At PepsiCo's Greater China Headquarters, Lin Yuqi, President of Greater China Affairs, was listening on the phone with a phone in his hand. Anger flashed in his eyes, but he controlled his emotions very well and did not vent them out.
"Xingyi, please continue to communicate with Tianfu Coke Company and Yuzhou City senior officials. When our company cooperates with Tianfu Coke Company, we must ensure that the Tianfu Coke formula is exclusive to Tianfu Coke Company and cannot be resold or authorized to other companies."
The ultimate goal of Pepsi-Cola this time is to win over Tianfu Cola Company. Later, it will gradually reduce Tianfu Cola's production and market, and Pepsi-Cola will intervene in the original Tianfu Cola market.
If the Tianfu Cola formula is licensed to another company, their plans will undoubtedly be greatly compromised.
The outside world may not know it clearly, but after careful investigation of the Jianan Group during this period, especially after Xiangjiang specifically learned about Xinyu Investment Company, he knew very well that this time Li Yuhang was going to intervene.
Once the Jianan Group obtains the Coke formula, with the support of Jianan Supermarket and IKEA convenience stores, it will definitely be a strong rival of PepsiCo in the mainland market. This is definitely not what Lin Yuqi wants to see.
He now regrets it. Knowing that the Jianan faction would intervene, he should have been more decisive and given up some benefits. In this way, the matter would have been settled long ago, and there would not be so many troubles now.
What annoyed him the most was that he didn't know what the Coca-Cola Company was going crazy about, and it also started to contact the senior officials of the Tianfu Coke Company and Yuzhou City.
"Mr. Lin, I'm afraid it will be difficult this time. The conditions offered by Xinyu Investment Company have made the senior management of Yuzhou very excited. First, the headquarters of the newly established Coke Company will be located in Yuzhou, as will the production base.
Second, the person in charge of Xinyu Investment Company promised that once Tianfu Coke Company is willing to license the formula to Xinyu Investment Company, Xinyu Investment Company is willing to persuade Jianan Supermarket Group to place its second supermarket shopping center in Yuzhou."
Listening to the words of Wang Xingyi, general manager of the mainland area, Lin Yuqi knew that the subsequent negotiations would be more difficult, and it would be impossible to achieve the previous idea.
At least Pepsi-Cola is currently unable to offer such attractive benefits to Yuzhou City's senior officials. Coca-Cola has also stepped in, making Tianfu Cola a rare commodity. Pepsi-Cola will have to pay a heavy price if it wants to take advantage of it.
Lin Yuqi said in a deep voice: "Xingyi, continue to communicate with Tianfu Coke Company and Yuzhou City's senior officials. I will report this matter to the headquarters immediately to see the headquarters' determination."
"Okay, Mr. Lin, I will try my best to prevent Tianfu Cola Company from reaching cooperation with Xinyu Investment Company and Coca-Cola Company."
…
After hanging up the phone from Wang Xingyi, Lin Yuqi sat on his seat and thought about what to do next.
It will definitely not work to give up like this. Whether Xinyu Investment Company or Coca-Cola Company reaches a cooperation with Tianfu Cola Company, it will be a disaster for Pepsi-Cola in the mainland market.
It just wants to destroy the cooperation between these parties, and he can't come up with a suitable price at the moment. Their original plan was to gain dominance through a joint venture, and then start to compress Tianfu Coke's production and market, making the Tianfu Coke brand
Gradually disappear from the market.
Now that a third party or even a fourth party has intervened, the previous plan will definitely be useless.
In addition, an even worse situation has arisen, that is, Tianfu Coke Company has made a new request, that is, the Coke formula will be controlled by Tianfu Coke Corporation. Even if the two parties establish a joint venture, the joint venture company can only obtain the Tianfu Coke formula.
authorization.
This incident made Lin Yuqi very angry, and even though he knew it was Li Yuhang who caused it, he could not retaliate yet.
In the mainland market, Pepsi-Cola needs to cooperate with Jianan Supermarket Group and IKEA convenience stores, rather than these two companies having to cooperate with Pepsi-Cola.
If there is a stalemate between the two parties, Jianan Supermarket Group and IKEA convenience stores will not suffer much losses, but Pepsi-Cola will lose two huge channels.
Looking at the time, it was already late at night in the United States. He could only wait until evening to report to the headquarters.
However, he would not waste time in the office during the day. He immediately contacted the President of Greater China Affairs of Coke Coke Company, hoping to communicate with him.
Although the two sides are fighting to the death in major markets, if a third company really threatens their position, they don't mind joining forces to kill the third company.
This time, Xinyu Investment Company's purchase of the Tianfu Coke formula has been regarded as a huge threat by Lin Yuqi. He hopes to reach some agreement with Zeng Xiabin, and absolutely cannot allow the Jianan Group to obtain the formula, and cannot allow a cola company to compete with them in the mainland.
The company comes out.
After receiving Lin Yuqi's invitation to drink tea, Zeng Xiabin agreed without hesitation. He also wanted to see what kind of medicine was being sold in the gourd by this person who suddenly invited him.
In a private room at Yi Pin Xuan Tea House in Central, the presidents of the Greater China region of the world's two largest cola companies sit opposite each other.
Zeng Xiabin picked up the tea cup and took a sip, and said with a smile: "Mr. Lin, it's rare that I have met you several times. This is the first time I can drink such a good tea. It is actually the best Longjing."
