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Chapter 166 Sales Pricing

The biggest impact of this meeting was that the situation where local retail department stores in Sichuan Province were unified by local enterprises. Not long after Li Yuhang returned to Guocheng, Wal-Mart, Carrefour, Huarun, Yonghui, Ito Yokado and others announced their entry into the Sichuan Province market.

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This has completely broken the balance and unity of retail department stores in the province. In addition to the Jianan Supermarket, Guocheng Supermarket, Zhuhai Supermarket, Hongqi Chain, New Four Seasons Supermarket and Lingjiang Electrical Appliance Chain are currently considered alliances, and the Mutual Supermarket is the first.

The small and medium-sized retail completely abandoned the previous agreement and carried out large-scale expansion.

Although I feel a little unwilling to accept it, the monopoly of several retail markets in the province broke down in one meeting, and the Jianan Supermarket Group had to face more and greater competition.

But Li Yuhang was only concerned and did not get angry about it. After all, antitrust has always been a sharp sword hanging on them like them, and most countries will not allow one or several alliances to monopolize the market.

The retail industry is not a high-tech industry. It does not have so many technical barriers, so it is impossible to occupy the entire market.

In August, Star Airlines Real Estate Group and the national real estate industry ushered in a great benefit. The "Interim Measures for the Management of Self-operated Housing Loans in Commercial Banks" was released, giving major real estate developers more room for operation.

The only thing Li Yuhang sighed is that the current main reason is that existing houses can be mortgaged. Although pre-sales were allowed last year, buyers cannot mortgage them, and only existing houses can be used. This is also the reason why Star Airlines Real Estate Group sells the house after it cannot acquire the land.

If you remember correctly, the mortgage on the pre-sale house will not be officially implemented in 1997. That was the spring of rapid development of major domestic real estate companies.

This time, this method has been implemented to let the major commercial banks go. The Star Airlines Mansion developed by Star Airlines Real Estate Group in Jianan District has completed a structural capping, and other aspects such as water, electricity, exterior walls, etc. are underway.

It will be officially sold to the public during the National Day. As the major shareholder of Star Airlines Real Estate Group, on August 9, Li Yuhang went to Star Airlines Real Estate Group headquarters to discuss the price of this high-end villa area.

This is the first high-end villa area established by Guocheng, and there are no prices for peers to compare. Li Chengxing's pricing here is not much.

Since the high-end villa area is built, the building density is very low, and they are all fake three-story villas. Xinghang Mansion has a total of 128 villas. Including the later water and electricity, exterior walls and villa area greening costs, the total investment of the project is 19.5 million.

To be honest, this project is not big, it is not the same level as the Pingdong District Xinghang City project? It covers an area of ​​150 acres there? 26 buildings, each with 32 floors? One and two floors of shops? The 30-story houses above

, Eight households on each floor? Each household has an area of ​​60 square meters to 80 square meters.

This is the current area of ​​the housing. When it is sold next year, it is not calculated according to this? In terms of real estate development, studying in Xiangjiang in China is quite good at learning. In addition to this part of the area, the public area of ​​this building must also be shared.

For this? Li Yuhang follows market rules at all? He did not want to challenge the ambitions of the entire domestic real estate industry. This is what he likes from top to bottom, but it just makes home buyers suffer.

This is also the reason why Li Yuhang is unwilling to establish a real estate company on the front desk. There are not many real estate tycoons who are not scolded.

But this does not prevent him from entering and making some money. Anyway, if he doesn't do this, someone will do it? As long as he is low-key, it's better to sell ordinary commercial housing prices in Star Airlines Real Estate Group without showing off in the local area?

The high housing prices are still accused of being infamous.

Because Li Chengxing is the sole responsibility of Star Airlines Real Estate Group? Therefore, Li Yuhang rarely pays attention to the real estate situation.

Since he had to determine the sales price of Xinghang Mansion today, he learned in detail about the current housing prices in Rongcheng, Yuzhou, Mianzhou Guocheng and other places.

Just recently? The ordinary commercial residential house developed in Yuzhou? The unit price of sales is around 900 yuan per square meter? Yuzhou Daily also specially reported it.

Guocheng is not Yuzhou. As a high-end villa area, Xinghang Mansion is not comparable to ordinary commercial housing, so it needs to be carefully selected in terms of price.

However, this can be used as a reference at that time. Considering that there is a certain gap between Guocheng and Yuzhou in all aspects, Zheng Yong, vice president of Star Airlines Real Estate Group, reported the current unit price determined by the group.

"Although our Guocheng cannot be compared with Rongcheng in Yuzhou, there are Xinghang Primary School and Silk Hospital around Xinghang City, and there are multiple buses as starting or passing stations, which are very convenient for transportation.

