The debate the next morning was not that heavy. There was never a shortage of well-informed people here, and the five major supermarkets all agreed to abolish that restriction, and other small and medium-sized enterprises could not resist their thighs.
This time, the encirclement and suppression of Huarun Supermarket is mainly handled by Jianan Supermarket, Hongqi Chain, and the New Four Seasons. In addition, the mutual supermarket and Yuzhou Department Store will cooperate.
At the same time, suppress the supply channels. In the Sichuan-Shu market, we must stop local supply from Huarun Supermarket to increase the other party's operating costs.
These retail giants in Sichuan Province can be said to be doing everything they can to resist foreign retail companies. They are not afraid of foreign giants when fighting locally.
In Sichuan Province, no supplier dares to offend the top 20 department store retail giants in the province at the same time.
In order to unite small and medium-sized retail enterprises, the five major supermarket groups promised that in addition to encircling Huarun Supermarkets in the province to establish branches, within three years, several major supermarkets will not open a second in a county, city and district.
Storefront.
Whether this is a temporary solution to their hearts or a delaying strategy, at least with these promises, they will not worry about a large number of supermarkets increasing their stores on a large scale to seize the market.
It seems that a relatively secret meeting is known that there are too many people, so it is not a secret. On the afternoon of the same day when Li Yuhang decided to encircle Huarun Supermarket in the province, the general manager of Huarun Supermarket Southwest Region learned about the news.
He knew that the incident was very serious, and if he was not prepared, Huarun Supermarket suffered a Waterloo in the capital of Sichuan and Shu.
Moreover, in the face of the encirclement of retail enterprises in Sichuan Province, he could not come up with a way to break the deadlock. Faced with this kind of encirclement, either Huarun left the Sichuan market or was prepared to operate for a long time at a loss.
, with the Jianan Supermarket Group and Hongqi Chain, the companies led by New Four Seasons Supermarket will never allow them to gain a foothold easily.
Realizing that the problem was serious, Zhang Minghui immediately reported the situation to the headquarters and asked the headquarters to decide on the next development.
After receiving Zhang Minghui's report from Xiangjiang and Huarun Company Headquarters, the company's senior management specially held a meeting to discuss whether to continue to implement the previous strategy at this time and enter the Sichuan-Shu market, especially the Yuzhou and Rongcheng markets.
To be honest, after receiving the news from Zhang Guangming, the company's general manager Dai Zhichao was quite surprised. He had never encountered such a situation before, whether he entered the South China market or the East China market.
Mainland retail supermarkets are not strong, and everyone is fighting in various ways. They are competitors themselves. If other opponents come, they are just one more opponent and will never join forces to fight against the enemy.
This retail company in Sichuan Province is really weird. The internal competition is not fierce, and it even feels like the water of the well is not overwhelming.
At the beginning, they believed that none of Sichuan and Shu provinces, especially Chengdu and Chongqing, dominate the market, and the internal market is far from saturated. If their strong intervention is inevitable, they will be able to occupy a place.
Unexpectedly, I just established the company's southwest headquarters and announced the establishment of ten supermarkets in Chengdu and Yuzhou. Retail companies in Sichuan and Shu Province actually jointly strangled Huarun.
Dai Zhichao said in a voice: "Our supermarket has not been developing for a long time, especially in the mainland, and the development efforts are far from enough. Now the Sichuan-Shu market is facing great challenges. Do you guys tell me what they think?"
Think about them, their relationship is not ordinary. Since entering the mainland market, everything has been smooth sailing, and their investments have always been welcomed in various places.
They never thought that this would happen. Do the other party didn't know the nature of their company, how dare they do this, and what capital they had to do this.
Many senior executives present were furious by the news. Deputy General Manager Qian Yongxu said angrily: "The retail companies in Sichuan Province are bold and arbitrary. I suggest reporting to the general manager of the group and asking him to contact the Sichuan Province Government and criticize these retail companies.
.”
Dai Zhichao looked at Qian Yongxu like a fool. The Sichuan-Shu Province enterprises did not violate the laws and regulations, which was also a fair competition in the market, and it was useless to report it.
Moreover, he knew that four of the five major supermarkets in Sichuan and Shu Province were managed by the State-owned Assets Supervision and Administration Commissions of several major cities in Sichuan and Shu Province. If they do not support their own enterprises, can they still support an outsider?
In addition, the Jianan Supermarket Group is not a fuel-efficient lamp. Currently, Huarun Supermarket has a lot of competition with the other party in the East China market.