Lin Yuqi did not care about the meaning of Zeng Xiabin's words. At this time, dealing with the Jianan Department was the main business. After preventing the Jianan Department from entering the cola market, he would slowly settle with Zeng Xiabin later.
"Mr. Zeng, I know that your Coca-Cola Company is also in contact with Tianfu Cola Company. I am not asking you to withdraw when I come to you. I wonder if you know that Xinyu Investment Company is seeking the formula of Tianfu Cola Company?"
When Zeng Xiabin received the invitation today, his first thought was that Lin Yuqi knew that he was involved in their cooperation with Tianfu Coke Company, so he came to find him.
He was willing to go to the appointment just to see what Lin Yuqi had to say. It was impossible for him to watch Pepsi-Cola Company easily reach cooperation with Tianfu Cola Company.
As for Xinyu Investment Company, he didn't take it seriously. It was a small investment company that he had never heard of. He didn't think it could pose much of a threat to his company.
While PepsiCo has focused on the southwest market for a long time, Coca-Cola's main markets have always been in South China, North China, and East China, and are quite unfamiliar with the Southwest region.
Wang Yu, general manager of the Coca-Cola Company's mainland region, also reported to him that an investment company was negotiating with Tianfu Cola Company and the municipal government about formula authorization.
He didn't take it seriously. You have to know that the formula is the core of a company. How can it be licensed to other companies? Moreover, Xinyu Investment Company is said to be a company in Xiangjiang. He has been in Xiangjiang for many years and has never heard of it. This is just a
Just a little-known small company.
This time, they probably thought that mainland China still paid little attention to patents as before and wanted to make a lot of money from it.
With the intervention of PepsiCo and his own company, as long as he gave a little reminder, he believed that Tianfu Cola Company and Yuzhou executives would never license the formula to Xinyu Investment Company.
He smiled and said: "Mr. Lin, why did you specially invite me here today? It's just a small investment company with Xiangjiang status. With both you and me involved, do you think this company has the possibility of success?
"
As soon as Lin Yuqi heard this, she knew that Zeng Xiabin didn't take Xinyu Investment Company seriously at all. If she didn't know enough, I'm afraid she would be like Zeng Xiabin now.
He also admired Li Yuhang. He learned to hide it at the beginning of his development. He understood the hearts of the Chinese people. At the beginning, he was as high-profile as he could be. As for hiding wealth, that was only after he became successful and famous.
And this person has no high-profile ideas at all. On the surface, he is just the chairman of the board of directors of Jianan Supermarket Group and the president of Jianan Supermarket Group. There is no trace related to him in other companies.
There is no him in the positions of those companies, no him on the board of directors, no him in the shareholders. As time goes by, even in two or three years, the outside world will not think that IKEA convenience stores and Lingjiang Electrical Appliances Chain Company will belong to him.
The actions of Xinyu Investment Company this time can illustrate the problem. It is obviously easier for Li Yuhang to get the Coke formula if he comes forward, but in order not to cause some influence, Jia Junyi, the deputy general manager of Xinyu Investment Company's Yuzhou Company, has come forward these days.
In Lin Yuqi's view, as long as Li Yuhang does not die young, he will definitely become the overlord of the capital industry in the future, and will even be more terrifying than these big Chinese families in Hong Kong and even Asia.
He is young, low-key, tolerant, and has top business talents. Once he grows up, I am afraid that many giants in the United States will have a headache.
This is also the reason why he doesn't want the Jianan Department to get the Coke formula. He doesn't want to face such a terrifying opponent in Greater China in the future.
He took out a piece of information from the briefcase he brought and said: "This is the information I collected about Xinyu Investment Company. I would rather compete with you than break into the Coke market."
Zeng Xiabin reached out and took the information. He wanted to see who Xinyu Investment Company was and how it could scare even Lin Yuqi.
The more he looked, the more Zeng Xiabin frowned. The more he looked, the more shocked he felt, and at the same time he felt lucky.
If Lin Yuqi hadn't allowed Xinyu Investment Company to obtain the formula, the company in the Greater China Coke Market might have suffered a huge blow.
He also knew why Lin Yuqi said those words. The Jianan system is really too weird, and its founder is simply a legend. More importantly, it is hidden deep enough. All the investment companies and funds are just his hands.
The role of the chess pieces in it is to hide his wealth and power, and at the same time, it also gives him a layer of protection.
Retail, clothing, education, medical care, real estate, transportation, wine, agricultural products, and financial investment. Although many aspects have just started, Zeng Xiabin sees the potential here, especially as the mainland's reform and opening up continues to advance and the economy is developing rapidly.
The Jianan system is bound to soar into the sky.
The Jianan Group has two major channels. Once it enters the production and manufacturing of Coca-Cola, it will definitely cause huge trouble for Coca-Cola in the mainland market.
Putting down the information in his hand, Zeng Xiabin said solemnly: "The Tianfu Cola formula must not be obtained by Xinyu Investment Company, even if it pays some price, otherwise I am worried that one day we will be forced to withdraw from the mainland market."
"This is the reason why I invited you here today. Our two companies are enough in the mainland cola market. There is no need for a third company. Tianfu Coke will continue to suppress it and we will never let another company pop up."
The two then discussed in detail how to snipe Xinyu Investment Company to obtain the Tianfu Coke formula, and did not leave the teahouse until almost noon.