"What happened, are you making such a fuss?" Shi Zhijian asked Liu Jianxiong.
"Newspaper, today's newspaper!" Liu Jianxiong took out a newspaper and showed it to Shi Zhijian.
Shi Zhijian took the newspaper and read it. The headline on the newspaper read: "Wahaha's collapse! Huge advertising investment in exchange for zero money!"
"Huh?" Shi Zhijian was stunned for a moment. Apart from Dai Fengni, no one else could use such an easy-to-understand and vivid word to describe Wahaha's sales results this time.
Shi Zhijian took a closer look at the specific content. The general meaning was that this time Shi Zhijian took too big a step and spent so much money on advertising for his new product Wahaha, but the sales results were unsatisfactory. In two days, all the sales were
The total sales of 237 store stores in Hong Kong are less than 1,000, and on average, one store sells less than 5 bottles.
Immediately afterwards, the article gave examples to prove how failed the sales strategy planned by Shi Zhijian was.
Passerby Asu stood up to prove that everyone did not like this ghost Wahaha and felt that Shi Zhijian, who was on the street, was a big liar who defrauded children of money.
A passerby, A Biao, stood up and said that although Wahaha's advertisement was loud, few people liked it. In the final analysis, everyone did not trust Shi Zhijian.
After reading this article, Shi Zhijian immediately pictured Dai Fengni smiling evilly at him.
Behind her, the two followers, Master Su and Chen Biao, followed her and shook their shoulders and laughed evilly, a typical example of working together in a wolf.
Shi Zhijian put down the newspaper and said to Liu Jianxiong: "Don't worry, our advertising will be effective in the long run, and the effect will not be obvious in a short period of time."
Before Shi Zhijian could finish his words, he saw an angry Dao Daoxiong running over and saying, "It's not good, Brother Jian! Something big has happened!"
"What happened? Are you so panicked?" Liu Jianxiong asked.
"Uh, Mr. Liu, why are you here?" Da Daoxiong saw Liu Jianxiong stunned for a moment, and then saw the newspaper in Shi Zhijian's hand, and said in surprise: "Brother Jian, do you already know?" Then he took out the same newspaper.
Shi Zhijian nodded, "I'm interested. It seems like you care about me!"
Daeshengxiong scratched his head in embarrassment: "That's right! Boss, you are always so nice to me."
Before Dao Daoxiong finished speaking, Huo Yong rushed in with a newspaper and yelled, "It's not good, Brother Jian! Something big has happened!"
Then, Hu Yong, Da Daxiong, and Liu Jianxiong looked at each other with big eyes.
Hu Yong saw the newspaper in Shi Zhijian's hand and said, "Brother Jian, do you know everything?"
Shi Zhijian did not speak, but Indian Assam next to him said: "You all care about Mr. Shi! I can prove it!"
Liu Jianxiong looked like he had just seen Assam, "Hey, Assam, why don't you look down at the gate and why are you staying here? Are you being lazy?"
"It's unfair, Manager Liu!" Assam hurriedly explained, "I'm here to deliver something to Mr. Shi!"
"Send something? What thing?"
"Hey, that's it!"
Everyone looked at the toothpaste and toothbrush in the gift box.
"What do you mean? You are so stingy about giving Brother Jian something like this?"
"It was given by Dai Fengni." Shi Zhijian said.
"Dai Fengni?" Liu Jianxiong and the others looked at the ointment toothbrushes, and then remembered the content of the bet between Dai Fengni and Shi Zhijian. Shi Zhijian immediately came to mind, gargling his mouth and brushing his teeth desperately, and then the charming Dai Fengni's high jade feet slowly stretched towards Shi Zhijian's mouth...
The picture is too evil to imagine.
"No way, Brother Jian! How dare she provoke you like this?" Liu Jianxiong said in surprise.
"Don't be afraid, Brother Jian! If you really lose, let me do it!" Daeshengxiong patted his chest with awe-inspiring righteousness.
"No! Let me do it! Brother Xiong, you have been through life and death for Brother Jian so many times! Let me do it this time!" Beard Yong refused to give in.
"let me!"