After comprehensive consideration by our marketing department, the external sales price of Star Airlines City is set at 700~800 per square meter.

As for the Jianan Mansion, because it is a high-end villa area and the influence of Mr. Li's entry, our marketing department believes that the price is more appropriate to be between 1,800 and 2,000 per square meter."

Whether it is Xinghang City or Xinghang Mansion, its pricing is obviously to raise the housing prices in Guocheng. At present, large-scale development such as Guocheng ordinary Star Airlines Real Estate Group has not arrived.

Only Xinghang Real Estate Group is not only Xinghang Mansion and Xinghang City in Pingdong District, but Xinghang·Fengya City is being developed in the University Town of Jianan District, and Xinghang·Xihe City in Shunbei District.

This shows the radicalization of Star Airlines Real Estate Group. If it weren't for the guarantee of loans by the Jianan Supermarket Group and the dedicated support from the bank, Star Airlines Real Estate Group would have been overwhelmed by its huge debts.

Li Yuhang is very supportive of Star Aviation Real Estate Group's approach. Now it is not just Guocheng. Star Aviation Real Estate Group has established branches in Yuzhou and Rongcheng, and has begun to acquire land in the two cities.

Although there is no funding for development for the time being, this does not prevent Star Aviation Real Estate Group from hoarding land. Waiting for the development of Guocheng to take action, then enter these two places for development.

Li Yuhang is very clear about the trend of domestic housing prices, and he is not afraid of building several major housing projects in Guocheng that cannot be sold.

All data from Guocheng in the first half of this year have been released. The local GDP has increased by 56% compared with the same period last year, with a GDP of 9.4 billion yuan, ranking fourth in the province, second only to Rongcheng, Yuzhou and Mianzhou.

With the current development speed, GDP ranked third in the province this year without any problem.

At the same time, with the rapid development of several major industrial parks, according to statistics, as of June 31, the permanent population of Guocheng District reached 510,000, an increase of 80,000 from the end of last year. This increase rate ranks third in the province.

Second to Rongcheng and Yuzhou.

Guocheng has no choice but to take these two giants, and this year it will mainly take the third position.

Star Airlines Real Estate Group has developed so many properties, with a total of nearly 20,000 housing units, mainly for those who have new entry into Guocheng and those who have capital to have new housing needs.

The senior executives of Star Aviation Real Estate Group are more confident in the rapid development of Guocheng than Li Yuhang, otherwise they would not have developed three major residential properties in succession.

Pingdong Xinghangcheng has a Silk Group employee guarantee. These employees have been purchased by Li Yuhang. After they received government compensation, they are now living in the group dormitory. The group had registered before, and nearly 3,000 households have housing.

For demand, after the completion of Star Airlines City, they will give priority to purchasing and choosing houses.

Originally, Li Yuhang didn't expect to be so big at the beginning, but Jianan District Food and Beverage Industrial Park and Shunbei Guocheng Economic and Technological Development Zone expanded rapidly, and factories quickly rose up. In addition, Li Chengxing was going to do a big fight.

He agreed to the group's expansion plan. At worst, it would be a house in his hands for a few years. With the rapid rise in domestic housing prices, Li Yuhang was not worried that the group would lose money at all.

"I have no objection to the pricing of the Market Development Department, but I just need to do a good job of publicity later, especially Xinghang City. After the completion of the construction, I will take out a building to sell it to the public first, and then let the Silk Group subscribe to employees to buy it to avoid buyers like Silk Group, such as the Silk Group.

Dissatisfaction with the price.”

Now the general residential price in Guocheng is around 400 to 500, and Star Airlines Real Estate Group can be said to have risen by 75%.

Schools, hospitals, communities, elevator rooms, etc. have some growth, but no matter how you look at it, it is a bit high. Fortunately, Yuzhou is even more powerful, and it is not even an elevator room, nor is it a community like Xinggang City, and there is no greening or other things.

The supporting facilities are still sold for 900 yuan per square meter.

As for villa sales, Li Yuhang was not worried at all, just the senior executives of the Jianan Group could take it.

You should know that the salary of these people increased again on July 1, and there was no change in front-line employees. The biggest increase this time was middle and senior management. The salary of a level seven management increased to 5,000 per month, and the monthly salary of a level ten management was 15,000.

The annual salary of the 14th level management is 1 million.

The salary gap between middle and senior management was not widened much before, but now it has been completely opened up. If you want a higher salary, you must work harder to climb up.

At present, the Jianan Group's salary in the same industry is only lower than that of the senior management of foreign-funded enterprises. Therefore, the senior management of the Jianan Group is really not short of money to buy a house.


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