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Chapter 601 Hot is indispensable! Part 1

Originally, Tang Qian wanted to fully adopt Li Qiuping's suggestion, but what happened later caused some changes in his attitude. Let's not talk about the "age gate" and the "false certificate gate", just this bullshit gossip website T.M.Z.

Because the number of "comments" on Twitter exceeded 10,000, a "hot video" was released at noon that day.

The title of the video is very simple: Kanye West in the Chinese parking lot.

Everyone knows who Kanye West is. Not to mention that he is doing pretty well in the music field. His current relationship with Kim Kardashian is enough to make him active in various perspectives across the United States. This segment

Relationships are undoubtedly a win-win situation for both people.

But this video in the evening increased Kanye West’s Google search index dozens of times, which shows the American people’s subconscious enthusiasm for “violence” and “fighting.” Just one hour and 27 minutes later, Kanye.

West directly issued an official statement: This is just a duel with a hot Chinese man! But the two of them had a private agreement that this video is not allowed to be made public, but now everyone knows that the Lakers’ No. 29,

He's just an Asian who doesn't know how to spell "credibility"!

From today on, I am inseparable from No. 29!

These are the words of Kanye West.

In fact, he had no choice, because the scene of him being beaten up in the video was extremely clear, and it was clearly "the more people bullying the less people". In this way, his public image, business image, and music image were all affected.

It was a big blow. The first time he saw this video, Kanye West smashed a TV and an air conditioner at home. He kept yelling about "breaking promises"

"Despicable" and other words, it can be seen that this meeting has formed a fatal relationship for Tang Qian.

After discussing with the public relations team Wei Wei, he decided to make a "confrontation" and "fall out" statement head-on. At least in this way, he could still appear more of a man and avoid taking all the "blame" alone. Tang Qian saw

After this video, he also felt very upset and extremely angry. After all, this was not his "meaning".

Yes, he had a conflict with Kanye West, even to the point of a fight, but the latter spent 10 million US dollars to "bought it back" from him. He kept it

Money, of course, also ruined that video.

This is tantamount to "two clearings".

Tang Qian is not interested in being the kind of person who "just takes money and doesn't do anything".

But now that the video of the fight has come out, Tang Qian has not only completely angered Kanye West, but his own "conscience" is also not very good. Why do you say that? It's simple, people follow their own requirements

After paying the money, there is no reason for me to take this thing to a "black" house. This is a matter of reputation and credibility.

But there is something wrong.

So how did this video leak out? The original video file was obviously deleted by myself? Wait, no, this shooting angle and position does not look like the video that I deleted. This...

Tang Qian thought for a moment and said: Are there any outsiders at the scene???

This was the first time that Tang Qian felt that he was being targeted. In the past, he had an "ordinary mentality" and didn't think much about this issue at all. Now that he thinks about it carefully, it seems that he doesn't care what happens.

, will be videotaped and photographed, and then released from the gossip website T.M.Z every now and then! Is this some kind of coincidence?

So it is normal for Kanye West to be so annoyed and furious.

He spent 1,000,000 U.S. dollars in "hush money," but it didn't work at all, and he was severely beaten. How could he feel comfortable and happy? Therefore, this official statement really injected a sense of humiliation.

Yeah. West himself is furious!

This quickly brought about a series of chain reactions in the United States.

For example, first of all, Kim Kardashian angrily criticized Tang Qiandao through Twitter, saying that since you have taken the money, you must keep your promise, this is what a man is!

Anyway, Kanye West and Kim Kardashian know that things have reached this point, and they can no longer "hide their clumsiness", so diverting the attention and direction of the American people is what their public relations team came up with this time.

"Number one public relations" strategy. How to transfer it? It is to make a fuss about integrity.

Anyway, the Oriental people are now in the midst of a "crisis of trust" in the United States. They can easily win the sympathy and understanding of the public by transferring like this. Sure enough, this method will soon take effect. Every American website, forum, and blog has it.

