If the 1980s saw Italy's economy return to glory, then in the 1990s Italy once again reached a trough.
At the end of the 1980s, Italy's GDP surpassed that of England and ranked fourth in the world. It was the king of this era along with Japan.
It's a pity that the two fates are very similar. In the early 1990s, affected by various aspects, the domestic economic development suffered a serious decline and the unemployment rate continued to rise.
Moreover, Italy is worse than Japan in this regard. Japan still has a semiconductor industry and has many advanced technologies, while Italy is mainly in traditional industries. In an era of overall rise in Asia, its exports have been declining year by year due to high costs.
In terms of the automobile industry, although Italy is one of the six major automobile manufacturing powers in Europe, it is far from being comparable to Germany, France and even the United Kingdom. It is even left behind by the United States, Japan and even South Korea in the world.
One Fiat is not enough to support Italy's automobile manufacturing industry. How to get the Italian economy out of the current predicament is not only a matter that the Italian political circles are thinking about, but also the Italian business community.
Li Yuhang's personal arrival in Italy this time allowed some people to see an opportunity to reverse their situation, especially those powerful families and even top Italian officials.
These people are not ordinary citizens. They have their own intelligence network and collect intelligence on newly emerging figures in various countries or regions. Li Yuhang is one of the key figures they have paid attention to in the past few years.
Especially this year, all parties have intensified their investigations into him, and a huge industrial chain and relationship chain related to Li Yuhang have long been presented before the eyes of these big guys.
On the second day after Li Yuhang returned to Rome, he received an invitation from Giuseppe Delon, the head of the well-known Italian group DeLonghi.
This is a well-known Italian home appliance and coffee machine manufacturer. This time it specially invited Li Yuhang, obviously hoping to reach cooperation with Jianan Supermarket and Lingjiang Electrical Appliance Chain Group, a subsidiary of Jianan.
There is no multinational company that does not want to get a share of the huge mainland market. De'Longhi Group has also tried to enter the mainland market very early. However, compared with Japanese subsidiaries such as Sony, Toshiba, Panasonic, Hitachi, etc., De'Longhi Group's products are not
Didn't achieve much success.
In addition, the domestic retail market has been turbulent in recent years. In the past, it was basically enough to seek official cooperation. Now that major companies have emerged, the way of negotiating cooperation has completely changed.
The Jianan Department Store has maintained good cooperation with several major Japanese companies over the years, so much so that Delonghi Group products have not been included in the purchasing plans of Jianan Supermarket and Lingjiang Electrical Appliance Chain Group.
This time Li Yuhang finally arrived in Italy. Giuseppe DeLong, the head of De'Longhi Group, still hopes to meet Li Yuhang to see if he can reach some cooperation with Li Yuhang so that De'Longhi Group's products can have good sales in the mainland market.
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Anyway, Li Yuhang, who had nothing to do at the moment, readily accepted the invitation. Being unfamiliar with this place, it would be good to build relationships with some local forces, and it would also be conducive to the future development of his industry in Italy.
Of course, before meeting this person, he still asked Yue Wanrou to collect some information about Delong Group to see what products the other party mainly operates and manufactures, so as to avoid him not knowing everything when the two parties meet.
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Giuseppe Delon, who is nearly 70 years old, still looks very energetic. Perhaps because of Li Yuhang's identity, this meeting was in a Chinese restaurant in Rome, and it was rare that it was a restaurant that served Sichuan cuisine.
It can also be seen from this that Giuseppe attaches great importance to Li Yuhang. Unknowingly, Li Yuhang has become a big boss. Except for those world-class consortiums, ordinary wealthy families may not be able to suppress Li Yuhang.
Coupled with the fact that he controls two major retail groups in a market of more than one billion people, many business leaders who are interested in entering that market have raised his status by more than one level.
One thing about the West is that people usually don’t work or do business matters while eating. Although Giuseppe Delon entertained Li Yuhang in a Chinese restaurant to show that he valued him, at the dinner table, neither party had anything to do with it.
Negotiate on cooperation.
After a fairly good Chinese meal, the two men got into the business of their cooperation in a private room of a coffee shop.
Delonghi Group wants to use Li Yuhang's platform to enter the mainland market. Li Yuhang naturally has no objection. To him, it is just selling one more brand of products.
However, Delonghi Group must show sincerity. Li Yuhang does not have the spirit to help others, and without certain interests, he will not help Delonghi Group's products enter the domestic market.
Giuseppe naturally never thought about asking Li Yuhang to help Delonghi Group promote various products in his country over a meal. Since he invited Li Yuhang, he naturally had some preparations.
"Mr. Li, it is rumored that you are looking for an automobile manufacturing company worth acquiring. I wonder if you are interested in vm company?"
Li Yuhang had so many things going on in one day, and he knew what a company he had never heard of was doing. At this time, his assistant and Wang Xueqin were no longer around, so he could only ask Giuseppe to clear up his confusion.
Originally, he thought it was a car manufacturing company, but it turned out that he was wrong. VM is a diesel engine company, which is quite famous in Italy and has provided engines to many car manufacturing companies.
And according to Giuseppe, the current market value of this company is not expensive. If he needs it, Giuseppe can help him acquire it for only 100 million U.S. dollars plus factory and technology. The only requirement is that these technologies must not violate Batumi.
The agreement cannot be transferred to the mainland.
"I don't know much about this company yet. I wonder if Mr. Delong is willing to wait for a few days and let me know more about VM before I can give you an answer."
Giuseppe naturally has no problem. This acquisition is not just a sentence or two. Li Yuhang needs to understand VM Company, and he also needs to continue to communicate with the shareholders of VM Company.
It was also because of Italy's economic downturn in recent years that even the vm company had been affected a lot, which gave him the confidence to take down the company.
In order for his products to gain a foothold in the eastern market with a population of more than one billion, he has worked hard. The bad domestic and international environment in recent years has not been very friendly to the Delong Group. He has to rely on connections to open up the market urgently.
Make friends with Li Yuhang.
Although Delong Group is good, compared with Li Yuhang's industries, it is really not good enough. The other party is already an emerging consortium that is rising rapidly. With a bank in hand, the other party can connect its industries together to form a whole.
In Giuseppe's view, making good friends with this new force can bring huge benefits to the future development of the De'Long Group and the De' Long family, even if it is worth using more favors at the moment.
In fact, Li Yuhang didn't know that the Fiat Group had already had an idea for this VM company, but it had not been easy for itself in recent years, especially since it had a few losers and its engine technology was not bad, so it had not yet paid for the idea.
Actions.
Giuseppe himself knew this very well, which was why he introduced this company to Li Yuhang. Without real materials, he would not dare to show it to Li Yuhang to avoid unnecessary misunderstandings.