Zhang Zhong’s book has also started to go on pre-sale, which is quite novel to readers.
Pre-sales are not a bad thing. Many writers will do pre-sales when publishing books. On the one hand, it is to estimate the market and facilitate subsequent determination of the approximate printing volume. On the other hand, it is also a way to increase exposure.
It's just that Zhang Zhong's books have never been pre-sold, because his books neither need to measure the market nor increase exposure. At least this pre-sale model of only one week in advance cannot increase the exposure much.
It is even less possible to measure the role of the market.
After all, the official release time is only a week away, and the publishing house should have already determined the first print run, but testing the market now is of little use.
But now the pre-sale is out.
Readers didn't bother to delve into the reason. Since there is pre-sale, just go ahead and book it.
By making a reservation, you can not only get the book as soon as possible, but also get some small gifts that you can't get when buying books in bookstores. This time, you may even get Zhang Zhong's autograph. Anyway, the cost is the same.
On the night when the pre-sale news came out, Zero Zero One’s official website had not yet listed the pre-sale of “The Last Man on Earth”, and Zhang Zhong also posted a Weibo update.
""The Last Man on Earth" will be available for pre-sale on Zero Zero One's official website soon. Readers who pre-order in advance will not only receive an additional collector's edition waistband from the publisher, but may also get my autograph. In addition, the proceeds from this book
I will donate all royalties to build a Hope Primary School."
After Zhang Zhong's post was posted, it stirred up waves and netizens went crazy.
[Can anyone tell me how much the royalties for this book will be?]
[This is difficult to calculate. After all, we don’t know anything about it right now, not even the length and pricing of this book.]
[I can only make a rough guess. If each book can earn three yuan in royalties, and eventually sells 20 million copies, then the royalties he donated will be 60 million.]
[The person above is a little more conservative. If it is a full-length novel, it will definitely earn more than three yuan per book. And if the quality does not decline, the final sales volume should be more than 20 million yuan.]
[Well, based on this calculation, he should have donated hundreds of millions in the end. 】
[Can anyone tell me how much it costs to build a Hope Primary School? 】
[You can refer to Huaxia’s Hope Primary School project. The standard donation for a new school building is 500,000 yuan.]
[So, if you donate hundreds of millions, you can build 2,000 primary schools? 】
[Ahem, the math upstairs is taught by the physical education teacher? 】
【Haha, it’s two hundred, but that’s a lot.】
[If it is widely distributed, there will basically be one Zhangzhong Hope Primary School in every prefecture-level city.]
【This can be done.】
[Zhang Zhong probably wouldn’t name it after himself.]
[If you don’t use your own name, isn’t the money wasted in vain?]
[You are narrow-minded, are you doing it for fame? 】
[I am thinking about a question, does it mean that if I buy a book, I will also participate in a big project worth 100 million yuan? 】
[Yes, yes, we are all shareholders, haha.]
【Why don't you buy it then.】
[Hasn’t the pre-sale started yet? 】
[It started two minutes ago, naughties.]
【Oh no, I'm going to buy books.】
…
Lin Lin looked at the beating numbers in the background, and his eyelids also jumped.
The sales volume of Zhang Zhong's books used to be very high, but every time, a sales report was placed in front of him, which was not as shocking as the constant beating now.
Just when the pre-sale channel was opened at seven o'clock, the pre-sale number jumped from zero to two thousand in just one minute. This was because reservations required payment of time.
Looking back, basically every beat has dozens or hundreds of changes.
It has only been an hour, and the number of pre-sales has already reached 8,000.
And an hour later, the speed has not dropped, and is still rising steadily.
Many physical books are pre-sold. Just this year, Han Xun, a famous detective novelist, did a pre-sale. The pre-sale was one month in advance and the results were pretty good. The number of pre-sales was 350,000.
The pre-sale period for "The Last Man on Earth" is only one week. According to the current situation, it should be able to surpass Han Xun's 350,000 copies, but I don't know exactly how many copies it can sell.
Zhang Zhong's donation of royalties caused quite a stir and will definitely have an impact on pre-sales.
Speaking of which, it can be considered a good marketing, but this marketing method is too costly.
After Zhang Zhong said this, he not only couldn't make a dime from this book, but he also had to spend his time on things at Hope Primary School.
Lin Lin knows a little about donating to Hope Primary School.
His father had previously donated 1 million to two Hope Primary Schools.
Donating to Hope Primary School is not just about giving money to others. As a donor, you also need to negotiate with the foundation, sign an agreement, and accept a series of things.
There are hundreds of Hope Primary Schools, and it will take a lot of time.
Moreover, as a public figure, Zhang Zhong donated money to Hope Primary School, so he certainly cannot ignore it. He may have to go to the school to express his condolences, which will take time.
Zhang Zhong has not discussed the donation of manuscript fees with Lin Lin. Of course, there is no need to discuss it. Although "The Last Man on Earth" was published by Zero Zero One Company and they settled the manuscript fees with Zhang Zhong, the money belongs to Zhang Zhong.
, it’s his business how he wants to spend it.
Lin Lin just lamented that it had only been so long before Zhang Zhong was already richer than himself, and maybe even richer than his father now.
I am a rich second generation, and my family is a serious rich generation.
100 million, I just donated it.
To describe it in four words, it is rich and powerful.
…
Zhang Zhong has not worried about the sales of "The Last Man on Earth". Even if the pre-sales are not satisfactory, they will increase later because he is very confident in this book.
As for why he donated the royalties, he did not name the name. He mainly wanted to give these Hope Primary Schools to Pengpeng as gifts. When the Hope Primary School is completed, Pengpeng will be able to name it.
As Zhang Zhong's boss, he would donate money whenever he was asked, but as his manager, Chen Qing couldn't take any time off now.
Just after Zhang Zhong announced that he would donate his royalties, Chen Qing received calls from no less than ten foundations within an hour.
These foundations have the same purpose, and they hope Zhang Zhong can teach them how to manage the money.
And their rhetoric is the same. They told Chen Qing that if the money is simply handed over to the relevant departments of Project Hope, the charitable effect will be very limited. It is better to teach them how to operate the money. The same money may have several times the effect.