it many times."
"It is said that the financial professionals in the industry are now working hard not to be bald." Wu Huilin, who was usually stern, tried her best to tell a joke, which made the other colleagues with a little grim expressions light up. Then she still proposed that she
"Logically speaking, I should 100% support this proposal. But this proposal will not only affect our club, other Chinese Super League and Chinese League One clubs are real stakeholders. If it is really adopted by the higher authorities, once it is
They know it was you, Mr. Zhang, who proposed it, so they don’t know how many people will hold a grudge.”
Wu Huilin finally expressed her attitude: "I said earlier that other clubs' financial reports are having headaches, but don't they still release their financial reports? Sometimes, the losses in their financial reports are not always smaller.
I have to write, and many times I write to the big club. I understand the original intention of your proposal very well, but some people with ulterior motives think that it is cutting off their financial resources. Besides, our club’s finances are still very healthy. So overall
Said, I have reserved support."
If Wu Huilin reluctantly supported this proposal, then Chen Zhuoyi, the director of the sports department, Shi Junjie, the director of the administration department, and Shi Zhiqiang, the director of the marketing department, all clearly opposed it.
In particular, Shi Zhiqiang, the director of the marketing department, had the most resolute attitude: "Mr. Zhang, this proposal is not a trivial matter. Today's Chinese Super League clubs have top foreign players as their top players. At the same time, these foreign players are also their faces. The reason why sponsors
Being willing to invest money also values the influence of these foreign aids."
"Once the maximum salary limit for foreign players is really limited as stated in the plan, based on my understanding of this industry, an annual salary of 5 million euros can only be regarded as a good number in Europe, but this condition is not suitable for those who want to come to the Chinese Super League to make big money.
Top foreign players are not eye-catching enough." Shi Zhiqiang shook his head and strengthened his tone, "Yes, we Longteng don't rely on top foreign players that much, and other clubs can't. Once the entire Chinese Super League's top foreign players are cut off, what will happen to the current situation?
The hot Chinese Super League investment market is like a bucket of ice water. I think our club cannot be alone."
Zhang Sheng also knew that his plan would have a considerable negative impact on the club's marketing, but he still insisted on his point of view: "Lao Shi, I understand your concerns. But everyone can do the icing on the cake. In a radical market environment, those who can stay awake are the backbone of the industry. You just said that an annual salary of 5 million euros can only be considered a good number in Europe, but just a few years ago, when Real Madrid was preparing to buy Neymar, the price It’s only 5 million euros. I think this salary is still attractive to players at the five major leagues. After all, from a competitive perspective, players at higher levels may not come to the Chinese Super League, unless you are like some clubs who offer more than 15 million or even 38 million. Such an outrageous price.”
"Moreover, China has entered the World Cup this year, and the general environment is improving. This is the confidence that I dare to propose this plan. The source of this confidence is our excellent domestic players. Why not treat them as excellent products?" How about marketing?" Zhang Sheng put forward his own suggestions.
"However, this year's marketing plan for our club is not only aimed at the domestic market, but also the development of surrounding countries with excellent football atmosphere. I am not belittling domestic players. At this stage, we use them as the main selling point to open up overseas markets. There is no way we can do it." Shi Zhiqiang also insisted on his opinion, "If you go out to do business development, just Pato's name will be more useful than the entire Chinese national team."
"Isn't it the ultimate goal of our club to become a century-old giant team? Overseas markets are what we must go out to. I have never heard of a giant team that does not have a large number of overseas fans. This is a Hard indicators. There are many European clubs that have performed well for a period of time, but in the end, the main reason why they have not become wealthy is that every time they cultivate stars, they are bought by wealthy families. Why do stars leave? Because the wealthy families The salary is high! A team without stars cannot be called a wealthy team. Even when I was doing business promotion for the London Olympics, I needed promotion ambassadors like Beckham to increase the influence of the project."
Seeing what Shi Zhiqiang wanted to say, Zhang Sheng raised his hand to ask him to stop: "Old Shi, I know everything you said. But do you still remember why you wanted to return to China in the first place? Isn't it because you value the prospects of the domestic sports industry? The domestic football industry must do something To become bigger and stronger, we still need to have our own number one player. We have been relying on buying foreign players, and we are like a rootless duck. Seeing him rise and collapse, I don’t want such a thing to happen to us. On the most beloved career."
"The London Olympics project you just mentioned, I know it is your proud work, but think about it, the final promotion ambassador will be their own people from the United Kingdom. Let's take it step by step, starting with Asia. Now Asia has the most The most influential player is Son Heung-min. So is Nie Jiang in our team worse than him? On the contrary, he is younger and has greater potential. How about this, we set a small goal, push Nie Jiang out first, and let him suppress him. Son Heung-min. And I guarantee you that the club will invest more marketing expenses, and I will even contact national publicity channels to help you. After all, this can be regarded as cultural export." Zhang Sheng made the final decision.
Although he is still not convinced, the boss has set the tone and promised him more resources. Shi Zhiqiang is also considered an old man in the workplace. In addition, Longteng Club is the top domestic sports company, so he can only convince himself to overcome more difficulties.
Complete the set goals.
Shi Zhiqiang, who had the biggest opinion, was suppressed, and several other executives, including the club's general manager Ding Kun, naturally kept their words to themselves.
At the end of the meeting, Zhang Sheng saw solemn faces. It was obvious that there would be a lot of resistance to this plan both inside and outside the club.
