Chapter 143 The beginning of the East China retail war
It’s Labor Day. I’m lucky this time because it’s a Monday, so I have two days off and three days off on the weekend.
In this era, there was only one day off for Labor Day. As for the seven-day long holiday, it was in 2000. In 2008, it became three days. Except for weekends, it was actually the same as now, it was still one day.
The fifty new branches of Jianan Supermarket Group in Sichuan and Sichuan Province also took advantage of this short holiday to officially open for business. Due to the opening discount and the reputation Jianan Supermarket has accumulated in the province, the turnover in these days is not bad. As long as
There is no big problem, these stores have made very good profits in recent years.
It is said that good and evil depend on each other. Before Li Yuhang could recover from the joy here, Dong Haiyan hurriedly came to him and reported something that made him quite unhappy.
In the East China Market, many retail supermarkets and stores offer discounts and promotions, and what is very strange is that the stores offering discounts are all around Jianan Supermarket, while those far away from Jianan Supermarket do not offer discounts.
Among them are large department store supermarket chains such as Lianhua, Huarun and Shuguo, as well as electrical appliance chain stores such as Shuning, as well as many hypermarkets.
Li Yuhang knew as soon as he heard that this was coming specifically to target Jianan Supermarket, and the other party was really powerful enough to contact so many stores at the same time. It can be seen that the opponent had good intentions in order to deal with him, and it must have been early.
There was a conspiracy, and the confidentiality work was done quite well. He didn't receive any news at all.
Li Yuhang looked at the information Dong Haiyan handed over and called Su Wenbin directly from the phone on his desk.
"Hello, I'm Su Wenbin."
"Wen Bin, it's me. Can you tell me in detail about the current situation in the East China market?"
As soon as Su Wenbin heard Li Yuhang's voice, he immediately reported the current situation to Li Yuhang in detail, and asked whether to counterattack immediately and start a price war with his opponent.
At the same time, he also hopes that IKEA convenience stores can also join in to encircle and suppress several other companies. In addition, Li Yuhang is asked to let Lingjiang Electric enter the East China market, and gather all the strength of the Jianan Department to fight a decisive battle with local companies in the East China market.
Although Li Yuhang was a little surprised that local companies in East China were targeting the Jianan Supermarket Group, he did not intend to undermine the strategic development he had previously formulated.
Of course, East China must also fight back, otherwise the situation will be completely controlled by several other retail companies.
He said aloud: "Wen Bin, come up with an activity plan as soon as possible. Isn't it just a price war? When we just started, we dared to compete with Jincheng Group Commercial Company. What are we afraid of now? This time
If you want to fight, fight hard, as long as you make sure you don’t lose money.”
Although Li Yuhang did not involve IKEA, nor did he intend to let Lingjiang Electric Appliances enter the East China market, with Li Yuhang's instructions, Su Wenbin was ready to do something big.
The biggest problem is that there is no extra capital for the time being to continue to expand. He wants to see if these companies dare to play with them. Moreover, even Wal-Mart, Carrefour, etc. have been classified as hostile by him. Even if he cannot kill these giant companies
, we will also drag down those small and medium-sized retail enterprises to death.
Jianan Supermarket Group has always been one of the best companies in the domestic retail industry in terms of cost control. It is trying to preserve its capital. If the other party dares to follow, it will only lose money. It will depend on who can't hold on first.
After Li Yuhang hung up the phone with Su Wenbin, he immediately ordered Dong Haiyan to notify the top management of Jianan Supermarket Group headquarters to hold a meeting in the conference room.
After listening to Dong Haiyan's talk about the situation in the East China market, everyone present was filled with indignation. Some even suggested suspending the development of the Central China market and fully entering the East China market to launch an all-round containment and suppression of these companies.
Vice President Du Ningxue said: "Mr. Li, although I don't know how several parties jointly targeted our Jianan Supermarket this time, I guess it must have something to do with Hua Run. I think this is the other party's attack on our joint province.
Domestic retail businesses resisted the encirclement and suppression of their entry into the province in retaliation.
It is difficult for two fists to defeat four people. I suggest that this time we give priority to Huarun Supermarket in the East China market. As long as this company is defeated, the alliance against us should be disbanded."
Li Yuhang said with a smile: "Whether the senior management of Huarun Supermarket is behind this or not, I plan to have fun with the local retail companies in the East China Market, and I don't mind being a price butcher for a while.
Xiao Yunkai stayed at the headquarters and was responsible for the group's global affairs.
Gan Jiaming, you led Deputy Director Wang of the Marketing Department to Lin'an to take charge of the group's affairs in Zhejiang Province.
Du Ningxue, you lead Director Sun of the Marketing Department to Jinling to take charge of the group's affairs in Jiangsu Province.
In addition, in the East China market, Su Wenbin is the leader. The two of you will cooperate with his work and teach those companies that target our group a painful lesson."
The people who were called by Li Yuhang immediately responded. The senior management present heard Li Yuhang's determination from this. The East China market in Jiangsu, Zhejiang and Shanghai now has three vice presidents. This has never happened before in the Jianan Supermarket Group.
Condition.
I'm afraid this time the controller won't stop fighting in the short term. Either the Jianan Supermarket Group has given up and left, or those companies have been forced to close their doors.
In order to prevent problems with suppliers in the East China market, Li Yuhang specially arranged for the director of the purchasing department to go to Shanghai to assist Su Wenbin in purchasing products for the group's stores in East China.
This is also because Li Yuxin is pregnant and Li Yuhang has not been far away from Guocheng, otherwise Li Yuhang would go there in person this time.
There are Su Wenbin, Gan Jiaming and Du Ningxue in the East China Market, and Li Yuhang feels more at ease. He still doesn't believe it, let's see who can survive the other over there.
Far away in East China, Huarun Supermarket East China Branch, Liu Danxia, who is temporarily in charge of the company's East China affairs, has been very happy these two days. The current situation is developing very well. He believes that no matter how Jianan Supermarket fights back, their purpose is to distract Jianan Supermarket Group.
Already successful.
The focus of Jianan Supermarket Group is firmly in East China, which will slow down the expansion of the group in other regions. Huarun relies on the strong capital behind it to quickly occupy the markets in North China, South China and even central China, and finally cooperate with Jianan Supermarket Group.
Nan Supermarket Group competes with each other.
As for now, they will not be a gunman for local companies in the East China market. Their Huarun Supermarket does not have much business in East China, so it doesn't matter if they consume it here. They don't care about this loss anyway.
Not only Liu Danxia was happy, Zhang Jindong was also happy. With financing from several major companies, he planned a hundred branches in one go, located in important cities such as Shanghai, Lin'an, Yongcheng, Huizhou, and Suzhou.
Regardless of what happened to Jianan Supermarket Group this time, Shu Ning has entered a large market anyway, and he is not worried even if Lingjiang Electric and Guomei Electric join forces to enter the East China market in the future.
Shu Guo and Lianhua CEO were equally happy at this time. The turnover in the past two days was nearly twice the usual turnover, and the passenger flow increased significantly. However, the passenger flow and turnover of rival Jianan Supermarket not only did not increase in the past two days, but decreased.
A lot.
The CEOs of some medium-sized retail companies are also very excited. They see the hope of regaining the market and strengthening their own strength, and their turnover has increased significantly. Even if the prices have dropped, their profits have not dropped much.
They believe that if this continues, Jianan Supermarket Group will inevitably fall into a quagmire and be unable to extricate itself.