Chapter 173 The first pair of signed sneakers is released globally
Until January 9th, the Knicks' games were won and lost. There were many reasons for the loss. The most important thing was that the Knicks did not have a stable second scoring point other than Lian Dao, and the Knicks' inside line was particularly easy to target.
, the overall height of the inside line is relatively short, and David Lee is also weak in confrontation.
As for Milicic, he can become a qualified substitute center.
However, his strength has not reached the level of a starter. First, his shooting is unstable, and he mostly relies on his body for dunks and layups. Second, Milicic's golf IQ is insufficient and he is often fouled by his opponents at the basket.
Milicic is easy to get into trouble when playing.
But there are not so many requirements on the bench, and Milicic's defense can also make up for the defensive disadvantages inside.
Moreover, the game has reached the middle of the season, and basically all teams have an understanding of the Knicks. In particular, other teams have studied Lian Dao very thoroughly, and they have also conducted targeted defenses based on Lian Dao's offensive habits.
Especially the defense against Lian Dao's three-pointers from the outside has definitely improved by two levels compared to December, which has also caused Lian Dao's shooting percentage from the outside to continue to decline.
Once Lian Dao breaks through to the inside, they will quickly shrink the defense line, and at this time Lian Dao's problem of inaccurate mid-range shooting is completely exposed.
The reason why rookies easily encounter the rookie wall is because their opponents have studied you thoroughly and formulated methods specifically for you. If a rookie with average talent and poor mentality at this time will quickly go downhill, and then he will be eliminated.
eliminated by the alliance.
Rookies with strong talent and mentality will swim upstream and break through the rookie wall. Even under targeted defense, they can still score. Once such rookies mature, as long as there are no injuries, they will become the best in the league.
A mainstay, even a superstar.
Obviously, Lian Dao is the latter. Although he has been targeted, no team can really lock him down, and he can still score high points in every game.
Although Lian Dao can still score 30+ points in every game, sometimes he cannot lead the team to victory. Although he hates to admit it, Lian Dao knows that he has hit the rookie wall.
Moreover, this rookie wall is not easy to solve in a short time. After all, CIC cannot be developed overnight.
…
November 10th.
Waldorf Astoria New York, the world's first skyscraper hotel,
It is also the most legendary hotel in New York, witnessing countless major historical events and hosting many global celebrities.
Lian Dao's LD-1 launch conference was held in the conference room here.
There were also many media reporters and Lian Dao fans gathered at the scene.
Due to Lian Dao's popularity in New York, a large number of fans came to watch Lian Dao's press conference, and the hotel also deployed security to maintain order.
This is the first time that a Chinese brand of sneakers has held a press conference in the United States, so the press conference has received widespread attention from all media. Even the New York Times sent reporters to the press conference.
The conference room, which can accommodate more than 2,000 people, was already packed with people. Anta's staff were fortunate to have chosen a larger hotel, otherwise it would not be able to accommodate so many people.
Anta also did not expect that its first press conference would attract such widespread attention.
In fact, this is normal. This is New York, the economic capital of the United States. The most important thing is attention, especially for the Knicks' star player.
Why many stars are eager to come to big football markets, attention and exposure is the main reason, because it is related to the economic value of player endorsement contracts.
It’s about the beautiful knife they can get their hands on.
Historically, one of the reasons why Curry asked to go to the Knicks before the draft was because of the Nike endorsement contract. The first sneaker Curry signed was with Nike. Nike will give different signing levels based on the player's popularity and the city where he is located.
, if he joins the Knicks, Curry can get as much as 1.3 million U.S. dollars more every year. At that time, Curry's rookie contract was only two to three million a year. This part of the salary is still valuable!
The first row of the conference room has been occupied by all media reporters, and various long guns and cannons have been set up in front of it. The scene is very grand.
Anta staff were very happy to see this scene, attracting so many media reporters, which means that the press conference has already been half successful before it even begins.
Before the press conference was about to start, Lian Dao came to the scene holding the hand of his junior sister Guo Yuwei.
This caused cheers from the audience.
Basically, all the media and fans who can come here are here for Lian Dao. The appearance of the rightful owner will certainly attract more attention.