"Everyone, please put away your anger and don't think about resolving this crisis by relying on relationships. We need to compete with each other in the mall. If you only want to rely on the group and use relationships to develop, then our Huarun Supermarket
The future achievements will be like that.”
Now the country has not been in the past few years. With the continuous advancement of reform and opening up, relying on only one piece of skin is useless. The market is a battle for it. I only want to rely on the group's strong capital and relationships, and not improve the company's competitiveness, and in the end it will only
It can be declining.
These are the principles that their company should understand first, but now they are not as good as some mainland companies. Looking at the practices of these retail companies in Sichuan Province this time, Dai Zhichao believes that it is not his own company this time, and it will also be faced with Walmart, Carrefour, etc.
Such targeting.
What is different from other provinces is that the other party integrates the stores of the previous supply and marketing cooperatives and some stores belonging to the government to form four major retail companies, which makes the retail market of Sichuan and Shu province have four giants, unlike
Retail within other provinces belongs to various governments, and there is no joint force.
In addition, there is also a top domestic private retail supermarket company, which makes the retail strength of Sichuan and Shu Province strong without losing its vitality.
Facing the Jianan Supermarket Group, the other four supermarket companies have to improve their competitiveness in order to compete with the Jianan Supermarket Group for the market.
Dai Zhibin admired the wisdom of the senior management of Sichuan Province in his heart. He merged to make it stronger. There was a peer who encouraged him to control the competition between several parties within a certain range. This was very beneficial to Sichuan Province.
He believes that in less than two years, the other four supermarkets in Sichuan Province will also expand to the outside world, and the internal market of Sichuan Province will continue to provide support to several major supermarkets, allowing them to rest assured and develop markets outside the province.
The manager of the Market Development Department of Huarun Supermarket spoke out: "The current situation is very obvious. Retail companies in Sichuan Province do not want any companies to enter Sichuan Province to seize their market.
Now we need to discuss whether we should enter the Sichuan-Shu Market at this time, and if we want to enter, how much loss can we bear.
Since several retail companies in Sichuan Province are united, and they are the Jianan Supermarket Group, Hongqi Supermarket Chain and New Four Seasons Supermarket are mainly encircled us, then the other party will never stop until the goal is achieved. These companies are not
The one who is short of money.
Especially the Jianan Supermarket Group, which has a total of 78 stores in business, and its daily turnover has exceeded 10 million. They will never care how long it will take, let alone how much loss it will be."
I didn't understand the daily turnover of the Jianan Supermarket Group was shocked. Although Huarun Supermarket was established in 1984, it has only 16 stores until now. Although they are basically hypermarkets, their turnover is better than that of the Jianan Supermarket.
The high point is mainly supported by several stores in Xiangjiang. If it is only in the mainland, Huarun Supermarket was far behind by the Jianan Supermarket Group.
Deputy General Manager Liu Danxia said: "At present, we Huarun mainly focus on seizing the market in the mainland. I think the company does not need to fight in retail companies such as Sichuan Province and Jianan Supermarket, Hongqi Chain and New Four Seasons Supermarket.
.
We temporarily gave up the Sichuan-Shu Province market and turned to the North China region. The competition here is not too fierce at present, especially the rapidly expanding Jianan Supermarket Group focuses on Sichuan-Shu Province, East China and Central China, and has no intention of entering the North China market.
We don't have to face this lunatic."
In her opinion, the Jianan Supermarket Group is definitely not a normal enterprise. It has only been more than a year and three months since the first branch opened. The number of branches has reached 78, and dozens of branches are being renovated.
I don’t know where the Jianan Supermarket Group has so many management teams and how the other party can operate it.
She even suspected that there were major problems in the internal operation of the Jianan Supermarket Group. Now she is just holding on. As long as she encounters a crisis, the Jianan Supermarket Group may collapse.
She didn't know Li Yuhang's model. Although many of them were not qualified to be strong, they were very hard-working in management. Many of them were spoken out by rural families. The Jianan Supermarket Group gave them such a big platform. They cherish this opportunity even more. It is common for them to go to work during the day and study by themselves after get off work.
In addition, the opening of store manager training classes in Guocheng and Shanghai Stock Exchange has also stabilized the underlying management of Jianan Supermarket Group.
In addition, Liu Danxia does not understand the current situation of the domestic market. In an era of relatively shortage of materials, it is now a typical seller's market. Moreover, the main focus of Jianan Supermarket is fresh agricultural products and home appliances, which makes the operation of the Jianan Supermarket Group not have major problems.
.
When the status of buyers and sellers is exchanged in the future, Jianan Supermarket Group has already had a rich management team and is not worried about major internal problems.