"No! I'll do it!"
Daesheng Xiong and Hu Xiong see who has the louder voice and beat their chests louder.
Shi Zhijian suddenly said: "To be honest, do you think I am really going to lose?"
Da Daoxiong and Hu Xiong looked at Shi Zhijian: "Brother Jian, we have always supported you! But this time..."
Liu Jianxiong continued: "You are definitely going to lose! The sales exceeded 10,000 in three days, and it has only been two days since the sales were less than 1,000. What a waste!"
It's not that Liu Jianxiong is badmouthing Shi Zhijian, it's the fact that Wahaha's sales are so miserable now that even if the gods come, they can't make a difference.
Assam hurriedly said: "Mr. Shi, I support you. At worst, I will stop eating curry and drink your Wahaha instead. I will drink a few more bottles every day to support you!"
"You are determined, Assam!" Shi Zhijian smiled, "There is still one day left, I haven't lost yet."
Liu Jianxiong rolled his eyes, "Brother Jian, please stop insisting. You just want to save face and suffer the consequences! How about this, learn your old tricks, which are about uncovering the lid, and have another bottle!"
"Yes, yes! That one is very good! Our drinks used to rely on that to defeat Yongkang!"
"I also like this trick. If you buy another bottle, you'll get a prize if you open the lid. It's amazing if you think about it!"
Big Daoxiong and Beard Yong also yelled from the side.
Shi Zhijian smiled: "That kind of trick is suitable for products that are already on the market and are already well-known to the outside world. If new products use this trick, they will only hit the market!"
"Then what are you going to do?" Liu Jianxiong was anxious.
"How to do it. Xiongzi, you have been following me for so long and I haven't taught you any real skills. Today I will tell you a truth. Do you know what the best marketing in the world is? Just throw money!"
"It is true that the current sales volume is not good, but I have spent a lot of advertising money, so I will definitely gain something in the future."
"I know this. You are slowly brainwashing those customers! The question is what to do now? Do you really want to do that for Miss Dai...that?" Liu Jianxiong was embarrassed to say it.
"Of course not! I have already thought of a new promotion plan!"
"What plan?" Liu Jianxiong was surprised.
Others also looked at Shi Zhijian, doubting whether Shi Zhijian could come back to life and turn things around.
"My plan is---" Shi Zhijian's lips curled up, "Bundled marketing!"
"Eh? Bundle marketing?"
Liu Jianxiong and others looked surprised and a little confused.
After all, there is no concept of "bundled marketing" in Hong Kong in this era.
In fact, the concept of "bundled marketing" has already existed.
And it originated from the great inventor King Gillette in 1903, the man who invented the razor.
It's just that this guy invented this replaceable razor but couldn't sell it.
After a lot of hard work in the initial stage, 51 knife holders and 168 blades were sold.
But what Jin Gillette did next created a new business model. He sold millions of knife holders to the U.S. Army at extremely low discounts. After these soldiers retired and returned home, they all turned into Gillette.
of loyal users.
He sold the knife holder to a bank and asked the bank to give it as a gift to a new customer who opened an account. He managed to bundle the knife holder with all the merchandise for sale, from Green Arrow chewing gum to black tea bags.
In just one year, he sold 90,000 knife holders and 12.4 million blades.
As a result, a sales miracle was achieved, with sales soaring 70,000 times in one year.
"From now on, if you buy a movie ticket for "Myth", you will get ten bottles of Wahaha yogurt for free! Similarly, anyone who buys ten bottles of Wahaha yogurt will also get a movie ticket for "Myth" for free!"
The "Myth" movie ticket costs five yuan a piece.
A bottle of Wahaha yogurt costs 50 cents.
When bundled together, you get one item for free. This promotion is absolutely amazing.
In addition, Shi Zhijian thought very clearly.
It has been almost 20 days since "Myth" was released, and the box office has slowly started to fall from its peak. With the help of Wahaha yogurt, the box office may reach another peak.
In the same way, Wahaha Yogurt can also take advantage of "Myth", which is setting off a hurricane of fanaticism in Hong Kong, to bring about explosive marketing!
