For role players, the All-Star Game is a time to rest, but for star players, this is not the case. In the past, it was Zhou Zhiru who took Tang Qian everywhere, including advertising, filming, negotiations, publicity, and many commercial activities.
There is not much time to do it, so basically this is the time to get it together. Thinking of this, Tang Qian's eyes darkened a little, because last year's Toronto All-Star Game was actually the last time he met Zhou Zhiru. And then this
The girl returned home quietly.
What needs to be done is still done, that is, at this time, it is easy to think about things that are related to days and things.
The person responsible for this matter this year is the professional "Tang's Team". The plans and schedules are very detailed, but Tang Qian feels a little empty in his heart. As I said, at this time in the past few years, he was basically doing everything this week.
I used to fly around with Zhou Zhiru in the past. It suddenly changed, and I felt a little uncomfortable.
Sometimes he would even be stunned on the plane, feeling like this little girl was sitting next to him, wearing that professional attire and carefully reviewing the details of the upcoming activities.
"Tang, Brother Tang? Are you listening? This is the advertisement for later. and1 will negotiate with us about your new contract. Based on what Sister Zhiru has already negotiated before, we don't have to do much, probably
There are just a few aspects that you should pay attention to. Take a look. First of all..."
The "Tang Team" around him was very professional and basically tailor-made, but... it always made Tang Qian a little absent-minded.
After reading these things in a hurry, Tang Qian excused himself as tired, took out a small white MP4 player, put on his headphones, and pressed the play button.
I don't know if it was the sound of a song or some other sound, but it slowly entered Tang Qian's ears.
Bottom of my heart.
and1 headquarters.
"I'm glad that we've basically reached an agreement. Specifically, we want to release it during the All-Star Game in the next few days, and also give Feng and ourselves a wave of hype. What do you think? The best thing is... Fang can win this time.
"The all-star mvp is the best. I don't know, what do you think?" The one who was speaking was Dana, a close confidant of and1 and a female executive. Because she supported Tang Qian's strategy, Dana gained a lot of trust.
With her exceptional promotion and her outstanding abilities, she is now Seth Berger's confidant, except that everyone thinks the two of them are having an affair.
After all, and1 has come back from the dead, so as the chairman, Seth Berger can no longer do everything himself as before. Letting his number one favorite come over this time is already very solemn. After all, this is not official yet.
When the contract signing ceremony comes, he will definitely show up. He also attaches great importance to Tang Qian. He is temporarily unable to come back from leading a foreign team for inspection. For this reason, he made a special call to express relief to Tang Qian.
"Brother Tang, Brother Tang, what do you think?" People from "Tang's Team" asked Tang Qian for his opinion.
Tang Qian then raised his head, thought for a moment, and nodded.
However, he added a request, that is, based on the release of a new generation of signature shoes, a limited commemorative edition of shoes should be released. The three letters "zzr" should be displayed on it. For this, Dana herself made the decision
I agreed, because for current and1, Tang Qian is someone who cannot be offended. It can even be said that even if Tang Qian's "go his own way" basketball shoes go out independently, there will be no pressure. Because now many people only recognize Tang Qian
"Going my own way" does not mean how loyal I am to and1.
This was a bit similar to Nike's Jordan shoes, so she knew exactly what to do, so she agreed without any hesitation. Seeing this, Tang Qian nodded. As for the contract, he didn't want to read more.
.
Anyway, whether you watch it or not, you will still have money, and the "Tang Team" I led is not a vegetarian.
Really professional things are all handled by them. They come here just to show their face, nothing more.
But if he doesn't come, it's meaningless. Everything is still centered on him.
After coming out, a relatively young female member of "Tang's Team" couldn't help but said: "Oh my God, I didn't expect that such a super contract would be released, and it would be done by our hands. It's really disappointing."
I can believe it. I am still a little excited and my hands are shaking slightly. Brother Tang, you are really amazing! A full 3 billion U.S. dollars? Although it is paid in installments, it is too scary."
"And our global sales dividends are still retained. This is simply... giving away money."
Yes, in order to retain Tang Qian for a large amount of money, and also to allow Tang Qian to surpass the 1.5 to 1.6 billion lifetime contract that Nike gave James. and1's choice is... to double it directly!!! It's scary, isn't it???
If the bet loses, and1 can directly declare that it will explode and go bankrupt. But now and1 is betting wholeheartedly on Tang Qian. Seth Berger directly believes that he, Lakers No. 29, is the next player.
A Jordan.
Jordan of China.
Nowadays, due to the surge in domestic consumption power, the sales of sneakers are also rising steadily. In addition, Tang Qian is the only big-name Chinese player and is still at the quasi-super giant level. His idol power is somewhat unparalleled. This is what those who play soy sauce in the NBA
Chinese players can never compare.
Even now and1 has a goal, which is to completely win the Eastern market and become the biggest capital to compete with Adidas and Nike in the future. To achieve this goal, Dongfang No. 29 is an indispensable key.
Three billion U.S. dollars seems like a lot, but in fact it is just seven or eight months of Nike’s net income. Besides, installment payment is also a big key. So, and1 is gambling. They are ambitious, so they took the gamble.