Moreover, the Jianan Supermarket Group is not an ordinary private enterprise. Li Yuhang has an examination department, a confidentiality department, etc., which can prevent internal corruption to the greatest extent.
It’s a pity that some stubborn Huarun executives do not agree with Liu Danxia’s opinion. They believe that the company’s southwest headquarters has been established, and even the establishment of a branch has been officially announced. At this time, giving up the southwest market is a self-slap, which will bring it to the company.
A huge negative impact may even affect the group.
Faced with the endless dispute between the two sides, Dai Zhichao said in a deep voice: "Since it has been officially announced, we cannot retreat, but the subsequent plan of the group's southwest market has been temporarily terminated, and we turn around and enter the North China market.
In addition, we cannot target retail enterprises in Sichuan Province on the one hand. Next, we will bring more supermarket retailers into the Sichuan Province market to see how Jianan Supermarket and other supermarkets will deal with it."
Contacting other retail companies to enter the Sichuan-Shu market mainly gave Liu Danxia the responsibility, which made Liu Danxia very angry and helpless.
Their Huarun Supermarket was able to receive news that retail companies in Sichuan Province jointly boycott foreign retail companies, and she believed that other companies could also get the news.
At present, large domestic retail supermarkets are mainly seizing the market. No one is willing to fight with one party. That will only make it cheaper for other peers, and as long as they are not stupid, they will not do it.
Huarun Supermarket is now in a difficult situation, and they have to bite the bullet and fight against the Sichuan-Shu Retail Enterprise Alliance.
Holding the phone number in hand, he tried to contact Wang Wuwen, general manager of Baijia Supermarket, and negotiated on the joint entry of the Sichuan-Shu Market between the two sides.
Unfortunately, the other party directly expressed no interest. Liu Danxia didn't know that Wang Wuwen visited Li Yuhang last year. The two sides agreed that the market of 100 supermarkets is mainly in the South China region, while the main markets of the Jianan Supermarket Group are in the southwest and east China.
Wang Wuwen was worried that if he went to the Sichuan-Shu market at this time, he was worried that Jianan Supermarket Group would immediately come to the South China region to explore the market, so that he would not provoke Jianan Supermarket Group at this time.
With Watsons' capital injection behind it, the Top 100 supermarkets have developed very rapidly in the past six months. There are 26 branches in the mainland, and 16 are still being renovated.
Wang Wuwen also learned from the Jianan Supermarket Group. He not only focused on big cities, but also did not miss every county, city and district, and made layouts one by one. This would allow his market to be connected in pieces, and also facilitate logistics and warehousing layout and save operating costs.
After hitting a nail in the Baijia Supermarket, Liu Danxia did not give up and contacted Hualian, who had a good relationship. Unfortunately, the other party is currently busy with the layout of the North and East China markets and has no spare energy to enter the Southwest market.
Tianhong, New World, Lianhua, Zhongbai and others are all facing strong competitive pressure, and they have no intention of entering the Sichuan-Shu market at this time.
After going around, no one was willing to enter the Sichuan-Shu market. Huarun could only face the boycott and encirclement of the Sichuan-Shu retail enterprise alliance independently.
Li Yuhang and the others didn't know about the series of actions at Huarun Supermarket. This time, the heads of the five major supermarkets discussed the expansion.
In order to avoid the conflicting situation of several parties' expansion in other provinces, everyone sat together to discuss the direction of expansion.
Li Yuhang's markets are currently unchanged in the central and eastern China markets. Guocheng Supermarket Retail Company chose to go north to expand to Qin Province, and then enter Jin Province.
The Zhuhai Supermarket went south, entered Yunnan and Guizhou provinces, and then developed into South China.
Hongqi chain company jumped directly to the capital city, focusing on developing the North China market.
The new four-season supermarket has entered Yangcheng and developed into the surrounding areas, focusing on South China.
As for the Northeast market, there are several other northwest provinces, and there is no interest in entering the market for the time being.
Li Yuhang even suspected that the markets chosen by these people today were arranged by the above, otherwise why would Guocheng Supermarket and Zhuhai Supermarket not directly choose the two economically important regions of North China and South China, but instead consisted of Hongqi Chain and the New Four Seasons.
The supermarket enters.
But he doesn't care. As long as these companies don't come to the East China and Central China markets for the time being, as for the southwest Yunnan and Guizhou provinces, let Zhuhai Supermarket temporarily. Anyway, he can't spend his energy and capital to enter the markets of the two provinces for the time being.
Instead of other retail companies entering, it is better to go to Zhuhai Supermarket.