In the next week, it seemed as if the report had not caused any trouble, and the sales prices of home appliances in major supermarkets and stores did not change at all, which made those who were preparing to watch the show dumbfounded.
On May 31, in the 306th conference room of Yuzhou Lingjiang Electrical Appliances Chain Group Headquarters, the group's 11th level and above senior management, Dong Haiyan and Wang Xueqin were already sitting here, waiting for Li Yuhang's arrival.
Starting tomorrow, major retail companies will officially kick off the home appliance price war. This time, all parties are pretty good, and have clarified a timetable, and no one will launch a surprise attack.
As the main home appliance sales company of the Jianan family, Lingjiang Electrical Appliances Chain Group will be the top priority this time, so Li Yuhang came here on the eve of the price war.
In Li Yuhang's plan, in the future, the Jianan Supermarket Group will gradually reduce its home appliance business, especially the four major businesses of color TV, refrigerator, washing machine and air conditioning. In the future, in addition to shopping malls, other ordinary branches will use fresh food.
Mainly agricultural products and daily necessities, the main home appliances are not within the plan of the Jianan Supermarket Group.
After the senior management of the group reported on the recent situation, Li Yuhang said: "The achievements of Lingjiang Electric Appliances Chain Group today are inseparable from the efforts of the individuals here. Although home appliance sales will face unprecedented challenges, I believe that the group
Under the leadership of General Zheng and the cooperation of everyone, we will definitely be the ultimate winner."
Of course, this statement boosts a little confidence. If Lingjiang Electric Appliances Chain Group wants to become a winner, it still needs a lot of work to do.
This time, Li Yuhang asked Lingjiang Electrical Appliances Chain Group as long as it didn't lose money. Don't some people want to start a price war? Then this time it's as they wish.
You should know that Lingjiang Electric Appliances Chain Group now has 1,658 branches, with an average daily turnover of more than 24 million, and some are capital to play.
This price war is only one aspect, and seizing the market is what Lingjiang Electric Appliances Chain Group needs to do. Entering the East China market is the main topic this time.
There was no fierce price war in the past, and it was difficult for Lingjiang Electric Appliances Chain Group to enter the East China market to open up the situation. Now it is easier. Whether it is Shu Ning, Hua Lian, Huarun, etc., everyone is too busy to take care of themselves at this time?
Have the energy to jointly prevent the entry of Lingjiang Electric Appliances Chain Group.
"Mr. Li? The internal competitive pressure of the East China market is extremely strong, with Shu Ning, the overlord who specializes in home appliances? �
Next opportunity? Therefore, I am going to let Mr. Xu go to the Shanghai Stock Exchange in person to preside over our group's affairs in East China."
Xu Tingwei is Li Yuhang's direct descendant? He is also the executive vice president of Lingjiang Electrical Appliances Chain Group? Zheng Hongmao also considered the importance of the East China market, so he specially asked Xu Tingwei to take charge of the affairs there.
Li Yuhang did not object to Zheng Hongmao's arrangement. Under normal circumstances, he would not interfere in other corporate affairs? Fully delegate power to these presidents/general managers.
He just strengthened financial supervision? In addition, the Confidentiality Department supervises major groups. As long as there is no problem, Li Yuhang only needs to look at the results. Then the group's senior management is in his own hands and there will be no major problems.
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Zheng Hongmao and other professional managers are basically the same as those of foreign companies? The only difference is that the group's senior manager Zheng Hongmao and others cannot make the decision, and there is also the general direction of the company's development? Li Yuhang is also personally confirming it.
"Tingwei, after you go over, you contact Gan Jiamingduo? Strengthen cooperation between the two sides and accelerate the improvement of the group's layout in the East China market."
Xu Tingwei felt a lot of pressure? The most fierce competition in the domestic retail market is the East China market? This region not only has local Hualian, Shuguo, Shuning, Yonghui and other companies? There are also Huarun and Baijia like this
Its headquarters are companies in Xiangjiang, as well as foreign brand companies such as Walmart, Carrefour, Ito Yokado, and giants from other domestic regions such as the Ganan Supermarket Group.
Now Lingjiang Electrical Appliances Chain Group, Guomei Electrical Appliances Group, Zhongbai, New World, Metro, Lotte and others are still thinking about squeezing inside, and they all want to get a share of the pie in it.
It is not easy for Lingjiang Electric Appliances Chain Group to gain a foothold here and become one of the overlords of home appliance retail in the East China market.
But this situation is already there, no matter how much pressure is, he cannot retreat. Since he has been at such a high position, he must dare to face all kinds of pressures.
The executive vice president is not enough for his inner pursuit. He also hopes that one day he can take the helm of a company alone and become the most core member of the Ganan Group.
This time, in addition to opening up the East China market, the three major markets of Sichuan Province, Central China and South China are also the focus of the group.
This time, Li Yuhang didn't know how far the price war would be, and he believed that at this time, there would be giants trying to expand into these regions.
Lingjiang Electric Appliances Chain Group will not say that it will continue to expand its market share in these places, but at least it must ensure that its current market share will not decrease.
This time when he came to Yuzhou, Dong Haiyan gave him a huge surprise and reached a preliminary agreement with Hitachi, Panasonic, Sharp, Toshiba, and Sanyo on technology and production line purchases.
This time, Li Yuhang is quite powerful. His technology includes four major technologies: color TV, washing machine, household air conditioner and washing machine, and he also spent a considerable price to purchase LCD display technology.
Nowadays, whether the display screen is plasma or LCD, most of the six major Japanese giants are optimistic about plasma, so they do not attach much importance to LCD technology, which also gives Li Yuhang the opportunity to acquire it.
Of course, Li Yuhang will not make LCD TVs directly at present. The technology in this regard is not yet mature, so it is more reliable to use relatively mature imaging tube technology for the time being. The price of this technology product is much cheaper than LCD.
Purchasing these technologies is considered a backward thing in the eyes of Japanese companies, but compared with domestic home appliances, it can still catch up with this era. Therefore, Li Yuhang spent a lot of money, including technology and production lines, and Li Yuhang spent 2 billion yuan.
These include the main device production lines with an annual output of 1 million color TVs, extremely color TV-related technologies, as well as 500,000 washing machine production lines and related technologies, 500,000 refrigerator production lines and related technologies, and 300,000 household products per year.
Air conditioning production line and related technologies.
It can be said that the cost is quite high, with a total of 2 billion yuan. The production line was also manufactured by the consortium behind these companies. The technology is basically prepared to be eliminated by Japan. The output sounds quite a lot, and the planned annual output is really not high.
If it weren't for the LCD technology, Li Yuhang would never be willing to give such a high price, a total of 2 billion yuan, not counting the later factory construction costs. If this fund is invested in several Internet companies now, the benefits generated in the future will definitely be far higher.
This home appliance group in Yu Nong.
But sometimes we cannot simply measure profits. For example, this time, holding the home appliance group in the hand is very beneficial to the Jianan system, especially LCD technology, which is a big industry in the future, and LCD screens are quite used.
The wide range.
Unfortunately, Li Yuhang was able to buy the currently pretty good integrated circuit technology in China. These major companies don’t talk about chip technology at all. Li Yuhang’s own way of making chips is destined not to be smooth.