"Did you hear correctly? Five thousand units of the Shinhwa Walkman were sold in one go?" Sony boss Akio Morita was full of doubts about this data.
"That's right! Mr. Morita! Because of the wrong printing on the scratch-off card, the discount of thirty US dollars was mistakenly printed as a discount of three hundred US dollars. Countless customers flooded into the department store to buy their products that were originally priced at US$500!"
"In addition, the reporters we bought published the news in newspapers and magazines. Now, not to mention Kyoto, even Nagoya, Osaka, Yokohama and other places have also started panic buying!"
Akio Morita vaguely felt that something was wrong. He took off his glasses, pinched the center of his eyebrows with his fingers, and let his mind spin rapidly.
At first, when he heard that Shi Zhijian had made a mistake and printed the scratch card incorrectly, and sold the item worth 500 for 200, he was very excited and happy.
But now that the sales data came out, he felt something was wrong, especially the sales of Sony's recorders, which had plummeted. This was something he couldn't stand.
Could it be that I was deceived and that Shi Zhijian was playing tricks again? It’s understandable that he printed the wrong scratch card. He could have refused to admit it and continued selling without losing so much!
unless--
Unless he was acting from the beginning!
Those Walkmans were priced at two hundred dollars to begin with!
Thinking of this, Akio Morita's heart beat violently.
He felt that this guess was a bit too scary!
He hurriedly hung up the phone and called his old rival Konosuke Matsushita.
In the past, Akio Morita would never have taken the initiative to call this competitor, but now that the matter was serious, he wanted to prove his suspicion.
"Hello, what is the situation at Shinhwa?" Akio Morita asked the Panasonic boss in a polite tone.
Matsushita Konosuke: "Don't you understand now? We were all fooled by that young man named Shi!"
"Uh, what do you mean?"
"What do you mean? He has been planning it from the beginning! A product worth two hundred dollars has to be priced at five hundred dollars! It's ridiculous that we even help him advertise to let everyone know how high the price of five hundred dollars is!
"
Akio Morita's face looked a little ugly.
Konosuke Matsushita is known as the "God of Management", and his analysis will never be without aim.
"Then, he deliberately created a loophole to allow those customers who like to take advantage to get in! The scratch card was misprinted, and thirty was printed instead of three hundred. These were all scripts he directed and acted!"
The corners of Morita's eyes were twitching.
"As you can see, sales exploded! His Walkman took over the market with lightning speed! But our recorder fell into slow sales!" Matsushita Konosuke's tone on the phone became a little weird.
"To be honest, I am somewhat impressed by this young man! He is so calculating!"
Shengtian held the phone, but his body was a little shaky, "You mean, he has been planning this from the beginning? He treats us like monkeys and uses us to help him with publicity and advertising. We don't know it yet, and we act stupidly
Applause to celebrate?”
"What do you think?" Konosuke Matsushita sneered, "Even if we are all monkeys, you are still the biggest one!"
"Why?"
"Have you forgotten? The 130,000 TV sets you sold him, after he split the TV series, sold some of the parts to us, Panasonic, and Toshiba, the two major companies, and the most important thing about the Walkman
He didn’t spend a penny on the semiconductor components! As far as I know, that also accounts for the largest portion of the Walkman’s manufacturing cost!”
When Morita heard this, a rush of blood surged into his throat!
Salty!
He tried hard to swallow the mouthful of hot blood - was this Shi Zhijian a human or a ghost? How could he come up with such a series of incredible strategies?
"Okay! Get some rest early! Winning or losing is a foregone conclusion! At least we, Panasonic, can still hold on! But I'm afraid Sony will be in a worse situation. I heard that in order to defeat Shi Zhijian and seize the tape recorder market, you have increased your bank loans.
Increased production volume!”
It would have been better if Konosuke Matsushita didn't say this, but once he said it, Akio Morita couldn't bear it anymore, poof! A mouthful of hot blood spurted out!
How proud I was before, how embarrassed I am now!
In fact, after Akio Morita received four million US dollars from Shi Zhijian, he had great ambitions. He wanted to dominate the tape recorder market while forcing Shi Zhijian to retreat!
So he borrowed three million US dollars from the bank, and together with the four million that Shi Zhijian gave him, he poured it all in and started producing Sony recorders at full capacity!
But man’s calculation is not as good as God’s calculation!
Now that Walkman sales are skyrocketing, his tape recorder is paralyzed!
How can such a huge reversal make the Sony boss feel embarrassed?
…
The lottery for misprinted scratch cards continues to be popular!
Sales of the Shinhwa Generation Walkman continue to boom!
In order to buy a super fashionable Walkman, many young people who cannot afford two hundred dollars have chosen the "mortgage" function introduced by Shi Zhijian!
Since then, mortgage activities have become popular!
There are also some young people who love vanity and choose some extreme means to raise money. Although it is not as much as "selling kidneys to buy myths", it is almost enough!
Since then, the promotional copywriting created by Shi Zhijian has also become popular!
Fire! Fire! Fire!
Three days later, the dust fell to the ground!
The Shinhwa Generation Walkman seized the Japanese recording market and sold 50,000 units in one go!
The sales target set by Shi Zhijian for the company was achieved.
At the same time, this incident had such a huge impact on the entire industry that major Japanese technology companies such as Sony, Panasonic, and Toshiba began to collect Shi Zhijian’s marketing materials.
Soon, a complete marketing copy was placed on the desks of these company bosses.
Late at night, Konosuke Matsushita and others from Panasonic Corporation picked up the copy and read it carefully. Then they were surprised how long Shi Zhijian's brain was. Finally, he clasped his hands and marveled that there are such strange people in the world!
Many marketing companies even enshrine Shi Zhijian's marketing strategy on their desks and study it in depth as a rare sales secret book.
In addition, some thoughtful people compiled a series of Shi Zhijian's actions after landing in Japan into a business art of war, named "Shi's Art of War"!
The content of "Shi's Art of War" is detailed and true, from Shi Zhijian's acquisition of Crescent Music Company and the karaoke patent, to Shi Zhijian's calculation of Golden Dragon Co., Ltd., helping Yamada Mitsuko secure the title of female president, to his development of the Walkman, and his cooperation with Sony
The tape recorder war begins...The content is as eloquent as "The Romance of the Three Kingdoms", full of conspiracies and intrigues.
So much so that as soon as this book came out, in addition to those readers who studied commercial marketing, it also attracted countless fans to rush to buy this book as a real-life version of "The Romance of the Three Kingdoms"!
For a time, Shi Zhijian was called the contemporary "Cao Cao"!