Chapter 140 The Secret Business of East China Retail Enterprises (Part 1)
The East China market has always been a battleground for major enterprises. As long as they occupy the East China market, they can become the national leader in the industry.
This has also resulted in the competition in this market being much more intense than in markets such as Central China, South China, Southwest China, and North China, especially among current retail companies.
Here there are not only local giants such as Lianhua, Shuguo, and Suning, but also newly emerging private enterprises such as Yonghui and IKEA.
In addition, Jianan Supermarket Group, PARKnSHOP, Huarun, Carrefour, Wal-Mart, Ito-Yokado, etc. swarmed in, causing a chaos in the East China retail market.
Jianan Supermarket Group has expanded rapidly. In less than a year, 24 supermarkets have opened in the East China market, and 20 stores are under renovation. This has made many forces feel uneasy.
Especially with the instigation from the top management of Huarun Supermarket, it has aroused the inner dissatisfaction and worry of some people. They are eager to drive Jianan Supermarket Group out of the East China market. Even if they cannot drive it out, they must restrict its development.
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On April 21st, Shanghai Oriental Hotel, Deputy General Manager of Huarun Supermarket Liu Danxia, Deputy General Manager of Lianhua Zhou Feng, General Manager of Shuning Zhang Jindong, Deputy General Manager of Shuguo Chen Yingjin, General Manager of Yonghui Zhang Xuansong, Vice General Manager of Baijia
Manager Liu Haibo and the main leaders of some Chinese and British retail companies in East China gathered together.
As for the IKEA convenience store company, although it is headquartered in Shanghai and is a local enterprise in East China, it was not invited this time.
Although IKEA convenience stores have nothing to do with Jianan Supermarket Group on the surface, there is no relationship between them in terms of shares.
However, the general manager and executive deputy general manager of IKEA convenience stores are both former employees of Jianan Supermarket Group, and there is even gossip that Li Yuhang is the boss behind both companies.
In order to implement the plan smoothly, they did not want to take the risk of letting Li Yuhang know their plan in advance, so the IKEA convenience store was not among their invitations.
After the meeting began, Liu Danxia, as the person in charge of this meeting, first spoke up: "We invite everyone here today for only one purpose, which is to suppress and limit the development of Jianan Supermarket Group in the East China market, so that we can gain greater market development space.
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Huarun Supermarket Company is the one who is most attentive to Jianan Supermarket Group this time. They have always been grudges about their experiences in the market in Sichuan and Sichuan Provinces. This time they are planning to treat others in their own way in the East China Market.
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As long as it creates huge trouble for Jianan Supermarket Group in the East China market, the other party will not have much energy to suppress Huarun's operations in Sichuan and Shu provinces.
It's a pity that the business focus here is not the same, and they all have their own agendas. They can take advantage of it, but if they are asked to go head-to-head with Jianan Supermarket Group regardless of their own losses, they will not do it.
It would be better if we could squeeze out Jianan Supermarket Group, but it doesn't matter if we can't. They are already competitors. One more Jianan Supermarket Group and one less Jianan Supermarket Group will not have much impact.
The most important thing now is to speed up the expansion of its own market and improve its own corporate layout. Otherwise, even if Jianan Supermarket Group withdraws from the East China market, it will just be a wedding dress for others.
One of the more enthusiastic ones here is Zhang Xuansong, the founder and general manager of Yonghui. Yonghui’s business model is very similar to that of Jianan Supermarket, and the reason why the sponsor behind him invested in him is that Yonghui can be the same as Jianan Supermarket Group.
Higher or lower.
Although Yonghui has developed quite well during this period with the capital injection from the big boss, and has reached 23 branches in Fujian Province, it is still far behind compared with Jianan Supermarket Group.
This time he had the opportunity to suppress Jianan Supermarket Group, and he was naturally unwilling to let it pass. After Liu Danxia finished speaking, he immediately supported Liu Danxia.
