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Chapter 168 Brand Promotion

As the helmsman of the Jianan Group, Li Yuhang will naturally not be able to only participate in the celebration of Jianan No. 2 Middle School this time. He will also inspect the development of its Jianan Agricultural Products Group and Jinfeng Wine Industry.

Therefore, on the morning of August 30, Li Yuhang took Li Yuxin into his Mercedes-Benz car, followed by several Audi A6 and A4, including Huang Shoucheng, president of Jianan Agricultural Products Group, Xi Junhao, vice president, and Yu Jinfeng Wine Company general manager.

Xiaowen and others.

As for assistant Dong Haiyan, she drove an A4 that she followed behind Li Yuhang's car this time, and did not take Li Yuhang's car.

Since the road from the city to Ping'an Town is being rebuilt, the road back to the town does not take the Hantang Feilong road, but takes the Shiyang side.

Although the road is difficult to walk on and is relatively narrow, it is still safe. I finally arrived in Ping'an Town in the past two hours.

When Li Yuhang's car arrived at Qiaolong, it was already time for lunch.

Looking at the speed of Jinfeng Wine Industry's first production base construction, Li Yuhang was very satisfied.

Yu Xiaowen accompanied Li Yuhang to look and introduced: "Mr. Li, look here, this is our first phase of construction, currently including office building, research building, employee dormitory, canteen, raw material storage warehouse, brewing factory, liquor fermentation

The main projects such as the factory have been completed, and internal decoration and production equipment are currently underway. If nothing unexpected happens, we will be able to officially start production on November 1st, but the annual output of Jinfeng liquor will reach 2,000 tons."

Since the first phase of the project started construction at the beginning of the year, and the equipment and staff used by Star Airlines Construction Company is quite abundant, the speed is quite fast, two months faster than Li Yuhang expected.

As for the second and third phases, the start of construction will take several months longer than the first phase. These two phases are expected to be put into use in February and May next year.

By then, the annual output will reach 6,000 tons, and with many small workshops, it will temporarily meet the needs of Jinfeng Wine Industry.

After the second production base of Jushi is put into production, the small workshop will be completely closed. At the same time, Jinfeng Wine Company also has the production capacity to store a batch of vintage wines.

Fortunately, Li Yuhang makes the strong fragrance type, and the fermentation time is only six months, unlike the sauce flavor, and it takes several years to ferment.

Li Yuhang, wearing a safety helmet, inspected the construction site with Dong Haiyan, Yu Xiaowen, and the person in charge present, and also visited the canteen.

At this time, the workers had already finished work. Even though it was time for dinner, although there were many employees coming, they did not stay in the cafeteria for dinner. The main reason was the current weather? It was too hot, and these workers were looking for some shaded places to eat.

Li Yuhang doesn’t have many ways to do this? The conditions are limited now? He can only work hard for these employees.

After all, this is just a temporary canteen. The canteen of the production base is still being renovated? It is impossible to use at all.

Nowadays, even if the fan blows, it is also hot wind? Especially at noon.

Li Yuhang was in a hurry, so he inspected the place at noon. Fortunately, he just took a walk around. Is it a little hot? No major problems in his body.

Originally, Dong Haiyan prepared a sun umbrella and a sun hat for Li Yuhang? Li Yuhang was useless. He was not that pretentious. Thinking about a few years ago, it was a hot day at noon, and he went to the pond with his friends for two rounds.

Entering the conference room? It feels cooler here. Although the window machine and air conditioner consume electricity, it can only cool down, but for the current construction site, it is still quite good.

Each construction site conference room and main office of Star Airlines Construction Company is equipped with window machines to make the management staff more comfortable to work.

After listening to the reports from the person in charge here, Li Yuhang spoke out: "The liquor production base is the foundation of our Jinfeng Wine Industry Company? Therefore, you must pay more attention to quality.

In addition? In terms of canteens, one is safety and the other is hygiene. All the major canteens under our company are directly operated by the company and are not for profit purposes, because you must strengthen supervision and provide employees with safe, safe and affordable meals."

Li Yuhang attaches great importance to employees. In terms of canteens, whether it is a large factory canteen with thousands or even tens of thousands of people, such as Guocheng Silk Group and Yudan Clothing Company, or a small canteen with only a few dozen people, Li Yuhang will not do anything to the public.

Contracting, and the management and review of canteens are quite strict, in order to allow employees to eat well and focus more on their work.

Yu Xiaowen immediately promised: "Please rest assured, Mr. Li, our company will definitely manage these aspects well."

"Xiaowen, our Jinfeng Liquor Industry currently has two brands, Jinfeng Liquor and Waizui. Now we focus on the development of these two brands. Not to mention this period, we will buy some comparisons at the end of the year.

Good advertising time has made Jinfeng Liquor famous all over the country."

This year, the Kong Mansion Family Banquet won the bid for 31 million yuan, which made the Kong Mansion Family Banquet sensation across the country and sales increased multiple times.

The reason why Li Yuhang did not allow Jinfeng Wine to compete at the end of last year was that Li Yuhang could not afford more than 30 million, mainly because Jinfeng Wine Industry's production was limited, and even if it caused a sensation across the country, it would be useless.

Next year, it will be different. In November this year, the first phase of the production base will be put into production, the second phase will be completed in February next year, and the third phase of the production base will also be completed in May.

In addition, the annual output of the first phase of the second production base of Jushi's production base will reach 5,000 tons and will be completed in June next year. Li Yuhang is preparing to make a move next year.

He knew very well that in just a few years, due to the suppression of the wine industry, the wine company never won the bidding king again.

However, Yu Xiaowen considered more and said, "Mr. Li, you also know that our liquor has a six-month fermentation period. Next year, sales output will not increase significantly until the second half of the year. To compete for the king is

Not a bit too wasteful.”

Li Yuhang thought about it carefully after hearing this. Who was the King of King after the Kong Mansion’s family banquet? Unfortunately, it took too long and he couldn’t remember it. He only remembered that the wine industry has been quite awesome in the past few years. If it weren’t for the above.

Even if you suppress, there is nothing else in the company.

He was worried that in another year or two, Jinfeng Wine Industry would have no hope of winning the bid. Because the production base would be put into production one after another, he said that Yu Xiaowen would do it.

However, Yu Xiaowen mentioned that he had to consider that in the first half of the year, he mainly relied on brewing in many small workshops for sales. Even if the production base is fast, it will be in the second half of the year.

Li Yuhang has never been an arbitrary and domineering president. He is willing to listen as long as the opinions raised by his executives are beneficial to the company.

Since Yu Xiaowen thinks it is not suitable, then don’t compete for next year’s golden section advertisements. The bidding king should let other companies get it. If CCTV does not restrict the wine industry bidding king the year afterwards, Jinfeng wine industry will do it again.

Wave.

Moreover, Li Yuhang is not only looking forward to football clubs by relying on CCTV advertising. Once Jinfeng Wine Industry Football Club enters the China League One, its advertising role will be greatly improved, which is also his original intention to establish a club.

"Xiaowen, since that's the case, we won't consider CCTV's bidding for the time being, but you can't lower the publicity. Jinfeng Wine Industry is not the same level as those well-known wineries in China."

Yu Xiaowen was speechless about the boss' ambition. How long has Jinfeng Wine Industry been established? The results are already quite incredible. Wuliangye, Jianlanchun, Luzhou Laojiao, Langjiu, Tuopai, etc., are there dozens of people, including Wuliangye, Jianlanchun, Luzhou Laojiao, Langjiu, Tuopai, etc.

A century of history.

But who said the other party was the boss? He could only accept it immediately and increase the company's brand promotion efforts.

...


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