Li Yuhang, who returned to Guocheng, was not busy dealing with various matters in the company. He wanted to spend time with his family after being away for so many days.
The little girl, who is almost six months old, is getting cuter and cuter now. Although she can't speak or walk yet, Li Yuhang is very happy looking at her cute smiling face.
Although the family does not hire a nanny, with Wang Bixia helping to take care of the children, Li Yuxin is not under great pressure.
Li Yuhang wanted to spend time with his family, but unfortunately things never went as he expected. In the originally relatively stable retail market, price wars started again in various places as home appliance manufacturers competed for the market.
Color TV giants such as Kangjia, Chuangwei, Changhong, and TCL are also the main force in this price war. Because this is a battle between manufacturers, the superiors have no plans to stop it for the time being, which also further escalates the situation.
As one of the domestic retail giants, Jianan Supermarket Group's strategic partners Kangjia, Chuangwei, Midea, Little Swan, etc. have contacted Jianan Supermarket Group, hoping that Jianan Supermarket Group can promote its brand home appliances and compete for the domestic market.
The price butcher reappeared, but fortunately this time it was limited to the home appliance industry. This also reminded Li Yuhang of the mobile phone industry in later generations. Prices remained high at first, but then spoilers appeared and forced the price to below a thousand yuan.
The color TV industry is like this now. In the past, a 20-inch color TV would cost several thousand dollars without even thinking about it.
This time, Kangjia allowed many families to take home a 21-inch color TV for only 1,388 yuan, which caused a shock in the entire market.
In the 601 conference room of Jianan Supermarket Group, Li Yuhang, Xiao Yunkai, Du Xuening, Hu Lecheng, Wang Xueqin and the directors/general managers of various departments of the group analyzed the possible impact of the price war on home appliances on the group.
As a channel dealer, Jianan Supermarket Group does not want such a price war to occur. Although this time it is mainly the manufacturers who give away profits, but the price war is really advancing, as a channel dealer, we also need to give up profits. In the past, a color TV sold for 3,000 to 4,000 yuan, and the group could pass it.
The profit was more than a thousand yuan. Nowadays, a color TV sells for only more than a thousand yuan. The profit of Jianan Supermarket Group is only a few hundred yuan.
This home appliance war can be said to be that the home appliance manufacturers kidnapped the channel dealers and lost the profits of both parties to seize the market.
Of course, this is also because the channel dealers themselves have many conflicts. If Jianan Supermarket Group does not give up profits, it will not be able to compete with its competitors for the market.
As the executive vice president of Jianan Supermarket Group, Xiao Yunkai said: "Mr. Li, according to the information from all parties, it is impossible for us not to join the price war this time. Once we join this, I'm afraid our group's revenue and profits will be affected."
The ratio will be significantly reduced.”
At present, Jianan Supermarket Group's business mainly focuses on fresh agricultural products and home appliances? Where fresh agricultural products are mainly based on volume? The revenue-to-profit ratio is relatively low. Jianan Supermarket Group now has a net profit of nearly 30%? It mainly depends on
Is it just home appliances? Of course, the relatively cheap rent is also a reason.
This is also a factor why Li Yuhang wants to promote his own stores. He does not want to work for those landlords in the future.
Has Li Yuhang been prepared for this? Otherwise, he would not have listed the group at this time. The net profits of domestic retail companies will be at their peak in the past two years? With the transformation of the buying and selling market, the era of picking up money is over, and the next step is to
Fight for scale and sales.
Home appliances are just the beginning, and the prices of vegetables will also start to drop. The next six months will definitely not be a friendly time period for Jianan Supermarket Group.
At this time, the group's senior management is even more eager to control a large home appliance group? In this way, the Jianan Department will not appear so passive.
For example, this time? Because manufacturers supply goods to multiple channel vendors and the ex-factory prices have already been given, if Jianan Supermarket Group still wants to maintain its original profits, other channel vendors will definitely take the opportunity to seize the market share of Jianan Supermarket Group.
"Mr. Li, I personally suggest that Zheng Hongmao contact well-known distributors across the country? Let's reach a consensus on this matter together and safeguard everyone's common interests? After all, this time the major manufacturers started a price war for their own brands, which harmed the interests of all distributors.
"
The main reason why Du Ningxue suggested contacting Zheng Hongmao instead of Li Yuhang was that once word got out, it would not be a good reputation. When people below could do this kind of thing, naturally they would not let the boss do it.
Hu Lecheng, Jiang Jinkun, Tang Jian, Sun Libin and other senior executives spoke one after another. First, contact well-known channel dealers in various places to see if a price alliance can be formed.
Secondly, the first priority is to prepare for price wars and ensure that one's market share is not lost.
The third is to control a large home appliance group as much as possible, so that the Canaan series can have its own unique brand, so that its future price will not be threatened, and it will have more autonomy in the face of this situation.
Things are changing. Last year, it was the distributors who forced the manufacturers to cut prices, and then the higher authorities intervened to end the months-long battle. This year, it is the manufacturers who force the major distributors. If the distributors do not unite, this time there will be huge consequences.
impact.
After everyone finished speaking, Li Yuhang said with a smile: "This will happen sooner or later, it's just sooner or later. Since these manufacturers have ideas, let's take advantage of it and play with it.
Yunkai, after the meeting, you contact the top ten major home appliance retailers in the province to form a price alliance in the province to ensure stable prices in our province. If we reduce prices, we must reduce prices, but only reduce the part of the profits given up by the major manufacturers.
In order to avoid too much stalemate with the manufacturer, our group can carry out special sales on Kangjia 21-inch color TVs, and several other major retail companies can also select a product for special promotions."
Xiao Yunkai immediately agreed. It is easiest to form an alliance in Sichuan and Sichuan Province. If major manufacturers do not agree, they will face problems including Jianan Supermarket Group, Lingjiang Electrical Appliance Chain Group, Guocheng Supermarket Group, and Hongqi Chain Group.
, a joint boycott by provincial retail overlords such as New Four Seasons Group and Zhuhai Supermarket Group.
As for the Central China region, Li Yuhang will ask Sun Xianhua, the group's vice president and general manager of the Central China region, to be responsible for contacting him and trying his best to reach a consensus with giants such as Zhongbai, Ewushang, Yonghui, Metro, and New World to avoid harming each other and causing harm to himself.
Huge loss.
As for the East China region, Gan Jiaming is responsible for contacting them there. Although they compete with Hualian, Huarun, Shuguo, Shuning, etc., this time is a common threat to everyone. If these companies do not want their own profits to be damaged, I believe they can
Talk about.
As for Qin Province, Yunnan and Guizhou, South China, North China and other places, Li Yuhang will contact the CEOs of several other giant groups in the province, and they will contact the home appliance retail giants in these regions to strive to reach a consensus that home appliance prices must not be reduced.
price.
You must know that once the price forms an impression, it will be difficult to raise it again in the future. The manufacturer does not want to make money, but their channel dealers also want to make money.
In this era when supplies began to become abundant, a war between manufacturers and manufacturers, manufacturers and distributors, and distributors and distributors began. In the next few decades, the battles between these parties have never ceased.
Broken.
In the final analysis, it is still a matter of interests. Even if e-commerce platforms are born in the future, the battle between manufacturers and e-commerce platforms will continue.
Home appliances are just a symbol. This is an inevitable process for the seller's market to transform into a buyer's market. There will be many similar events in the future. Li Yuhang's idea is a bit like mantis trying to control the car.