"I believe you have heard some rumors before. Several major retail companies in Sichuan and Sichuan Province are very united. They have turned the Sichuan and Shu province market into a private territory and do not allow any external retail companies to gain a foothold in the Sichuan and Shu province market.
Moreover, Jianan Supermarket Group has recently opened up the Central China market, Guocheng Supermarket has made a high-profile announcement to enter the Qin Province market, and New Four Seasons Supermarket held a press conference in Yangcheng, with the first batch of 20 branches covering Yangcheng, Pengcheng, Guancheng and other cities.
Hongqi Chain Company entered the North China market and launched attacks in Beijing, Tianjin, and Hebei Province.
Zhuhai Supermarket is located in Yunnan Province, with the same high profile, opening 18 branches.
The five major retail companies in Sichuan and Sichuan, relying on the market of Sichuan and Sichuan Province, are now attacking everywhere. If we don't unite now, we will definitely be surrounded and suppressed by these five supermarkets in the future. By then it will be too late to regret."
These are all business elites present. They know that Zhang Xuansong is definitely not an alarmist. There are five major supermarkets in Sichuan and Sichuan. There is healthy competition within the province and scattered expansion outside the province. After a certain level, the expansion areas will definitely overlap, and then these parties will definitely unite.
Kill other companies.
If that is the case, I am afraid that the domestic retail market in the future will be dominated by a few companies from Sichuan and Sichuan provinces.
Zhang Jindong, general manager of Shu Ning, is actually very envious of Li Yuhang. Thinking about his development experience of Shu Ning, compared with Jianan Supermarket Group, it is really sad.
Since the establishment of Shu Ning, Jinling has never stopped fiercely competing with local retail companies. In order to suppress Shu Ning, eight major department stores even jointly put pressure on suppliers and banned supply to Shu Ning.
Look at how harmonious these retail companies in Sichuan and Sichuan Province are. Even their expansions are not all crowded into a few key development areas for the time being. Each of the five companies chooses one, from southwest to east China, from south China to central China, and then from north China to northwest. Now they are everywhere
They are all retail companies in Sichuan and Sichuan Province.
Moreover, there are some rumors from suppliers that the five major supermarkets will conduct joint procurement at the end of this year and require exclusive supply of some products. If this is true, the comprehensive competitiveness of these supermarkets will be further improved.
Zhang Jindong said in a condensed voice: "I am very in favor of jointly targeting the Jianan Supermarket Group. Just now, Mr. Zhang only mentioned the five major supermarkets and ignored the Lingjiang Electrical Appliances Chain Company.
This company is currently expanding very rapidly. It has 128 branches operating in Sichuan and Shu provinces, and is still expanding at a high speed. It is believed that it will not be long before it will leave Sichuan and Shu provinces. With the development strategy of Jianan Supermarket Group, the other party
It is likely to give priority to entering the East China market."
Everyone knows what is going on with the Lingjiang Electric Appliance Chain Company. If the IKEA convenience store company may only belong to Li Yuhang, then the Lingjiang Electric Appliance Chain Company is definitely Li Yuhang’s industry. In Sichuan and Sichuan Province, Jianan Supermarket sells home appliances.
All were installed by Lingjiang Electrical Appliance Chain Company, and the storage center is shared by both companies.
But compared to these, in East China, they mainly face the Jianan Supermarket Group. Other threats are too far away, and they don't need to think so much.
Li Yingjin, deputy general manager of Shuguo, said: "Jianan Supermarket Group is indeed a big threat to us, but in the East China market, I personally think we should prioritize targeting Wal-Mart, Carrefour, and Ito-Yokado. These are currently the same
Expanding rapidly in the East China market.
Instead of suppressing Jianan Supermarket Group, I personally suggest that we join forces with Jianan Supermarket Group to suppress these foreign retail brands.
After all, Jianan Supermarket Group is also our own domestic company, and fighting among ourselves will only benefit these foreign companies."