"How could this happen? Will even Shao Daheng lose to this guy Shi Zhijian?"
Li Zhaotian chewed his cigar and read the newspaper with a look of disbelief on his face.
Wen Zeton opened his mouth and said: "This is just the beginning. Besides, the box office of Jiahe at the premiere is only half of Shaw Brothers!"
"Really?" Li Zhaotian showed a hint of contempt on his face, reached out to pick up the newspaper and shook it, "Do you know what this is?"
"Isn't it just a newspaper?" Wen Zeton didn't know why.
"Wrong! This is not just a newspaper, it is also a tool! A tool to control people's hearts!" Li Zhaotian said in a deep tone, biting his cigar and blowing out a puff of smoke: "Whatever the people want, the world is invincible!"
…
Cheung Kong Industries.
Li Jiacheng also looked at the newspaper in his hand.
Zhuang Jiajun couldn't help but interject: "It seems that Shi Zhijian's movie is showing signs of detonating."
After a pause, "I didn't expect that even Shaw Brothers couldn't suppress him."
Li Jiacheng took a deep breath, put down the newspaper in his hand, took off his glasses and pinched his eyebrows with his hands, looking very tired.
"But brother-in-law, you don't have to worry. This is just the beginning. I heard that Golden Harvest's box office is not even half of Shaw Brothers'!"
Li Jiacheng opened his eyes: "What I'm worried about is not the box office of Jiahe's premiere, but its future box office! I'm afraid that Shi Zhijian will take advantage of this shareholder trend to become unstoppable!"
…
In the evening.
"Hey, Lame Dragon, here's a newspaper!"
The lame dragon took out a copy of the newspaper and handed it to the old customer.
"Why are all the posts praising Jiahe's "The Myth"? Is this drama really that good?"
"Yes, it's the same in my newspaper! It says this is the first time-travel blockbuster!"
Everyone gathered together to smoke and talk.
"Why don't you buy a ticket and go see it tonight?"
"My wife saw it last night and said it was great!"
“Then I’d better go!”
At this time
"Hey, Lame Dragon! What are you doing?" Everyone looked at the newsstand owner Lame Dragon.
The lame dragon is limping and cleaning up the stall.
"Lame Dragon, you don't want to do business anymore?"
"If you clean up your stall so early, you won't make any money?"
While cleaning up the stall, Lame Dragon turned around and said to everyone: "You can never make enough money! I want to watch "Myth" with my wife and children tonight!"
…
Shi Zhijian's strategy succeeded.
The publicity methods in this era are actually very traditional. Apart from newspapers and periodicals, the biggest publicity method is word of mouth!
Shi Zhijian paid to hire many people to go to the movies.
These people all took advantage at first, but after watching the movie, they were shocked and moved.
They are rough people and have little education, but they can also tell whether a movie is good or bad.
A good movie that touches people's hearts and makes them want to watch it again.
Once you see a bad movie, you won’t want to watch it a second time!
So these people turned around and actually took the initiative to spend money and go to the cinema to watch it a second time.
After watching it, I felt it was not enough, so I found my relatives and friends and invited them to watch it a third time!
The lack of entertainment in this era has made people regard watching movies as a great pleasure. In the previous life, many people could watch a movie twice or three times, but people in this era are even more sharp, and they can watch it five, six, seven or eight times!
After finishing the brushing, word of mouth came out.
One word: Like!
Word of mouth spreads the word, and more and more people watch the show.
From the third day onwards, Jiahe's box office began to counterattack, with a single-day box office reaching 100,000.
In order to celebrate this historical achievement, Shi Zhijian personally hand-painted posters on the monthly subscription magazine "Ming Pao".
On the poster——
A simple, majestic and colorful terracotta warriors and horses stand in the center of the poster.
There are two big characters "One Hundred Thousand" on it.
Below is a line: Thank you to all the people of Hong Kong for paying attention to Jiahe. Let us work together to make "Myth" break records again!
This poster hand-drawn by Shi Zhijian was like a depth charge that instantly detonated the entire Hong Kong.
People in this era are very naive, and Shi Zhijian shamelessly used the tricks he used in his previous life, causing all the people in Hong Kong to worry about the box office record of "The Myth".
"Stir up the fire for "Myth"!"
"Buy a ticket again to support "Myth"!"
"We, the people of Hong Kong, must create our own record!"
The fans are crazy.
Especially in this era of lack of entertainment, the birth of a phenomenal movie is often inseparable from these crazy fans.
With the support of these crazy fans, the box office of "Myth" is booming and rising continuously.
The box office numbers on the posters change every day.
single day
One hundred and ten thousand!
One hundred and twenty thousand!
One hundred and thirty thousand!
Catch up directly with Shaw Brothers.
One hundred and forty thousand!
Directly crushing Shaw Brothers, the box office of Shaw Brothers fell off a cliff, reaching 60,000.
One hundred and fifty thousand!
One hundred and sixty thousand!
One hundred and seventy thousand!
…
Many people began to lose interest in work, and all began to care about whether the box office of "Myth" could break yesterday's box office record.
At the same time, "Ming Pao", which publishes "box office posters", has also seen a surge in sales.
People buy "Ming Pao" first thing every day, and then check whether the box office numbers of "Myth" have changed.
In the words of a well-known person, "During this period, the whole of Hong Kong seems to be possessed by an evil spirit!"
Fifteen days later, the single-day box office of "Myth" finally exceeded 200,000!
Two hundred thousand!
The total investment for a major drama in this era is only 200,000 yuan!
This means that Jiahe made back its entire investment in just one day at the box office!
Not to mention, the single-day box office of 200,000 yuan also broke the record for the highest single-day box office in Asia.
Prior to this, the record holder for the highest single-day box office in Asia was the fifth "007" film "Thunder Valley" starring Sean Connery in 1967, which had a single-day box office of 197,000 Hong Kong dollars in Asia.
When the Terracotta Warriors poster updated the box office to "200,000", movie fans across Hong Kong cheered and celebrated, and some even set off firecrackers in the street, just like the Chinese New Year!
Since then——
Jiahe's "Myth" has only been in theaters for half a month, and the total box office in Hong Kong has reached 2 million!
Exploded!
Exploded!
You know, the last movie "The One-Armed Swordsman" that had a box office of over one million took two full months to reach the one million mark.
But "Myth" is even crazier. It only took half a month to reach two million!
If this isn’t a miracle, what is it?!
Not to mention Hong Kong, even the whole of Asia and even Hollywood know about this miracle.
Hong Kong, the Pearl of the Orient, shocked the world for the first time with a movie twenty years in advance.
at the same time.
Shao Daheng, Li Zhaotian, Li Jiacheng and others were staring at the "box office poster" hand-drawn by Shi Zhijian.
The numbers on the "poster" are so bright red, so eye-catching, and so dazzling.
Just when everyone was speculating about what Shi Zhijian would do next, the style of the poster suddenly changed——
“A promise worth a thousand dollars, the investment will be fulfilled! We sincerely invite investors of The Myth to visit The Peninsula Hotel!”