There were accusations about Tang Qian's "integrity issues."

The most ruthless one is ESPN. They teamed up with American sports columnist Jason Whitelock and published a short article saying:

Looking at the recent exposure of Dongfang Fang's series of incidents, how much of his "integrity" is left? That's it off the court. Anyway, his profession is a professional athlete, but what if this bad character also extends to the court?

For example, don’t you think it’s a little strange that the hot guy occasionally “outbursts”? He is a person who has a precedent of being “suspected of taking banned drugs” at the U17 World Youth Championship!

This is an extremely vicious article. It is full of words such as "possible, suspected, maybe, suspected" or "according to relevant persons", "according to insiders" and "according to informed persons" which are unfounded.

It looks like an example. Anyway, from what I can tell, I have a feeling that the Lakers' illogical "big explosion" in the game on the 29th clearly exceeded the limit of his strength. This is most likely due to the use of some "banned drugs".

Once this kind of topic was brought up, Tang Qian was once again pushed into an endless war of words. In order to "increase the popularity", T.N.T TV's "T.N.T Team" program and ESPN's "First.Take" program both started on this topic.

There is a column of "special topics". But most of the comments are like, "a slap in the face can't make a difference" or "groundless" and so on.

For Tang Qian now, this is tantamount to adding fuel to the fire, making his "integrity crisis" intensified in the United States.

Many people even said with great certainty that the reason why Tang Qian could occasionally "explode so outrageously" was definitely because he had taken XXXX brand of banned drugs, and this kind of message that obviously contained a bit of "product placement" was also in this kind of message.

Under the general trend, the "credibility" has become extremely high.

Suddenly, Tang Qian was caught in a double attack at home and abroad. The biggest crisis in his life seemed to have erupted quietly.

In this case, Tang Qian was also annoyed. He was no longer a "stupid young man" who had just come to the United States. He had experienced so many things, plus he had experienced many finals in the 1960s and 1970s.

.The whole person's mentality and temperament have changed a lot since the beginning. So in a rage, Tang Qian announced a personal press conference.

After a brief breather with Zhou Zhiru, Tang Qian spoke out through the Orange County Chronicle:

Did you know? I am actually 50 years old this year!!!

As soon as these words came out, it immediately caused an uproar.

Of course, not many people believe the nonsense that Tang Qian is "50 years old", but his attitude has made many young people gradually change their stance. At least they feel, oh~, this Oriental has personality! In this situation

Damn, you dare to say that! What a talent!

This is a good sign.

When you simply can't win over everyone, it's better to win over some people selectively than to lose everything.

Tang Qian's "seemingly reckless" speech was also the product of some thought.

And at this moment, AND1’s “magic assist” came.

The "divine assist" mentioned here is a "divine assist" in the true sense, and does not mean "it is a disservice".

I'm fifty years old! This is the cry of the first generation of "go your own way" basketball shoes! They belong to hot! And they belong to all you who have the rebellious, uninhibited, alternative, and ununderstood gene of "go your own way"! Estimated release date

, around October this year! "I go my own way", waiting for you!!!

Coupled with a very luxurious, beautiful and slightly mysterious "warm-up advertisement", the brand AND1 has once again appeared in the eyes of the public across the country!

I have to say that this "promotional promotion" was very successful. At least the publicity expenses alone were saved more than ten times than usual.

Otherwise, it would be simply impossible to achieve this level of "everyone knows it" without going crazy on advertising.

You must know that current AND1 is a company on the verge of bankruptcy, and it simply cannot spend so much cash on advertising.

Soon, someone on the Internet became interested in this advertisement and this sneaker, saying:

"I go my own way"! Go ahead! This signature shoe title isn't bad! It's much better than the previous one! Did AND1 company change its advertising plan?

I feel like I want to order a pair and give it a try! Because I have all the factors described in it!

