The third hundred and thirteenth act: the launch of the customized keyboard and mouse
"I know this." Li Xianghe spoke.
After every commercial shoot.
The reporters at the TV station would pass the microphone to her.
Ask some questions related to the advertising shooting, such as, 'What do you think of the advertising shoot for the Hunan and Henan contestants?' 'What products do you plan to endorse next time?' 'Do you have the feeling of being called a big screen star?'
Similar questions are endless.
However, she also knew that this was a promotion for OGN TV station. The commercial shooting was released in the form of behind-the-scenes, giving fans more possibilities to learn about the contestants.
"Indeed." Jin Minna smiled. "I have also interviewed Xianghe players, especially for the drink commercial. I also saw traces of canned drinks in SKT's training room before."
That was a promotional advertisement I received last year.
Li Xianghe in a white shirt grinned silly.
The "like" gesture that has remained unchanged for thousands of years has also come up with new tricks.
"Because... a lot of that drink is given away for free." Li Xianghe said truthfully, "So I will use it to refresh myself during daily training."
Lee Jae-wan hummed.
It's obviously you who is looking for petty gains.
There are still two large boxes stacked in the grocery room of the training base. They are all filled with canned drinks endorsed by you. Except for you, the spokesperson, who enjoys them diligently, we have not touched a single can.
Naturally, teammates are not eligible to enjoy it.
But Su Yuhang is different.
Every morning, he would take out two cans from the box, give one to himself, and place one on Su Yuhang's computer desk.
"And...Su Yuhang also thinks the taste is quite good." Li Xianghe continued, "If there is a chance, I hope that the beverage manufacturer can ask me to endorse it again."
As soon as the words were spoken.
Li Zaiwan couldn't help laughing.
It tastes good for sure.
Two large boxes of free drinks are your real purpose, Li Xianghe.
The footage from your last commercial shoot has become a variety of emoticons. The promotional purpose was achieved, but it made their functional drinks synonymous with magic.
Notability goes up.
Sales have not increased at all.
"It turns out that the Xianghe players want to continue to endorse drinks." Jin Minna nodded with sudden realization. "But...there are equipment manufacturers who want to cooperate with the Xianghe players."
Equipment refers to keyboard, mouse and headphones.
"I remember that the club seems to have corresponding cooperation, right?" Li Xianghe said.
In order to promote their keyboards and mice, many e-sports equipment manufacturers will actively seek cooperation with teams.
SKT is no exception.
The team members’ keyboards and mice are exclusively provided by Razer.
Unless the club agrees.
Otherwise, team members are not qualified to endorse other companies’ equipment.
"Mainly because of the eye-catching customized keyboard and mouse of the Xianghe player." Jin Minna explained, "Since the customized keyboard was exposed in front of the camera, many fans have left messages, hoping to get SKT's customized keyboard and mouse."
The Spring Festival gift given by Su Yuhang was just the replacement of DIY keycaps. It neither violated the club's rigid rules nor the sense of gap caused by changing equipment.
There are official customized keyboards and mice.
For example, the sister team KT.
We established a cooperative relationship with Cherry last year.
We also sent team members to shoot corresponding promotional videos.
SKT’s sponsor Razer is not to be outdone.
The SKT T1 customized mouse and mouse pad were launched shortly afterwards. With the specific color combination of red and black, and the spread-out T1 LOGO, it became a hot-selling product that fans rushed to buy soon after its release.
She went on to add, "SKT's sponsors also announced on Twitter recently that they will launch a new customized keyboard and mouse. At the same time, I hope to have a good cooperation with the players."
This kind of customized model doesn’t only appear in e-sports equipment.
It also appears on Li Xianghe’s favorite Coke.
After SKT won the S5 World Championship, Coca-Cola specially produced a batch of canned Cokes with player IDs printed on them, and Riot Games officials also released promotional photos of players holding Cokes.
For a while.
Collecting cola from the entire SKT team has become the purchasing purpose of many customers.
"The promotional video is scheduled for the holiday after the Spring Split." Kim Jung-hoon said, "Everyone will have a chance to appear. I hope that at that time we will shoot the commercial as the champions of the Spring Split."
As the team's coach and producer.
Kkoma has great decision-making power.
Even the filming of this couple's watch commercial had to comply with her schedule. After all, the team will put the results on the field first, and any cooperative advertisements will come second.
If there are no results.
Manufacturers also won't be looking for endorsements.
"Will the coach appear in the promotional video?" Lee Jae-wan turned his head. "When KT was filming the keyboard commercial, my coach was in the main position."
She had seen the endorsement photos from that time.
Even the good-looking contestant Kim Ha Kui cannot escape the law that endorsements must be foolish.
Deft's smile in front of the camera was stiff and awkward.
"Then it depends on your performance." Jin Zhenxun said, "If you perform well, I will definitely shoot a promotional video with everyone. If you perform poorly... I am a coach who has no face to appear on camera."
The only Li sister, Li Jae-wan, is full of confidence. "Coach, don't worry, with Sister Xianghe as the main core, we will definitely win all the games in the next games!"
Although she would argue with Li Xianghe from time to time.
But I still deeply admire this guy's competitive ability.
"After the commercial shooting is over, it will be everyone's free time." Jin Zhenxun nodded. "We will resume our daily training schedule tomorrow. The next competition is very critical and will determine whether we can advance smoothly."
SKT's entry into the playoffs is a sure thing.
Even if he loses all eight subsequent games.
You can also rely on your points advantage to squeeze into the fiercely contested playoffs.
But this is not what Kim Jung-hoon wants to see. Now that he has the points advantage in the first half of the schedule, he naturally needs to make full use of it. There is a huge difference between ranking first and fifth.
The first is to directly enter the finals.
Second to fifth place all had to go through brutal competition.
The chat among the team members ended.
The second phase of advertising shooting arrived as scheduled.
Since I had read the process script in advance, there were no difficulties in shooting the promotional video. Coupled with someone's bold idea, the effect of the finished film was even better than the director's expectations.
The two people standing in the distance stared lovingly.
Under the guidance of the Omega watch, we approached each other. Little by little, we held hands and clasped our fingers, and gradually embraced each other face to face.
A short video of just tens of seconds.
It's hard to fault the two people's serious performances.
If not for the presence of staff and cameras nearby.
Lee Jae-wan felt that the two people could not help but hug and kiss each other. Especially Lee Sang-ha's loving eyes were clearly visible under the spotlight.
"Click!"
The director suddenly raised his hand.
She was afraid of allowing the couple to have free rein any longer.
The studio has really become a place where sour cat food is distributed.
"The shooting is over!"
The director watched the replay.
Nodding with satisfaction.
"Thank you very much to Miss Xianghe and Mr. Yuhang for their full cooperation." The staff thanked them while handing over the prepared couple gift box.
This is a customized gift box from Omega.
The color of the watch is a classic black and white combination. The men's model is warm and shiny white, while the women's model is simple and dark black. When worn, it feels like a specially appointed couple.