"H Niu? This name sounds so weird?" Xu Shubiao looked carefully at the planning document Shi Zhijian handed to him, and saw that the name of the drink "H Niu" was clearly written on it, and its attribute was "functional drink".
It can enhance, wake up, help people get rid of fatigue, etc.
Xu Shubiao couldn't help but raised his head and glanced at Shi Zhijian, "I'm sorry, Mr. Shi, why do I feel that you are more familiar with this drink than me?"
Shi Zhijian shrugged: "How is that possible? I just came up with it based on my own analysis. You continue reading!"
Xu Shubiao could only nod his head and said to himself, yes, I invented and developed this drink, so how could he be more familiar with it than me? It must be an illusion.
Next, Xu Shubiao looked at the packaging of this drink. The planning book clearly stated that it should be packed in fist-sized cans, which are smaller than Coke, so it is easier to carry. In addition, the outer packaging of the drink has an angry Red Bull image, which gives people a sense of
Feeling of strength and energy!
Shi Zhijian even thought up the advertising slogan for this drink. Xu Shubiao couldn't help but read out: "I'm sleepy, tired, drink red wine!"
Damn, it’s that easy?!
Xu Shubiao's eyes widened immediately.
Shi Zhijian seemed to be able to read minds. One look at Xu Shubiao's expression and he knew what he was thinking. He couldn't help but said: "Do you think this advertisement is too simple? Remember, ours is a functional drink, and our target is all construction workers.
There are white-collar workers who have worked hard all day, and what we pursue is neither culture nor art, but real refreshing!"
Xu Shubiao Gudong swallowed and looked at Shi Zhijian with admiration: "Mr. Shi, to be honest, I don't even know what you do now? You said you are an accountant for a shipping company, but why are you so familiar with beverage packaging and promotion?
?As if you are a veteran!"
Shi Zhijian smiled, wasn't he a veteran? He started his career by making instant noodles and drinks.
Of course, Shi Zhijian would not say these words to Xu Shubiao. He just smiled and said: "Many things in this world are easy to understand! Besides, I did sell drinks before, but few people know about it——"
"Oh, that's it!" Xu Shubiao smiled, and suddenly pointed at the plan book and said: "But now that the packaging and advertising slogans are available, do we have to spend money to hire people to be spokespersons or do advertising?"
"Of course! Not only do we have to do it, we also have to invite celebrities to do it, because this is a new product and we must increase attention! Ordinary advertisements and spokespersons will not be effective at all!"
"You said a lot!" Xu Shubiao is a business genius after all. Even if he was cut off by Shi Zhijian, he still maintained his shrewd mind.
"Only with a strong star effect can a new product be grandly promoted to the market, because stars are the guarantee of product quality and reputation. Only with the blessing of stars can people know and recognize it! So Mr. Shi, do you have anyone in mind?" said
After finishing Xu Shubiao took a sip of coffee and looked at Shi Zhijian.
Xu Shubiao's last sentence was just a casual question, and Shi Zhijian never thought about it: "Of course, she is the big star Palan!"
"What, Param?!" Xu Shubiao almost spit out the coffee from his mouth and said with wide eyes: "You mean the female star Param? That Thai superstar?"
Shi Zhijian nodded, "Yeah, what's wrong? Do you think this drink should be advertised with a man as its spokesperson? Women are too weak?"
"No, that's not what I meant!" Xu Shubiao wiped his mouth and said, "Although our drink is very domineering, it needs a man to embody it, but our target group is both men and women, so it would be great if we use a man as our spokesperson.
, but it will lose the female market. If women are used as spokespersons, it can neutralize it and attract both men and women..."
Xu Shubiao's words made Shi Zhijian nod his head repeatedly. Yes, the analysis was spot on. It seems that Boss Xu did not become a billionaire in vain in his last life. This advertising analysis alone is very good.
"So I think it's not only appropriate to use Palan as the spokesperson of Red Bull for advertising, but it's also very surprising! But the question is, can we afford it?" Xu Shubiao finally made the point, "You have to know that Palan is one of the best in Thailand.
She is a big star, and she is so reluctant to accept endorsement ads. How could she accept a small advertisement like ours? Also, our factory has no money now. As you said, Mr. Shi, you don’t have any money either. How can we pay her?
The sky-high endorsement fees?”
How did Xu Shubiao know about the relationship between Shi Zhijian and Palan, so he immediately raised a series of questions.
