The city department store did not go as Li Yuhang expected. On May 13th, it took action again, but this time it no longer started a price war with Jianan Supermarket, but began to transform some internal layouts.
Moreover, its signboard was replaced by the Hongqi shopping mall chain. From then on, Guocheng Department Store completely withdrew from the stage of history.
The other party is not just as simple as changing the brand. From the announcement, it can be seen that the other party on the second floor plans to sell fresh agricultural products and daily general merchandise, which is obviously a reference to Jianan Supermarket.
In addition, there is a new plan for home appliance sales, and the content is exactly the plan implemented by Jianan Supermarket.
In Li Yuhang's office, the new marketing manager Zheng Hongmao said angrily: "Li Sheng, Hongqi Chain has gone too far. This is clearly copying our practices. Whatever we do, they will do it."
Li Yuhang wasn't too angry after listening to the report. This was a normal thing. After all, it wasn't a patent. He could do it but the other party couldn't.
Seeing that their fresh agricultural products are making money and driving a large number of customers, other department stores and retail companies will naturally enter the field of fresh agricultural products.
As for home appliance sales, he still learned from Guomei and Shuning. They are the big guys in this field, so Hongqi Chain can naturally do this.
Now is the time to compete with the other party on quality and service. Now he will not negotiate with some suppliers. When his branches are spread across most markets in Sichuan and Sichuan Province, he will ask some suppliers
Now that we are offering it exclusively, we will compete with our brands when the time comes.
And through the exchange with Li Chengdong last night, Li Yuhang understood that monopolizing most of the market is not necessarily the best for the company. Perhaps having a Hongqi shopping mall chain in Guocheng is also a good thing for him.
Retail is different from the future Internet. If anyone monopolizes the market in this area, he will definitely be in trouble. It is impossible for him to leave Guocheng without a large retail supermarket except Jianan Supermarket.
However, competition is still necessary, at least to ensure that the profit of your own store will not be greatly affected, let alone that your store cannot make ends meet.
Li Yuhang said: "At the beginning of the establishment of the company, I mentioned that we are a service-oriented enterprise. Only high-quality services can win the favor of customers. Now it is time for us to compete with Hongqi Chain in terms of service.
The other is the quality of our products, which must be guaranteed. Ensuring the quality and safety of our company is not only responsible for our customers, but also for our company.”
Zheng Hongmao immediately responded: "Mr. Li, I will strengthen the training of our employees in terms of service. I believe that Hongqi Chain will never be able to compare with us in this aspect."
In this regard, all the senior executives present have this confidence. The main reason is the nature of the enterprise.
The other party thought that they could do the same thing by copying their own plan. It can only be said that the senior management of Hongqi Chain thought too much. After all, this really requires employees to do it. Jianan Supermarket employees can work overtime until 11pm or even
At twelve o'clock, can Hongqi chain employees do it? I'm afraid I have to say hello.
You know, the employees of Jianan Supermarket now only work in one shift. Everyone has to go to the store at 8:30 in the morning to prepare for business, and they don’t get off work until the business closes at 9 in the evening. They work in shifts during the meal, one hour at noon, and one hour for dinner.
Two hours, ten and a half hours of working time.
The Hongqi chain is different. Their business hours are the same as Jianan Supermarket, but they do have two shifts. An employee only works for about six to seven hours a day.
The home appliance installation employees at Jianan Supermarket sometimes work from 9 a.m. to 11 or 12 p.m., which I'm afraid it will be difficult for Hongqi Chain to do this.
The main problem here is salary. The average employee at Jianan Supermarket is nearly 40% higher than that at Hongqi Chain. The salary of installation personnel is basic salary + performance, that is, the more deliveries and installations, the higher the salary.
But that's not the case over there, because it's a state-owned enterprise, so there pays special attention to seniority, and no matter what you do, your salary cannot be higher than that of management, so there is a contradiction in this aspect.
Jianan Supermarket does not exist. The wages of installers here are basically higher than those of first-level managers in the past few months. This month, because the sales of home appliances are particularly good, it is estimated that these workers can get the wages of second-level managers.
The sales side also adopts the basic salary plus bonus model, and it is unclear whether Hongqi Chain has introduced a new salary policy. Anyway, the salary of ordinary employees in the city department store was only 180 before, and there were no performance bonuses. This is also
As a result, employees have no motivation, and naturally there is no very good service.
Since last year, wages have increased very quickly. The current basic salary of ordinary employees in Jianan Supermarket is 240, and with bonuses, it can reach about 280. This salary is still okay in Guocheng, but in places such as Yuzhou and Chengcheng, it can only be considered as a salary.
Average.
The salary plus bonus of supermarket waiters in these two places is basically around 260 to 300, while the salary of hotel waiters including food and accommodation is more than 200.
Jianan Supermarket only provides accommodation, but does not include meals. Employees have to deal with the food problem themselves. Fortunately, prices are not expensive now. Some employees contact specialized small restaurants, and just eating for a month only costs a few dozen yuan.
It is also because of such treatment and the rapid promotion channels of Jianan Supermarket that these employees work so hard.
The Hongqi chain shopping mall employees do not exist here. They know very well that some positions are not what they can expect. After all, they need qualifications in addition to ability, especially the upper management of the company. They don't even think about these, they are all organized.
of.
Of course, Li Yuhang will make adjustments later. Jianan Supermarket will also operate two shifts by then. For the time being, Li Yuhang will not implement it. He will wait for the national average salary to rise again, and then change from one shift to two shifts without reducing wages.
class.
In the past two years, more than ten hours has not been a big problem. If he doesn't change early, I'm afraid he will become the target of verbal and verbal criticism in the future. Vampires, Zhou Papi, and Grandet will all use them on him.
At this meeting, Li Yuhang also promoted Zhang Guangming to deputy general manager. During the few days that he and Li Yuxin left, Zhang Guangming was in charge of the company's affairs.
At the same time, Zheng Hongmao of the Marketing Department was promoted to the deputy manager of the company and concurrently served as the Manager of the Marketing Department, assisting Zhang Guangming in managing supermarket affairs. Hu Lecheng, the Deputy Manager of the Purchasing Department, was promoted to the Manager of the Purchasing Department.
Zheng Hongmao had just joined the company not long ago, otherwise Li Yuhang would have directly put him in charge of the company's affairs. Currently, the other senior executives are still a little behind Zheng Hongmao in terms of ability.
In addition, Li Yuhang also asked Du Ningxue to prepare the points card plan while recruiting fresh graduates from several universities and even technical secondary schools in Guocheng next month to reserve talents for the company's next round of expansion.
Of course, Li Yuhang and Li Yuxin did not go there alone. The security department manager Yao Yunfei and three security department employees would go there together.
The Xiangjiang side was no better than the mainland, so Li Yuhang still had to have a few security personnel follow him there to feel at ease.