Such a wave.
In terms of current profits, how much do they have? The net profit is less than 400 million U.S. dollars. Although it is already terrible, it has surpassed many old brands in one fell swoop. Including Puma and Under Armor, it is currently ranked third in the world. It is comparable to the previous ones.
Comparing Nike and Adidas, it’s just a fraction. Because Adidas’ financial statements for this year have come out, with revenue as high as 21.2 billion euros and net profit of nearly 1.2 billion euros, which is about 1.3 billion U.S. dollars. It’s terrible. And sports
What are the numbers of the No. 1 giant, Nike? It’s really scary to say it. Its revenue is as high as 34.4 billion U.S. dollars. What about its net income? It’s as high as 4.2 billion U.S. dollars. It’s several times that of Adidas.
So, look at the two big brothers in front, and1 still has to work hard.
As the saying goes, the coward will starve to death, and the bold will starve to death. Now Seth Berger is not prepared to just keep it. He is prepared to fight Adinaike in his lifetime. After all, he is only in his early 40s, and he is still
It has a long time. Besides, as the founder of this brand, he also has many additional advantages that he can take advantage of. This is something that Adidas and Nike do not have.
However, this contract is the same as James's. It is not intended to be made public. But the so-called non-disclosure does not mean that there is no news at all. Didn't James's contract also not be made public? What is the result? Isn't it still hotly discussed everywhere and full of uproar? It depends on you.
Let's use this to create a good hype. This is what business needs to do, and Tang Qian doesn't want to get involved.
He only needs to fulfill his obligation as his spokesperson.
As for money...
What does it mean for Tang Qian now?
He doesn't have any luxury spending habits, so... what's the point?
After signing for so much money, to be honest, he didn't feel anything at all. He was not even as happy and happy as when he signed the first small contract with Zhou Zhiru. So when asked this question, Tang Qian just looked up.
He looked at the building of the and1 headquarters, and then said calmly: "Too much money is just a number. Everyone has worked hard. I didn't give everyone a few days off during the Spring Festival. After this All-Star Weekend is over, I will
I’ll give everyone a short vacation, and then give everyone a big red envelope. Consider it a belated year-end bonus for me, an incompetent boss.”
There was a burst of cheers, Tang Qian was not short of money, but they were all ordinary people, and they had not yet reached the realm of "money is just numbers". Besides, Tang Qian had ignored this team before because he was in China. Although there was a reason for it,
But what should be made up should still be made up, so as not to cause problems in people's hearts as time goes by.
The era of just shouting slogans has long passed. Even primary school students know that beating chicken blood will not work.
The combination of profit and justice is a solid foundation. Furthermore... this team was established by Zhou Zhiru, and Tang Qian did not want them to be destroyed easily in his hands.
…
A series of business activities continued, and then it was time to fly to New Orleans to attend the All-Star Weekend.
Originally this year's game was supposed to be held in Charlotte, but due to certain policy issues, the NBA temporarily canceled Charlotte's hosting rights to avoid suspicion and replaced it with New Orleans. This matter made Qiao Shen
It’s also very depressing. After all, he can make a lot of money if it is held in Charlotte. Now Qiao Shen is a veritable boss Qiao, and he is no longer the basketball player Michael Jordan.
So the direction of thinking is also different. The butt determines the head. It’s understandable.
Unfortunately, the protest was ineffective, and the organizer this year was moved to New Orleans.
Compared with the NFL Super Bowl that ended not long ago, NBA's All-Star Weekend is getting a bit sluggish, and Vadan Silva doesn't know that this is actually a wake-up call. In the future, his reforms will only make this festival more and more popular.
It's hard to extricate himself. Even in the original time and space, he gave up on himself. Faced with the lowest ratings and subscriptions in history, he once said that he wanted to "cut off" the All-Star Weekend game. Of course, this is unlikely and is just a mouthful.
A few complaints. This game started in 1951 and was officially broadcast on television 8 years later, and only one second half was broadcast. It had a difficult start. Before David Stern took charge of the league, the so-called All-Star Weekend was actually
The ratings were all dismal. It was David Stern, an old Jewish man, who personally brought this holiday up step by step. It was once second only to the Super Bowl. During the Jordan era, it once reached a ratings of 14.3, and the number of viewers at the same time reached 22.91 million.
Man. Now... the situation is getting worse and worse.
In 2019, it even only had a ratings of 3.8.
No wonder the CEO is so anxious that his hair is growing out.
But why is this happening? Wade actually revealed the truth in an interview after the All-Star Game. The reason is actually very simple...
It’s just that the All-Star Game performance has too many traces, and now it’s all about projection and non-confrontation, and the whole game doesn’t play seriously. In the past, the last quarter was still serious about fighting, but now it’s better, the whole process is “Ode to Joy.”
This is really speechless for everyone. The scores on both sides are getting higher year by year, but the ratings prove that doing this is self-destruction.
But in this time and space, our president has met a savior. How Jordan brought the All-Star Game to the top back then is what he is doing now on the 29th. From this point on, the president began to slowly change his views on Tang Qian.
Becoming a little...
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