Shi Zhijian didn't point it out, and said with a smile: "Let's do this, Boss Xu, let's start division of labor and cooperation. You first develop this drink, give me the sample, and then I will take you to see Palan and personally invite her to serve us
How about advertising this drink?"
Xu Shubiao thought Shi Zhijian was joking and couldn't help but said: "You give me a day and I can take out the samples. The question is, will Palan accept our invitation?"
"Then let's bet!" Shi Zhijian stood up and said with a smile, "Just bet on a cup of coffee! I invite Palan to meet at the Vienna Cafe tomorrow. You bring samples. If I win, you will pay for the coffee! OK?
"
Xu Shubiao also laughed, stood up and shook hands with Shi Zhijian: "Of course it's OK! Not to mention that I can invite her to be a spokesperson, even if I can meet her and help you pay for your coffee, I will still make a lot of money!"
"Haha, it's a deal!"
…
After all, Xu Shubiao was an industrialist. Since he and Shi Zhijian had made a plan to jointly develop beverages, he worked hard after Shi Zhijian left.
His pharmaceutical factory is well-equipped and it also produces some canned medicines. Now that the formula of H-niu is available, it only needs slight modifications to convert the production line from medicines to beverages.
Not to mention the packaging, Shi Zhijian’s planning was clearly written, even the size of the packaging cans was stated, just follow the gourd!
In fact, when the factory designer who designed the packaging saw Shi Zhijian's picture, he couldn't help but marvel that there was such a packaging. It was red in color, about the size of a fist, and felt very substantial when held in his hand!
So much so that the designer felt so much pressure that he wondered if the boss, Xu Shubiao, had found a master outside to replace him. Until Xu Shubiao reminded him that time was tight and he had to produce a batch first. He would get samples for inspection tomorrow. The designer
I just woke up and started working immediately.
The whole factory stayed up all night.
It wasn't until three o'clock in the afternoon the next day that the first batch of samples was produced.
Xu Shubiao immediately called Shi Zhijian, "Mr. Shi, my samples are in place, what about yours?"
Shi Zhijian wrote lightly: "Just take the samples and go to the Vienna Café. At five o'clock, Miss Palan and I will be there on time!"
"Okay!" At this time, Xu Shubiao thought Shi Zhijian was bragging. As Thailand's leading star, is Paran so easy to invite? Mr. Shi won't slap him in the face then, right?
No matter what, Xu Shubiao was very happy and hurriedly asked people to pack the newly produced samples and made a small gift box style. A box of eight cans would be given as a gift to the respected Miss Palan.
Viana Cafe is a high-end cafe in Bangkok. Those who can sit and drink coffee here are either rich or expensive.
Xu Shubiao has been here before, but mainly to discuss business. A cup of coffee here is enough for an ordinary family to spend three days.
In order to see the outside clearly, Xu Shubiao specially chose a seat by the floor-to-ceiling window. It is also relatively quiet and suitable for conversation.
I looked at my watch and it was already four fifty, but Shi Zhijian hadn't appeared yet. Not to mention Miss Palan, not even a ghost could be seen.
Xu Shubiao sighed, thinking that Shi Zhijian was bragging. At this moment, he saw Shi Zhijian driving a small Ford car and stopped outside the coffee shop.
Xu Shubiao hurriedly looked through the floor-to-ceiling windows, only to see the car door open, and Shi Zhijian's dull follower Aji got out. He then helped open the car door. Shi Zhijian got out of the car, but saw no one else.
Xu Shubiao sighed again, "It seems that I have overthought it. What a proud star Palan is. Mr. Shi is just an accountant at a shipping company, so how can he invite her? Forget it, I will leave it for Mr. Shi later.
To save face, don’t mention this matter again!”
Xu Shubiao determined that Shi Zhijian did not invite Palan.
When Shi Zhijian walked into the coffee shop, Xu Shubiao stood up and waved to him when he was far away.
Shi Zhijian walked over with a smile.
The two shook hands and sat down.
The waiter came over and helped bring the coffee.
Shi Zhijian sat down and looked at his watch and said with a smile: "Fortunately it's not too late - have you brought the samples?"
"Bring it!" Xu Shubiao immediately took out the sample and handed it to Shi Zhijian.
Shi Zhijian took the "H Cow" drink and looked at the familiar drink and felt as if he had traveled back to the past.
"Well, it's very good! The outer packaging is the same as what I designed."