Anta is actually taking the same path that Nike took when signing Jordan. Whether it can succeed depends on the performance of the first pair of shoes.
Lian Dao arrived at the scene and the press conference was announced to begin.
At the beginning, Anta's R&D staff introduced the technology of sneakers, including what black technologies are used in these shoes. Before Anta released the news of acquiring Fila, they had already completed most of the acquisitions, and Fila's technology had also been taken over long ago.
Now, with Lian Dao’s first pair of signature shoes, I have already mastered all these techniques.
In the press conference, these technologies were also presented one by one, which also gave all fans reassurance. Although they didn’t know much about Anta, they knew Fila. Fila also had a period of glory back then, and many of them
People have also worn Fila shoes, and they also have Anta's unique shock-absorbing technology, which makes many people incredible.
By now, many people know that with the backing of Fila technology and Anta's unique shock-absorbing technology, LD-1's sneaker technology is definitely not bad.
At this time, it was the designer's turn to introduce it. The designer was concise and clear, and directly showed the design of the shoes on the screen.
The venue suddenly became excited.
These shoes are so... so handsome.
The shoes are two-color Chinese sneakers. The color combination of lotus white and indigo is not as prominent as the contrast between white and black. On the contrary, the two colors are more integrated together without obvious excessive prominence. The transition between the two colors presents a halo.
The handover of dyeing.
Especially paired with the traditional Chinese thunder pattern and cloud pattern combination, this pair of shoes looks simple and high-end, but also has an indescribable mystery.
Then there is the shoe label with the logo "LD".
On the opposite side of the shoe logo is the silhouette of Lian Dao taking off from the free throw line and dunking. With his feet stepping on cloud patterns, he seems to be walking in the sky, which shows his domineering attitude!
The design and shape of this pair of shoes have made many people eager to ask about the price of the sneakers.
At this time, Anta also announced the pricing of sneakers.
Anta also launched a limited edition version of LD-1 this time.
The price of LD-1 is US$126, which is equivalent to about 860 yuan.
As a signature sneaker, this price is actually very affordable. You must know that many star signature sneakers are around 1,200 yuan.
The difference of the limited version of LD-1 is that, in addition to the previous designs, the heel of the sneaker has a background image of Lian Dao holding the NCAA championship trophy. At the same time, there is a death sickle pattern next to the original logo, and every time
A pair of limited edition sneakers has a unique number.
The price of LD-1's limited edition sneakers is relatively high. It is priced at US$288. This sneaker is limited to 1,215 pairs worldwide.
Limited-edition sneakers are also specially prepared for rich people, and they are also very collectible.
This price caused an uproar when it came out. Judging from the technological content and design investment, this price should not be so cheap.
However, Anta is obviously giving up part of its profits this time and giving priority to opening up the market.
In order to open up the market as soon as possible, Anta also launched a blind box event.
Among these sneakers are several pairs of sneakers signed by Lian Dao.
The quantity is not large, it mainly depends on luck.
Lian Dao mentioned the blind box plan when Anta staff came to the United States. The people at Anta knew it was a genius marketing plan, so Anta gave Lian Dao 1 million for the idea.
Lian Dao didn't expect that he could earn an extra million by casually mentioning the expenses.
This one million creative fee is definitely a profit for Anta. You must know that blind box marketing in later generations has become extremely popular, especially the mobile phone blind boxes launched by some supermarkets, which made many people go to buy them stupidly.
In fact, at this point, Lian Dao still underestimated the future knowledge reserve in his mind. If nothing else, the movie scripts in his mind would definitely shock the world's entertainment industry.
Regarding the signature blind box, Anta also carried out strict sealing and packaging on the outside in order to prevent sales leakage and strive to be fair and reasonable.
The launch of the blind box also made the whole audience excited. Everyone is naturally curious about things of a betting nature. Speaking of which, this also takes advantage of people's small and broad hearts.
This thing is like a lottery ticket. Many people know that the probability of winning is extremely low, but some people are still willing to buy it. Why? Because they have heard that someone has won the lottery before.
Therefore, when fans who buy sneakers signed by Lian Dao post pictures on social media, it will be a wave of free advertising.
At this time, many people at the scene could no longer bear the restlessness in their hearts, and they were eager to buy now.