Li Yuhang hurried to the Silk Company in the afternoon. After several months of development, the current situation of the Silk Company has not been fundamentally reversed.
Even though the silk company no longer needs to be responsible for expenses in schools and hospitals, the company is still in the red due to the lack of orders.
Fortunately, the renovated sportswear production workshop arranged by Li Yuhang is proceeding in an orderly manner, and a branch company has also been registered, named Yudan Clothing Company.
The silk clothing company here is also continuing to make efforts, and its sales performance is gradually improving. I believe that before the end of the year, the company will be able to reverse its loss-making situation and get on the normal track of development.
At the silk company's mid- to high-level meeting, Li Yuhang emphasized the design department and the sales department. One is to design products that consumers like, and the other is to sell the products. These two are extremely important to the company.
Silk clothing under the brand Liuhe is currently sold in Jianan Supermarket's Shunbei store, Fuzhou store, Shapingba store and Jinjiang store. Although the sales volume is not bad, there are still too few channels and the sales market is too small. It is far from satisfactory.
Can't understand the silk company's demand for performance.
At this meeting, Li Yuhang put forward new requirements for the sales department, asking them not only to think about the Jianan Supermarket channel, but also to establish their own channels.
Establish your own direct stores in some central cities and provincial capitals, and also find distributors and even franchise stores to expand the sales market.
In addition, Li Yuhang also asked Xu Xinrong to set up a specialty store in Xiangjiang. The economy in Xiangjiang is quite developed. I believe there is some market for high-end silk clothing there.
Sales manager He Jianpeng said: "Mr. Li, I have no objection to establishing direct-operated stores. I just hope that the company can increase the funding of our sales department so that we have enough funds to rent shops in some central cities and establish our
Own brand direct-operated store.”
It’s not that the company’s top management never thought about establishing their own channels before, but it’s hard for a clever woman to make a meal without rice. Now the company’s funds can barely maintain operation and renovate the Yudan clothing production workshop. Where can there be money for the sales department to establish direct-operated stores?
As for the channel dealers, they are really working on this aspect. Unfortunately, Liuhe Silk Clothing, as a newly developed brand, is not very famous at all. At present, only some small channel dealers are purchasing goods, which cannot attract large channel dealers at all.
Silk Company executives are very envious of Jianan Supermarket and Agricultural Products Company. Because these two companies have huge profit support, they are not as timid about expansion as they are.
Li Yuhang was naturally aware of the silk company's financial situation. He said: "You don't have to worry about this. In a few days, an investment company will come to buy shares. It is expected to invest three million. This money will be used mainly for our company's direct operations."
Construction of stores and sales channels.”
This time, Li Yuhang asked the Deep Blue Investment Company established by Pan Jianming in Pengcheng to come over and invest 3 million, accounting for 15% of the shares.
The management present were very happy at this time. Three million dollars would allow them to do a lot of things. At least they could establish direct-operated stores in Beijing, Yangcheng, Jiangcheng, Jinling, Tianjin and other places.
At the same time, silk company executives also proposed that they hope that Jianan Supermarket county-level stores can also sell their products.
After these two months, the sales department of Silk Company discovered that although there is some gap between high consumption at the county level and that at the city level, there is still some market.
The reason why Li Yuhang only allowed Liuhe Clothing to enter stores in prefecture-level cities and above was mainly due to the current economic development. After all, everyone is not rich yet, and he feels that the county-level market is not big, and even those with individual needs can go there.
Come to the city to buy.
After looking at the survey data provided by He Jianpeng, Li Yuhang found that he had underestimated the county-level consumption power, and there were many high-end consumers among them.
For this reason, he plans to test the situation in a few stores. If the sales are okay, he will fully promote the store.
"Manager He, please contact Manager Sun from the marketing department of Jianan Supermarket and ask Liuhe Clothing to enter the Baoning and Yingcheng stores to see the sales this month. If it is still okay, starting from next month, in addition to the Pingdong and Yingcheng stores,
Jianan store and other stores will be settled.”
In fact, Li Yuhang knows very well who are the consumers of high-end silk clothing at the county level, but this matter has nothing to do with him, he only needs to do his own business well.
When it comes to silk clothing, Li Yuhang takes a high-end route, and the price is quite expensive. Ordinary families are reluctant to buy it. After all, one set or one piece is equivalent to several months of their salary.
This product is mainly targeted at those people who got rich first, and only they will not find this product expensive.
Of course, it is expensive for its own reason. The company also has strict requirements on the selection of production materials and strict control on the production process. Otherwise, it would be impossible to have a reasonably good sales volume.
Of course, this clothing has also brought huge profits to Silk Company and Jianan Supermarket. Especially Jianan Supermarket, relying on channels, is more profitable than Silk Company.
This is why the company's senior executives were so happy when Li Yuhang asked the silk company to establish its own direct sales store. After all, with its own direct sales channel, the profits would belong to the company.
How can it be like now, when Jianan Supermarket purchases goods from them, the price at the supermarket has doubled. Even if the supermarket offers a 10% discount or even a 20% discount, you can still make money on silk clothing.
This is the power of having sales channels. Silk Company is obviously not willing to let its channels be controlled by other companies. Naturally, they will not give up the Jianan Supermarket channel. At the same time, they will seize the opportunity to build self-operated channels. In the future, their self-operated channel sales will at least occupy the company.
More than 30% of total sales.
After the meeting, Li Yuhang, Zhang Guangming, Du Ningxue and Wang Liangzhe, general manager of Yudan Clothing Company, visited the Yudan Clothing production workshop, which is still under renovation.
"Our Yudan Clothing focuses on sports series and sports and leisure series. In addition to clothing, the shoe industry must also be put on the agenda. In terms of funding, I will inject another 10 million into the company early next month.
I will establish a football club and a basketball club at the beginning of next year, and the basketball club will be named after Yudan Clothing. I hope you will not disappoint my expectations."
Zhang Guangming said: "Don't worry, Mr. Li, we will develop Yudan Clothing Company well and strive for five to ten years to make Yudan one of the top sports brands in the country."
Wang Liangzhe is also very excited. According to Li Yuhang's plan, Yudan Clothing Company will be the focus of the development of Guocheng Silk Company in the future. Although Liuhe Clothing is a high-end brand, due to market reasons, Yudan Clothing Company will not be managed by him.
The company is important in Li Yuhang's heart.
The more Li Yuhang develops, the more he feels that he is short of money. Now he can only slow down the expansion of Jianan Supermarket and drag several other companies with it.
However, this is not wireless. Whether it is Jianan Transportation Company or Silk Company, a large amount of capital will be injected in the past two years. After that, their development will depend on themselves. Jianan Supermarket cannot always be the cash machine of these companies.