"You know, Mr. Shi, your design shocked my designer. Whether it's size or feel, he praised it as top-notch, even better than Coca-Cola's!" Xu Shubiao's words were not flattery, but sentimental.
And hair.
"The design and packaging are good, but I don't know how it tastes?" This is what Shi Zhijian fears most. If the taste is not the same as in the previous life, it will be miserable. Maybe he has made an own mistake. This is not a fake, but
What other bullshit!
Shi Zhijian carefully opened the can with his fingers, then took a slow sip, silently thinking God bless him!
Xu Shubiao looked at him with wide eyes.
Shi Zhijian tasted it carefully, and the taste... was exactly the same as in the previous life!
Suddenly, Shi Zhijian was ecstatic!
On the surface, he was unfazed. Instead, he shook his head and said, "The taste is pretty good. It would be even better if the taste could be better!"
"Shura Martial God"
Xu Shubiao originally opened his eyes wide and waited for Shi Zhijian to praise him, but unexpectedly he was poured cold water on him. He took a deep breath and said, "I will continue to work hard!"
Seeing this, Shi Zhijian said to himself that this attitude is right! He comforted him: "Everything is difficult at the beginning, take your time! We must slowly improve according to the taste of customers and do more research! Everything must start from the market and must
Stay the same in the face of ever-changing situations! Remember, details determine success or failure!”
Shi Zhijian lavishly instilled chicken soup for Xu Shubiao, which made the exhausted Boss Xu sweat. He felt that Mr. Shi was too cultured despite his young age. You see, he talks in one way, and you can always be with him.
Learn something!
"Ahem, I'm sorry, Mr. Shi! Now that you've tasted our samples, next...that Miss Palan..." Xu Shubiao didn't want to mention this at first, but Shi Zhijian was so stinky that Xu Shubiao couldn't bear it.
I couldn't help but want to hit him.
Hearing this, Shi Zhijian glanced at his watch and said, "Wow, it's already half past five. It looks like Miss Palan is too busy and may not be able to come."
Xu Shubiao rolled his eyes, thinking that Shi Zhijian was still refusing to admit it at this time.
"Please! Mr. Shi, is it true that Miss Palan is so easy to invite? I managed to go to the last Chinese Business Conference, but I didn't even see Miss Palan. Why? Because she is a big star.
The grade is high! If you are at a level like ours, don’t expect too much, it’s better to be down-to-earth----"
Shi Zhijian smiled and took a sip of coffee: "Are you reminding me or teaching me a lesson?"
Xu Shubiao said: "I am reminding you that as a person, you must see the situation clearly and distinguish the levels clearly!"
Before Xu Shubiao could finish his words, someone in the coffee shop exclaimed: "Look, who is here?"
"Oh my God, the big star Paran?"
Everyone looked outside one after another.
Xu Shubiao was startled and hurriedly looked outside, only to see the charming Palan walking towards the coffee shop under the escort of bodyguards.
"How could this happen?" Xu Shubiao was stunned, then looked at Shi Zhijian and said in disbelief: "Did you really invite her over?"
Shi Zhijian nodded: "Yes, let's talk about business and endorsements! By the way, what were you talking about just now? We need to distinguish the situation and level - then you dare to ask me what level I am?"
Xu Shubiao became mute and stared at Shi Zhijian with wide eyes. At this moment, he really couldn't understand the young man in front of him. Yes, what level is he? How could he invite such a big shot as Pa Lan?!
Paran's appearance caused a commotion in the coffee shop, but everyone soon calmed down. After all, this is a high-end place, and everyone is a person of status and status. They will not be as excited as the ordinary people on the street when they see a big star.
But there were still many male customers who couldn't help but cast their eyes on Palan with amazing expressions.
Some of the female customers had expressions of envy or jealousy. They were all women, but Palan looked so glamorous. It was so unfair!
At this time, everyone is more curious about what Paran is doing here?
Soon they knew the answer.
Shi Zhijian stood up, dressed in white and elegant, and waved to Palan.
Palan smiled slightly and walked towards Shi Zhijian with outstanding grace.
Everyone looked at it and exclaimed, "Wow, golden girl!" Then they speculated whether the two were boyfriend and girlfriend, or whether they were dating? If so, it would be very exciting. Maybe they would be secretly photographed by the paparazzi and they would be exposed tomorrow.
Headlines!
But when they saw Xu Shubiao standing up, they knew they were wrong. How could anyone have a big light bulb on a private date?!
