Of course, what happens in the East China retail market affects far more than just the retail companies in the East China market. Suppliers are also within the scope of this impact. Even Guocheng Supermarket, Hongqi Chain, New Four Seasons Supermarket, etc. have called to inquire.
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You must know that the East China market is a benchmark. No one knows whether the retail war happening there will spread across the country.
In order to continue the price war for a long time, retail companies in East China have lowered their operating costs on one hand and suppressed purchase costs on the other hand to reduce their own losses.
Jianan Supermarket Group is also contacting its main suppliers, hoping to gain support from these manufacturers and work together to fight the price war.
The next morning, just as Li Yuhang arrived at the office, Dong Haiyan came in to report: "Mr. Li, Su Wenbin called, Hua Run, Shu Guo, Lian Hua, Shu Ning, etc. have made new adjustments today. Like us, they are all
With a 20% discount on sales, he asked us if we wanted to continue reducing prices.”
"Go and tell Su Wenbin to adopt the current discount and stay with these companies for three to two months. After the small and medium-sized retail companies in Jiangsu, Zhejiang and Shanghai are eliminated, the price can be reduced to 25% off or even 30% off."
Li Yuhang is not panic at all about the East China market. He does not want to lower the price too low immediately. He is worried that the East China government will step in to stop this kind of competition that disrupts the market order.
This is just right now, and Huarun, Lianhua, Shuguo, etc. can all accept it. It can also drive small and medium-sized retail companies out of business, and the top management probably won't step in to stop it.
The domestic market is not a foreign one, and disorderly competition will never be allowed here, let alone one party's attempt to crack down on its competitors' monopoly of the market by watching them operate at a loss of capital.
Once Huarun, Lianhua and others cannot afford the 30% discount, the governments in East China will definitely come forward to stop such competition.
In this retail war, the winners are the consumers in East China, and the losers are the small and medium-sized retail enterprises in the East China retail market. As for Jianan Supermarket Group, Huarun, Shuguo, etc., they have less profits, but they have increased their market share.
Jin Ling, the group's Suzhou regional general manager and its administrative, human and financial department managers are waiting in the conference room for the arrival of Vice President Du Ningxue and Marketing Director Sun Libin.
As the group's East China regional management, the only senior group executive they have met so far is Su Wenbin. As for the other senior executives, they have only seen them in photos and on TV.
Before Du Ningxue arrived, the group's East China regional headquarters sent a notice, and they also learned about some of the vice president's deeds in detail.
Even though I had already heard about the youth and beauty of this vice president, after seeing him in person today, I realized why he was known as the three golden flowers of the group along with Dong Haiyan, assistant to the president, and Wang Xueqin, general manager of the administrative department.
The beauty without any makeup, coupled with the aura of a strong business woman, is like a rose with thorns.
Du Ningxue knew very well that these were all people promoted by Su Wenbin. At this time, she was too lazy to make any special remarks and went straight to business.
Don't think that she and Gan Jiaming came here just to assist Su Wenbin in resisting the suppression of Jianan Supermarket Group by retail companies in the East China market.
The main reason is that the East China market is far away from the group headquarters. Most of the employees and management are promoted and appointed by Su Wenbin. In the East China market of the group, Su Wenbin is basically the boss.
How could Li Yuhang maintain this situation for a long time? At that time, it was only the first step to remove the Lu and Gan province markets from the East China market. After the Sichuan and Sichuan markets stabilized, the management of several places would be transferred to break the current situation.
And the most important point is that according to the information reported by the confidentiality department, Shuguo, Lianhua, Huarun and others are wooing the management of the East China region of Jianan Supermarket Group, especially the provincial regional general managers of Jiangsu, Zhejiang and Shanghai, and Su Wenbin
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The price offered to Su Wenbin was quite high. Shu Guo even offered him the position of general manager, and Lian Hua also offered the position of executive deputy general manager.
You must know that these two positions have administrative levels, and the public institutions are holding senior positions. This temptation is not ordinary.
Although there is no sign that Su Wenbin has been moved, just in case, Gan Jiaming was specially arranged to go to Zhejiang Province. She came to Jiangsu Province, Jiangsu, Zhejiang and Shanghai. Although Shanghai has the best economic development, it is only a municipality after all.
The area is only that big, and the market and profits are far from being comparable to those in Jiangsu and Zhejiang provinces.
As long as she and Gan Jiaming can stabilize the group's situation in Jiangsu and Zhejiang provinces, they won't worry about big problems in the group's East China market.
Du Ningxue looked at the people at the venue and said: "This time our group's East China market is facing a huge crisis, but it is also an opportunity for us.
Among them, our Jiangsu Province market is the top priority. Both Shuguo and Shuning are headquartered in Jinling.
Therefore, I hope that everyone can unite as one to jointly deal with the suppression of these opponents."
Those present, led by Jiang Jianfeng, the regional general manager of Jiangsu Province, expressed their opinions one after another to show their determination.
Regardless of whether it was true or false, Du Ningxue didn't have the energy to pursue it at this time.
She then spoke up: "In order to improve the comprehensive competitiveness of our major branches, a new store manager training course will be held in Shanghai in three days. At that time, there will be Wang Xueqin, general manager of the administrative department, and deputy director of the marketing department of the group store
Lei Qian, director of the store manager training department, personally trained, and half of the store managers and half of the deputy store managers in Jiangsu province will participate in the training, which will also reserve talents for our future expansion."
Naturally, everyone present had no objections to this. This training had been conducted once before, and the training lasted for two months. They believed that this was just normal operation. After all, the group still has 20 branches in the East China market that are being renovated, and the group needs more qualified people.
Store manager.
Originally, they thought that Du Ningxue would ask their opinions on which store managers and deputy store managers should go to Shanghai for training.
It turned out that Du Ningxue was not like this at all. She opened the folder she brought and said directly: "The specific list of participants has been drawn up. The administrative department will make a note of it and issue a notice after the meeting. These people will be announced three days later.
You must report to a training class in Shanghai, and you are not allowed to take leave for non-urgent matters."
As Du Ningxue read out the names one by one, everyone present appeared calm, but those with hidden intentions felt the biting cold wind, such as Jiang Jianfeng, the regional general manager of Jiangsu Province.
Shuguo Retail Company contacted him more than a month ago and offered him a very good position. However, he remembered that his current status was all brought up by Su Wenbin, so he has been hesitant about it.
Undecided.
He also knew about Shu Guo wooing some store managers or deputy store managers below him, but he did not stop him. He was leaving a way out for himself. If he decided to go to Shu Guo, he would take these with him when the time came.
A group of people support themselves.
And many of the people who Du Ningxue just thought of who participated in the store manager training were secretly in contact with Shu Guo and even Shu Ning.
And those who were later appointed to temporarily take over the work of the training personnel were basically loyal employees of Jianan Supermarket Group, which has a great meaning.
Now that the group knows the situation of the following store managers, as for him, he may have already been on the group's focus list, which made Huang Jianfeng uneasy in the following meetings.