Own them all? Then buddy, you must be a bad person, right?

Haha~ Aren’t these shoes tailor-made for “bad guys” like us? “I do my own thing”! Hehe! This is a good slogan!

Seeing the increasing number of booking intentions online, Seth Berger, the general boss of AND1 Company, nodded with satisfaction and said: "Not bad! The momentum seems to be good at the moment! We have achieved this level with only such a small amount of publicity expenses!

LOL~Are Nike and Adidas jealous?" "Mr. Berger, now is not the time to relax!" Dana, a beautiful executive standing next to him, said: "Our next step should be to add permed 'wizards'

It works! You must know that in the Internet age, it is indispensable for the endorsement stars to 'promote themselves'!"

"That's right! Do you have any next plan? Dana?" Seth Berger nodded and asked.

Dana, who has been appointed to be fully responsible for this business, said: "My current concept is three steps. The first step is to continue to increase the use of hot negative news. This opportunity is very rare. I want to catch up next time."

I don’t know how long this kind of good opportunity will have to wait, so I have to keep up with the advertising bombardment, at least for a while, and can’t let it go. The second step is to let myself consciously guide this negative aspect, strengthen and shape him to ‘go his own way’

The third step is to open Twitter and use this software to interact with us and often arouse people’s impressions of our stars. For now, these are the three points. I don’t know if Mr. Seth Berger has any more

Is there anything you want to improve or add?”

"You have a good plan." Seth Berger said with a slight smile: "But don't ignore one point, that is to increase the favor of Dongfang Fang, otherwise the real big-name stars cannot be tied up with just a few dollars.

It’s worth it. After all, we are no longer as capable as we were back then, and we no longer have the ability to compete with Nike and Adidas, so the favor card is even more important.”

"Are you saying that we should always support Oriental hot views and opinions?" Dana asked.

"Yes. This is our biggest advantage compared to other large companies. If we don't use it, wouldn't it be a waste?" After finishing speaking, Dana nodded and said, "Mr. Berger added.

It makes sense. Favor cards are said to be the cheapest because you don’t have to pay a penny. However, sometimes, favor cards are also the most expensive because favors cannot be given just because you want to. I will do more in the follow-up and operations.

Pay attention to this."

"Yeah." Seth Berger had just expressed his affirmation when he heard a beautiful subordinate raise a question: "Just sir, do you really think so highly of him? What if what is said outside is..." Dana has not yet

After saying that, the former stretched out his hand and interrupted: "How long has it been? Do you still think these things are useful? Nike was also going to die back then, and was almost driven crazy by Converse. It took a big gamble and turned the situation around.

?In business, if you want to be at the top of the industry, you can’t do it without gambling.”

"Even the stability most of the time is essentially just for that little 'gamble'. Dana, can you understand what I mean?" Seth Berger looked out the window and said, "I don't know how long it will take to perm in the end."

No matter how far we go, the gambling has begun, and there is no reason to stop until the winner is determined."

"In a sense, he is our AND1's big gamble, and it is also a big gamble for me, Seth Berger."

"There's no turning back for me, you know that, right?"

But this is just a "little episode". The outside world's overall reputation for Tang Qian is getting worse and worse, so much so that radical people are shouting "The Lakers get out of the NBA on the 29th."

For Tang Qian, this is nothing less than adding insult to injury.

At this time, the Lakers management said nothing and took no action.

But at this moment, in this situation, if you don't take any action, you will default to "no support" and prepare to "stand by".

Mike D'Antoni is very worried about this aspect of the management. After all, Tang Qian's potential is still very good in his opinion. Now that there is a lack of insiders, what is the concept of a super blue-collar? It is almost equivalent to the previous "super center"! He

I don’t want to be unable to coach such an “outstanding young man” next season.

But soon, someone replaced the Lakers management and "took action."

PS: I worked overtime yesterday. Sorry, I didn’t have time to ask for leave. Sorry~


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